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Scooped by Guy Fraker
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Will Influencer Marketing Build or Break Brand Trust? « Branding Magazine

Will Influencer Marketing Build or Break Brand Trust? « Branding Magazine | An open invitation to collaborate! | Scoop.it

An interview with author Danny Brown about the rise, and future, of influence marketing.Trust continues to be a serious issue, and deficiency, for brands of all categories. The 2013 edition of the Edelman Trust Barometer notes that, while trust in business has risen slightly, it is still at a lowly 58%. Globally, trust in business leaders, the traditional top-down influencers, is much lower among the general population – just 18%.

Guy Fraker's insight:

Amazing how different "reputation" is from "trust"! 

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Rescooped by Guy Fraker from Search Elite - 9th May 2017
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Online hotel booking providers told to instil trust and confidence with consumer. Global Reviews | TheMarketingblog

Online hotel booking providers told to instil trust and confidence with consumer. Global Reviews | TheMarketingblog | An open invitation to collaborate! | Scoop.it
Online hotel booking providers told to instil trust and confidence with consumer. Global Reviews at #novacancy #nv13glrv.ws/10JcxXM — Global Reviews

Via Will Corry
Guy Fraker's insight:

A reaction to competitive pressures from AirBnB and others? 

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