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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 [INFOGRAPHIC] | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 [INFOGRAPHIC] | DashBurst | All Things Communication | Scoop.it
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection […]
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B2B Brands: What You Do Is Not Who You Are

B2B Brands: What You Do Is Not Who You Are | All Things Communication | Scoop.it
B2B brands are used to talking about what they do instead of who they are. How to create a corporate persona to differentiate your brand from the competition.
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40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think

40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think | All Things Communication | Scoop.it
Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that's not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.
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The “Secret” to Engagement — Social Media  — Medium

The “Secret” to Engagement — Social Media  — Medium | All Things Communication | Scoop.it
The secret to engagement is to create great content. Period.
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Can Advertising Save The World?

Can Advertising Save The World? | All Things Communication | Scoop.it
Selling more things isn't traditionally how we think of improving the planet, but a new movement in marketing is trying to align business and good.
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