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Scooped by Cees van Dijk
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Content Marketing As Journalism (and Where That Ends)

Content Marketing As Journalism (and Where That Ends) | All about marketing | Scoop.it
Marketers are getting so good at journalism that they want it all. The practice of content marketing is simply to create useful content for a specific audience to get new customers.
Cees van Dijk's insight:

Are marketers really that good? I am afraid good old journalism is dying.

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Scooped by Cees van Dijk
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The Value of a Good Story is That Your Audience Tells it for You - Business 2 Community

The Value of a Good Story is That Your Audience Tells it for You - Business 2 Community | All about marketing | Scoop.it
The Value of a Good Story is That Your Audience Tells it for You http://t.co/kYjXlKe49V
Cees van Dijk's insight:

But a bad story will be told over and over again.

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