Email Design
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Marketing Concepts: 3 telltale signs your homepage is not customer-focused

Marketing Concepts: 3 telltale signs your homepage is not customer-focused | Email Design | Scoop.it
A homepage design might make perfect sense to company executives, but what about the customer? Read on for three signs your homepage design is company-focused rather than customer-focused, and examples on how to fix this problem.
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Responsive Email Design Answers to Mobile - Dealer Marketing Magazine

Responsive Email Design Answers to Mobile - Dealer Marketing Magazine | Email Design | Scoop.it
Responsive Email Design Answers to Mobile Dealer Marketing Magazine More people today use their smartphone for reading emails (79 percent) than for making phone calls (Adobe 2013 Digital Publishing Report), but because email is designed for the...
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Is Your Email Still Responsive If No One Can See It? (The Importance of Email Rendering Testing) – Litmus

Is Your Email Still Responsive If No One Can See It? (The Importance of Email Rendering Testing) – Litmus | Email Design | Scoop.it

Conclusion...

 

While it’s hard to say exactly where and why the testing process went wrong, this carefully crafted message didn’t render properly. It’s especially unfortunate that the images that were causing the issue weren’t crucial to the design or message. The content was just as valuable (and easier to read!) when the images were removed and the responsive design was restored. The moral of the story? Test, test, TEST!

 

All the hard work and planning that [the mailer] invested into their responsive email design was almost overlooked since it didn’t render properly. Using a preview tool to see how your email renders in different email programs and mobile devices will ensure that investments made into mobile email strategy are flawlessly executed and visible to users.

 


Via CYDigital
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CYDigital's curator insight, April 3, 2013 8:56 AM

We hammer away at two factors: responsive design and rendering testing. The article describes in details what went wrong with this mailing, even though it was created with responsive design best practices. Click through for the details...to avoid!


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