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At least 600 Russians and Europeans fighting alongside Syrian opposition – Putin — RT News

At least 600 Russians and Europeans fighting alongside Syrian opposition – Putin — RT News | alvadorGall | Scoop.it
At least 600 Russians and Europeans are fighting alongside the rebels battling the forces of Syrian President Bashar Assad, Russian President Vladimir Putin said during the St.

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8 of the Biggest Marketing Faux Pas of All Time

8 of the Biggest Marketing Faux Pas of All Time | alvadorGall | Scoop.it

...What happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars? They go down in history as the biggest marketing mistakes of our time. It's hard to move on when you're being cited as the example of what not to do, huh? We looked into the biggest mistakes from many popular brands -- but glossed over any smaller companies because we don't want to hurt the little guy ;-) Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself....


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Jeff Domansky's curator insight, June 22, 2013 4:00 PM

Enjoy reading through some of the worst marketing mistakes big brands have made. Classic PR fails at that too...

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Idea Entrepreneurship: 25 Inspiring Quotes From Experts Shaping the Future of Marketing | Internet Billboards

Idea Entrepreneurship: 25 Inspiring Quotes From Experts Shaping the Future of Marketing | Internet Billboards | alvadorGall | Scoop.it

Compiled below are advice from three different experts who are at the forefront of marketing today. Flip through the SlideShare for 25 inspiring quotes from statistician Nate Silver, best-selling author Seth Godin, and charity: water Founder Scott Harrison.


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Tom George's curator insight, June 24, 2013 10:24 PM

Some great quotes from some brilliant minds!

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Top 10 IT tech trends for Business in 2013

Top 10 IT tech trends for Business in 2013 | alvadorGall | Scoop.it

Top 10 IT tech trends for Business in 2013 http://sco.lt/8XSkIz ; #tech #trends #it #ict #business #technology #ict #bigdata #mobile


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Andrew Wong's curator insight, July 26, 2013 3:27 AM

Mobile, big data, internet of things...the busines of tomorrow.

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Effective Online Marketing

Effective Online Marketing | alvadorGall | Scoop.it
Search for Marketing jobs at some of Hong Kong's biggest brands. Browse jobs in Hong Kong with Page Personnel
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The Use of Hashtags in Your Crisis Communications - By Melissa Agnes

The Use of Hashtags in Your Crisis Communications - By Melissa Agnes | alvadorGall | Scoop.it
Twitter plays an essential role within your crisis management. The use of a crisis hashtag is one of the most important parts of your crisis communications.

 

One of my favorite crisis bloggers, Kim Stephens, recently published an interesting summary of two reports by Project Hazards Emergency Response and Online Informal Communication (HEROIC), on their research around the use of Twitter by officials in the Boston Marathon Bombings. There are many aspects of these reports that are very interesting, but the thing that struck me the most was the inconsistency of hashtag use, across the board, during the week of events that followed the Marathon Bombings....


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Jeff Domansky's curator insight, June 3, 2013 8:15 PM

Absolutely essential crisis strategy and potential weakness in the throes of the Boston Marathon crisis. Recommended reading for crisis managers everywhere!

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3 Types of Advertisement To Increase Sales

3 Types of Advertisement To Increase Sales | alvadorGall | Scoop.it

Advertising is an important requirement for any business. This aspect of business caters to informing the consumers of a product and its benefits. No business can be successful without meaningful advertisement. There are different kinds of business advertisements and these can be altered to fit the requirement of a company, irrespective to its type and size.


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The Fish Firm's curator insight, November 30, 2012 12:05 PM

Small businesses can benefit immensely from these techniques of online advertising. Other than these, business houses use affiliate marketing as a successful way to promote one’s business. Affiliates promote the products and services of their mentors and earn a commission on the sales.

Elsie Barone's curator insight, March 13, 2013 11:42 AM

Absolutly

 

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Reaching Social SEO Outcomes With Four Action Steps

Reaching Social SEO Outcomes With Four Action Steps | alvadorGall | Scoop.it

Listening, Content, Socialize and Measure could just as well be represented as a cycle, but I think the forward direction is important because you can’t reach outcomes without action.

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Why CEOs Should Plan To Go Social In 2013 | Business 2 Community

Why CEOs Should Plan To Go Social In 2013 | Business 2 Community | alvadorGall | Scoop.it
Last year, the Edelman Trust Survey showed that only 38% of people/consumers around the globe trust CEOs. But yet when it comes to dealing with and responding

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William Newman's curator insight, January 18, 2013 4:26 PM

Social Business as a Vehicle to Build CEO and Brand Trust

broadcast2world's comment, January 21, 2013 12:43 AM
We produce animated videos for businesses of all types. We let them achieve there sales goal through these custom-made videos. See out scoops http://bit.ly/SoOJYx
hatem deif's curator insight, January 26, 2013 3:33 AM

My name is ( Hatem Deif) and in a moment I will invite you to check out a unique, Fun and Profitable Company!
But first, I want you to close your eyes (not really) and Imagine...Waking up every morning knowing that you are part of a business that:
Copy AdReferral Short Link: http://goo.gl/b3Jx6

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Twitter thrashes Facebook in Super Bowl battle of the social networks - Telegraph

Twitter thrashes Facebook in Super Bowl battle of the social networks - Telegraph | alvadorGall | Scoop.it
Super Bowl XLVII was close on the pitch, but the battle of the social networks was a walkover, with Twitter being mentioned in half of all adverts aired during coverage on the US television network CBS.

Via The Fish Firm II
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Seth Dixon's curator insight, February 5, 2013 12:54 PM

This is why I keep harping on educators to join Twitter--it's function let's it occupy a different ecological niche than Facebook.  This function is towards professional and personal interests, and not based on who you already know.  In other words, you can absolutely be a professional on Twitter and get a professional network that will help facilitate your growth. 

Tim Johnsom's curator insight, February 5, 2013 10:30 PM

Interesting stuff about the battle of the 2 social media titans!

Sean Barn's curator insight, February 13, 2013 4:40 PM

MyHub Social Stats......


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The Twelve Days of Facebook

The Twelve Days of Facebook | alvadorGall | Scoop.it

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Caremedicaltours's curator insight, December 27, 2012 4:42 AM

Medical Tourism In India, Care Medical Tours Centers in Nigeria, Heart surgery in India, Eye,  Weight Loss Surgery in India,  Orthopedic surgery in India, Cosmetic,  Dental Surgeries,  Ayurveda,  yoga,  IVF  in India,  Knee Replacement In Nigeria, Surrogacy In India.

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What Klout Really Means and the Future of Social Media Influence

What Klout Really Means and the Future of Social Media Influence | alvadorGall | Scoop.it
A surprising number of people have no idea what Klout is and what their score may be. Essentially, Klout is a program that measures your web presence and

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Hrtyfg Dfgjnw's comment, January 21, 2013 9:10 PM
http://www.cheap-redbottomshoes-sale.com/
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Ergonomic Office Supplies

Ergonomics play an important role in desk and office equipment

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At least 600 Russians and Europeans fighting alongside Syrian opposition – Putin — RT News

At least 600 Russians and Europeans fighting alongside Syrian opposition – Putin — RT News | alvadorGall | Scoop.it
At least 600 Russians and Europeans are fighting alongside the rebels battling the forces of Syrian President Bashar Assad, Russian President Vladimir Putin said during the St.

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UK still refusing to enshrine overseas aid target | Scottish National Party

UK still refusing to enshrine overseas aid target | Scottish National Party | alvadorGall | Scoop.it

Ahead of the G8 summit in Northern Ireland, and eight years on from the G8 held in Gleneagles in 2005, the SNP has condemned the UK government for still refusing to enshrine in law the UN overseas aid target of 0.7% of wealth spent on aid.

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Counting the cost of Union: the dysfunctional UK economy

Counting the cost of Union: the dysfunctional UK economy | alvadorGall | Scoop.it

A major new report "The Dysfunctional UK Economy" has been published by the Reid Foundation, detailing the damage done to Scotland's economy by successive UK governments which for over 30 years have had no effective regional or industrial economic policies.

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Ageing baby boomers, boost to Singapore businesses

Ageing baby boomers, boost to Singapore businesses | alvadorGall | Scoop.it
Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.
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13 Questions That Will Lead You To Your Perfect Marketing Strategy

13 Questions That Will Lead You To Your Perfect Marketing Strategy | alvadorGall | Scoop.it

A marketing strategy is how you plan to use the resources available to you to build an ongoing case that your business, products and services are the obvious choice for a narrowly defined ideal customer.


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The Fish Firm's curator insight, December 7, 2012 4:28 PM

If you accept this expanded view of marketing strategy then I would suggest you answer the following questions in an attempt to measure where your strategy stands today and where it could go if your understood and integrated it fully as your business model.

Дмитрий Кушнерев's comment, December 11, 2012 10:20 AM
Класс)
Lsantiargarin's curator insight, December 12, 2012 3:35 AM

 

This can give anyone who's into Marketing good insights !

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The Great Social Customer Service Race: Top Brands Compete in a Social Response Test

The Great Social Customer Service Race: Top Brands Compete in a Social Response Test | alvadorGall | Scoop.it

Few topics have dominated customer service strategy conversations like social media.

 

This trend presents a formidable challenge for companies that receive thousands–sometimes hundreds of thousands–of tweets per day. It’s impossible to expect them to respond to everything.

 

But what do they respond to, how quickly, and how well?


Via The Fish Firm II
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Jenny Hazan's curator insight, February 14, 2013 11:09 AM

This is a fantastic insight into the use of social media in customer service. Here you will see the reaction of 14 different brands to tweets sent by 4 individuals in a systematic way of testing their ability to win the social customer service race!

 

Such an interesting read!

Martin (Marty) Smith's curator insight, February 16, 2013 9:03 AM

I thought this study was so devastatingly important I posted Atlanticbt.com's first guest blog post: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/ .

The study is fascinating and devastating because it speaks to how poorly aligned even major brands are to social media marketing. Customers are having conversations to no response. 


"No response" is doubly devastating because it says, "We aren't listening and we don't care." Relationships aren't accidents they are decisions. Make the right decision and make sure your company, brand or product listens more than you talk on social media. 

Gonçalo Hall's curator insight, February 26, 2013 4:28 AM

Um excelente artigo que demonstra que na maioria dos casos, as expetativas de resposta de uma marca nas redes sociais a pedidos de apoio técnico é ainda muito reduzida. Muito trabalho tem ainda de ser feito.. 

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Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of

Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of | alvadorGall | Scoop.it

I was on a Twitter Scramble the other day with The Fish Firm and was impressed with their ideas and contributions. I am particularly impressed with this post. The title is a magical idea.

The magical idea is conversions are happening, social conversions, that a company can't understand fully because they are not part of the conversation. Such a powerful double idea so simply stated. 

 

There are many implications to not understanding conversions you are not part of including:

* Cast a broad social net and to be part of more conversations.

* Responding is critical to being included in the conversion.

* Conversions aren't free; you do something to be included. 

* No matter how good you are you are still missing conversions.

 

If you are a perfectionist the last bullet can drive you stark raving mad. Internet marketers learn to turn into the wind and trim, constantly trim, based on feedback loops. 

Great post by The Fish Firm.  

 

 


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The Fish Firm's curator insight, February 12, 2013 5:44 PM

Thanks Marty!

A.W. Smith Law's curator insight, February 20, 2013 4:31 PM

Very true!  Something all businesses should keep in mind.  The importance of connecting and understanding your clients/customers is invaluable. 

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Social Media Guide to the 2012 Presidential Election

Social Media Guide to the 2012 Presidential Election | alvadorGall | Scoop.it
The official 2012 social media guide to the presidential election is here.  You can cut the cord to your cable and follow the election with an Internet connection, laptop and/or mobile device.  It is no question that social media is changing...

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Social-Media-and-the-Effect-on-Recruitment-INFOGRAPHIC

Social-Media-and-the-Effect-on-Recruitment-INFOGRAPHIC | alvadorGall | Scoop.it

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Juan Belmonte's comment, January 22, 2013 10:26 AM
Gracias por la aportación!
Helen Vincent's curator insight, January 24, 2013 2:34 AM

Business: Social media and recruitment

Jorge Luis Prado Morante's comment, September 28, 2013 10:38 AM
Me alegra que le haya gustado la información
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7 Steps to Social Business Development

7 Steps to Social Business Development | alvadorGall | Scoop.it

The Social Revolution has created new and different consumer behaviors that are drastically different than the traditional business consumer relationship.


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SwipeZoom's comment, January 8, 2013 1:18 PM
Definitely agree, exposure is the first step. No one can have influence without first exposure, but exposure alone won't get anyone anywhere.
Merril DeFiddes's curator insight, February 8, 2013 3:27 PM

What behaviour does your business use more..Brand Awareness or Lead Generation

The Fish Firm's comment, February 12, 2013 2:20 PM
@MarrilDeFiddes we make a strong effort to do both... Brand awareness mostly our first year and now we are focusing on material 'worth' downloading in exchange for lead's email as well as developing some online products... Locally, I focus on referrals from current or previous clients for lead generation... It's all a slow process!
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The Great Social Customer Service Race: Top Brands Compete in a Social Response Test

The Great Social Customer Service Race: Top Brands Compete in a Social Response Test | alvadorGall | Scoop.it

Few topics have dominated customer service strategy conversations like social media.

 

This trend presents a formidable challenge for companies that receive thousands–sometimes hundreds of thousands–of tweets per day. It’s impossible to expect them to respond to everything.

 

But what do they respond to, how quickly, and how well?


Via The Fish Firm II
more...
Jenny Hazan's curator insight, February 14, 2013 11:09 AM

This is a fantastic insight into the use of social media in customer service. Here you will see the reaction of 14 different brands to tweets sent by 4 individuals in a systematic way of testing their ability to win the social customer service race!

 

Such an interesting read!

Martin (Marty) Smith's curator insight, February 16, 2013 9:03 AM

I thought this study was so devastatingly important I posted Atlanticbt.com's first guest blog post: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/ .

The study is fascinating and devastating because it speaks to how poorly aligned even major brands are to social media marketing. Customers are having conversations to no response. 


"No response" is doubly devastating because it says, "We aren't listening and we don't care." Relationships aren't accidents they are decisions. Make the right decision and make sure your company, brand or product listens more than you talk on social media. 

Gonçalo Hall's curator insight, February 26, 2013 4:28 AM

Um excelente artigo que demonstra que na maioria dos casos, as expetativas de resposta de uma marca nas redes sociais a pedidos de apoio técnico é ainda muito reduzida. Muito trabalho tem ainda de ser feito..