Analisi di mercato per il Retail
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#Web2store : quelle est la situation en 2015 ? #ROPO

#Web2store : quelle est la situation en 2015 ?  #ROPO | Analisi di mercato per il Retail | Scoop.it

En 2015, le web-to-store s’apparente donc à un commerce hybride en pleine phase de maturité. C’est ce que nous révèle l’étude Ipsos sur le comportement des consommateurs. Grâce à quelques données clés, nous remarquons rapidement que la fusion du digital et des points de vente physique est aujourd’hui une réalité. Tout d’abord, 54% des Français préfèrent se renseigner sur Internet pour leurs futurs achats. Ils sont 60% à utiliser le web pour faire des simulations et choisir le produit. Toutefois, 60% d’entre eux se rendent en magasin pour concrétiser leur achat.

 


Via Nicolas Prigent
Alfredo Erba's insight:

L'ennesima riconferma che il modello Web2Store trova numerose applicazioni anche sul territorio francese e che promette di essere il modello di riferimento ricercato anche dai nostri retailer nazionali.

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4 Ways Coupon Sites Help Retailers Better Engage Consumers

4 Ways Coupon Sites Help Retailers Better Engage Consumers | Analisi di mercato per il Retail | Scoop.it

Today's consumers, who increasingly view online shopping as a competitive sport, use many different tools to find the products they want at the best price, including coupon aggregation sites like CouponCabin.com and RetailMeNot.com. Commission Junction recently conducted a study of 1,000 coupon site users to better understand the influence coupon sites have on shoppers.

 

According to a recent eMarketer report, more than half (52 percent) of online shoppers now use digital coupons. Are retailers capitalizing on this trend? How can they benefit from the growing use of coupons and coupon sites? Our study identified four ways coupon sites can help retailers better reach their customers...


Via Jeff Domansky
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Digital, advertising, social and tech predictions & trends 2014

Soap's annual digital, advertising, social and tech predictions & trends for 2014. What do you think will be the biggest trend for 2014?
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Infographic: Everything you need to know about privacy on Facebook

Infographic:  Everything you need to know about privacy on Facebook | Analisi di mercato per il Retail | Scoop.it

As more people sign up for Facebook, it’s important to note that the site largely places privacy control in the user’s hands. The default setting for privacy is public, and many people don’t change it. So what steps can you take to manage your Facebook privacy like an expert?


Via Lauren Moss
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Bart van Maanen's curator insight, December 13, 2013 8:04 AM

Gebruik deze infografiek als checklijstje van je privacy instellingen bij Facebook.  

Louise Robinson-Lay's curator insight, December 13, 2013 3:26 PM

Some valuable tips on maintaining your privacy on Facebook. It is important to know who is watching you.

Maria Richards's curator insight, March 15, 2014 6:46 PM

Privacy is in YOUR hands!!!

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TOOL - How Effective Is Your Facebook Marketing? This Cool Tool Will Tell You

TOOL - How Effective Is Your Facebook Marketing? This Cool Tool Will Tell You | Analisi di mercato per il Retail | Scoop.it
How Effective Is Your Facebook Marketing? This Cool Tool Will Tell You. I scored a 87, what are you going to score?
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Who Do Digital Consumers Trust With Their Personal Data? [Infographic]

Who Do Digital Consumers Trust With Their Personal Data? [Infographic] | Analisi di mercato per il Retail | Scoop.it

Digital consumers often give personal data to retailers, banking institutions, and healthcare organizations. But who, and in which industry, do consumers trust the most?


Via Lauren Moss
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Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | Analisi di mercato per il Retail | Scoop.it

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Mobile payments: piace al 94% degli italiani che lo hanno provato - Data manager online

Mobile payments: piace al 94% degli italiani che lo hanno provato - Data manager online | Analisi di mercato per il Retail | Scoop.it
Data manager online Mobile payments: piace al 94% degli italiani che lo hanno provato Data manager online E' quanto emerge da una recente indagine di SIA, effettuata dall'ISPO su un gruppo selezionato di tester ed esercenti che ha partecipato ai...
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Surprising Social Media Statistics from 2013 (Infographic)

Surprising Social Media Statistics from 2013 (Infographic) | Analisi di mercato per il Retail | Scoop.it

Over the last several years, the popularity of social media has reached incredible heights—and 2013 was the best year thus far., and many of the mind boggling social media statistics from the past year prove this.

In 2013, 95 percent of Facebook users logged into their accounts daily. One of Facebook’s main competitors, Twitter, reached 231.7 million active users. Google+ wants to get on their levels, and it does add 25,000 new users every day.

More at the link...

 
Via Lauren Moss
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Joseph Coudray's curator insight, February 1, 2014 1:15 PM

Another intesresting inforgraphic 'cause that's what we like. Vine is really getting popular.

 

Ewa Sulima's curator insight, February 5, 2014 6:12 AM

Interesting facts!

niallhardie's curator insight, February 17, 2014 5:10 AM

16% of all daily internet time is spent on Facebook - that's a lot of inane chat...

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What Social Networks Should You Use in 2014? [INFOGRAPHIC]

What Social Networks Should You Use in 2014? [INFOGRAPHIC] | Analisi di mercato per il Retail | Scoop.it
We’re now into a whole new year – but which social networks should have your full attention this year?

Via Lauren Moss
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Amy Williamson's curator insight, February 5, 2014 5:43 AM

A must read for anyone working in social media!

Marianne Naughton's curator insight, February 20, 2014 1:54 PM

Thanks

Monica S Mcfeeters's curator insight, March 30, 2014 9:16 AM

Do you wonder where to put most of your online time for the best reach to viewers? Here is helpful info to help you decide.

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Top 10 Brands on Social Media in 2013 [CHART]

Top 10 Brands on Social Media in 2013 [CHART] | Analisi di mercato per il Retail | Scoop.it
“Samsung was the most popular brand on social media in 2013, according to Starcount, which compiled social data to come up with its top 10 list.”
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L’OSSERVATORIO SULLA CASA 2013

L’OSSERVATORIO SULLA CASA 2013 | Analisi di mercato per il Retail | Scoop.it
La casa è da sempre il luogo degli affetti, il nido, il rifugio per il singolo e la famiglia. La casa di oggi e di domani è quindi uno spazio adatto a...
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E-commerce e consumatori: i 4 profili degli italiani - Panorama

E-commerce e consumatori: i 4 profili degli italiani - Panorama | Analisi di mercato per il Retail | Scoop.it
Panorama
E-commerce e consumatori: i 4 profili degli italiani
Panorama
Anche nel processo d'acquisto. La scelta è fatta sul prezzo. Preferibilmente basso. L'attenzione all'innovazione è scarsa. Zero e-commerce, o quasi.
Alfredo Erba's insight:

Tra i profili indicati mi si addice sicuramente quello Old Style Surfer ... ma con alcuni distinguo!

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10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | Analisi di mercato per il Retail | Scoop.it
This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.(credits at the bottom). Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.Here are a few highlights:Understand the 3 Types of Buyers Help customers break through "Action Paralysis" by setting minimumsfor example: remind your customers how easy it is to get started (No payments for the first month) Understand the 3 types of buyers - By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening**15% spendthrifts**24% tightwads**61% average spendersUse Urgency the smart way**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.More data on this.....Selected by Jan Gordon covering "Curation, Social Business & Beyond"Read article and see infographic here: [http://bit.ly/SAchFm]Infographic by HelpScoutData by Gregory Ciotti
Via janlgordon
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Il consumatore negli Stati Uniti

Il consumatore negli Stati Uniti | Analisi di mercato per il Retail | Scoop.it
Eccoci qui! Scusate ragazzi ma sono state giornate un po' piene e un po' stressanti, ma ci siamo! Oggi volevo parlarvi di come viene trattato il consumatore negli States. Inutile dirvi che qui il c...
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Internet: in Italia l'e-commerce spinge sempre piu' (74,3%) turista fai ... - LiberoQuotidiano.it

Internet: in Italia l'e-commerce spinge sempre piu' (74,3%) turista fai ... - LiberoQuotidiano.it | Analisi di mercato per il Retail | Scoop.it
Internet: in Italia l'e-commerce spinge sempre piu' (74,3%) turista fai ...
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