All Things Paper.li
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All Things Paper.li
A community "Wall of Fame" and archive of write-ups, posts, video and everything "Paper.li"
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Online Sales Soar, Living Social Fires 400 and How to Get the Most out of Your Content

Online Sales Soar, Living Social Fires 400 and How to Get the Most out of Your Content | All Things Paper.li | Scoop.it

Two questions:

 

1) Are you getting the most out of the channels and resources you use, and

2) How do you create conversations around content on social media? 

 

Anyone who knows Marty knows that he rules the digital landscape when it comes to leveraging multiple channels to hold conversations with his audience and fans.  Of course you're thinking "this is nothing new - we're all doing that, right?" via Blogs, Paper.li, Scoop.it, FB, Twitter, Linkedin...(and the list goes on).

 

Maybe you are. I am, but not always that well. And not like Marty. 

 

Marty is able to effortlessly conduct conversations, create ideas and facilitate exchange across multiple channels, leveraging multiple services -- and at a sustainable pace.

 

Wherever I am, Marty is there too always with a consistant theme and great content that is relevant to me. I am always amazed at how effortlessly he does this.

 

So this morning at 4:00am I ran across this example. I's just one of may I come across from daily from Marty. And it's a really simple one; Marty using Paper.li to monitor and scout news, then scooping it into his Scoop.it magazine and adding commentary and/or a Marty note. 

 

 

Marty is a great example of how excellent social media and sharing can be --and how simple and efficient it can be.   Alone, this Marty note is a great example of 1) one way to monitor with Paper.li to  2) curate the content into another channel, and 3) get the most out of the services you are using to 4) create interesting content for your audience and 5) get people commenting -even at 4am in the morning! 

 

Thanks Marty! 

 

Kelly note: If you're not following Marty, I recommend you do. You'll learn a lot more than digital marketing and curation from him. 

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, November 29, 2012 8:09 AM

Sometimes the magical tool @SmallRivers created (Paper.li) creates an interesting juxtaposition. Today's Online Sales Go Crazy headline created an interesting contrast with Living Social, the Groupon competitor, laying off 400. 

Online sales growth may speak as much to how poorly retailers understand their customers now. Read my Open Letter To American Retailers from Shoppers for more on this problem.  

The Groupon & Living Social Problem 

Trained as a brand marketer I would NEVER do what Groupon or Living Social suggests. To institute a 50% price cut in te hope of building your brand's awareness is madness because:

  • Unique Value Proposition (UVP) is destroyed.  
  • Attack one and done bottom feeders.
  • Smack loyal customers and brand advocates.
  • Create an unrecoverable wobble.


This last bullet is the most damaging. Once you put information such as our real price should be 50% off in the market you create a violent wobble. This wobble can vibrate to the point where there is no brand left. My best advice as a 30 year marketer trained by P&G and M&M/Mars? Don't do that :). 

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10 Compelling Reasons to Brand Yourself Today by Curating Other People’s Content | The People Behind the Paper.lis

10 Compelling Reasons to Brand Yourself Today by Curating Other People’s Content | The People Behind the Paper.lis | All Things Paper.li | Scoop.it

There are two main reasons why personal branding is becoming a core part of our culture. Sadly, it’s nothing revolutionary! First, we are all being judged all the time, even when we’re sleeping.....

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Empower Writers, Do Better | The People Behind the Paper.lis

Empower Writers, Do Better | The People Behind the Paper.lis | All Things Paper.li | Scoop.it

It's time to end Me-too content and let writer's write!

 

 

" Publishers often try to translate the paper model to the web and offer everything to their audiences. It leads to a me-too content explosion in which publishers struggle to cover everything in order to stay household brands."

 

Give writers a mission, and the tools to pursue it. Empower writers to make a difference in their writing - let them explore, experiment and write - long form and original content with the aim to feed the mind and soul. 

 

Great article by Paper.li publisher Evren Kiefer. Food for thought!

 

 

 

 

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