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Rescooped by Shirley Williams ( from SOCIAL MEDIA, what we think about!!

Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | All Things Curation |

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.

First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more:

Via Martin Gysler
John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
Scooped by Shirley Williams (!

Are Curators Social?

Are Curators Social? | All Things Curation |


I am loving!  The act of curating forces me to read a lot (I don’t really need to be forced but now I have an excuse ;)) while scanning for those articles that may be a gem among the vast about of literature out there. It is like having a metal detector on the beach.


In this community, if I see an article I like I will quickly add it to my collection. We all do that, right? We rescoop. As I reflect on that, I am wondering how social is that?

I have seen a few articles sent to our community for responses- It is great to see the collective mind at work. With all the reading we do, the knowledge base here is enormous. What an asset! However at the end of the day, do we need to be social , here is this community or else where?


I thought I would throw this out there and see what comes back? So I wait for the boomerang hoping it doesn’t hit me at the back of my head!


What say you?


May I aslo take this opportunity to wish you a Happy Holiday Season and All the best for 2012.

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Rescooped by Shirley Williams ( from SOCIAL MEDIA, what we think about!!

Curation and Creation Are Both Important

Curation and Creation Are Both Important | All Things Curation |

How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.

Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?

The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.

Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...

Via Giuseppe Mauriello, Martin Gysler
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Rescooped by Shirley Williams ( from WordPress Google SEO and Social Media!

15 Social Media Performance Influence Measurement Tools

15 Social Media Performance Influence Measurement Tools | All Things Curation |
15 Social Media Performance Influence Measurement Tools 01 Empire Avenue: A game platform where you earn virtual currency for being social Empire Avenue is a stock market simulation social network...


More sources for your consideration

Via WordPress SEO & Social Media
WordPress SEO & Social Media's comment, January 23, 2012 4:51 AM
Jorge Purgly's comment, January 23, 2012 6:09 AM
Nice post
WordPress SEO & Social Media's comment, January 23, 2012 11:00 AM
WOW :)
Rescooped by Shirley Williams ( from Curation, Social Business and Beyond!

When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | All Things Curation |

Food for thought from Toddi Gutner for Business2Community:


I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:


****Are You Mobilizing Communities or Just a Voice in the Crowd?


I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)


It's a juggling act but one I think we're all experiencing on one level or another.




Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.


This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:


This is what particularly caught my attention:


**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?


**They can be positive, negative or have a perverse effect contrary to what was originally intended.



****So are there any unintended consequences to compulsively tweeting from an event or otherwise?


This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.


One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and


**related ability for analytic thought will be reduced to nanoseconds.


I'd love to hear your Thoughts?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: []

Via janlgordon
Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....