All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding
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All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding
Grow your business by mastering LinkedIn. I KNOW LinkedIn - because I worked there for 5 years.  Get practices and insights on improving your profile.  Learn how to prospect and find customers online.  Understand "social selling" (digital selling) as a means to accelerate your business.
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Confirm These 3 Things and Move Everyone Closer to a Sale

Confirm These 3 Things and Move Everyone Closer to a Sale | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Forecasting is stressful, and it almost always brings up uncertainty as to which deals might close by end of the month or quarter. While guess work is not a reliable strategy, building a pipeline of qualified prospects is.
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How To Make The Most Of Your Company's LinkedIn Page

How To Make The Most Of Your Company's LinkedIn Page | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Providing valuable content on LinkedIn can be a great way to promote your product without pushing hard to sell it.
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How to Build a Personal Brand That Will Impress Even Oprah | LinkedIn Talent Blog

How to Build a Personal Brand That Will Impress Even Oprah | LinkedIn Talent Blog | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
When you hear the name Oprah Winfrey, several things spring to mind: her “favorite things,” her book club, and most importantly her openness and empathy. That’s because Oprah’s personal branding game is on point. She’s worked hard to shape the way she’s perceived and developed positive associations with her name.
Anita Windisman's insight:

I like tip #2 - think about what makes you different! 

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Sales Navigator 2018 — Year in Review: Redesigned, Refocused, Reloaded

Sales Navigator 2018 — Year in Review: Redesigned, Refocused, Reloaded | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
For LinkedIn Sales Navigator, 2018 was the year of redesign. Here's a recap of what we rolled out.
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LinkedIn Features I Wish Existed

LinkedIn Features I Wish Existed | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn is a powerful social media platform and would be even more valuable if included these career development features.
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The 10 most in-demand skills of 2019, according to LinkedIn

The 10 most in-demand skills of 2019, according to LinkedIn | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn recently analyzed hundreds of thousands of job postings in order to determine which skills companies need most in 2019. They found that employers are looking for workers with both soft skills and hard technical skills.
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How Sales Enablement Software Strengthens the Human Touch in Selling | LinkedIn Sales Solutions

How Sales Enablement Software Strengthens the Human Touch in Selling | LinkedIn Sales Solutions | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Rather than make sales pros more robotic, sales enablement software empowers them to streamline and scale their personalized outreach.
Anita Windisman's insight:

How "social" is YOUR selling? 

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10 Real Branding Lessons I Learned After Creating 500 Daily LinkedIn Videos

10 Real Branding Lessons I Learned After Creating 500 Daily LinkedIn Videos | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Creating a personal brand from 500 daily consecutive videos is possible. My best piece of advice for building a personal brand by creating content is to keep going. Each day, you are one piece of content and likely one follower closer to have the personal brand of your dreams.
Anita Windisman's insight:

After all, content is still king! 

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This 1 new LinkedIn tool will help you find your dream job in 2019

Instead of being at the mercy of job boards and reading through hundreds of boring descriptions, smart job seekers are identifying employers that match a very specific set of criteria. Luckily, this has been easier to do thanks to a new LinkedIn feature, which going to be every job seeker's secret weapon.
Anita Windisman's insight:

Whether you are looking for a job or not.  Use #hashtags in your status updates on LinkedIn. 

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Picture Perfect: Make A Great First Impression with Your LinkedIn Profile Photo

Picture Perfect: Make A Great First Impression with Your LinkedIn Profile Photo | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
How to make a good first impression by making sure your photo is just right for your LinkedIn Profile.
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10 Real Branding Lessons I Learned After Creating 500 Daily LinkedIn Videos

10 Real Branding Lessons I Learned After Creating 500 Daily LinkedIn Videos | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Creating a personal brand from 500 daily consecutive videos is possible. My best piece of advice for building a personal brand by creating content is to keep going. Each day, you are one piece of content and likely one follower closer to have the personal brand of your dreams.
Anita Windisman's insight:

Tips from someone who as truly mastered video on LinkedIn

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InMail Subject Line Tips for a Higher Response Rate

InMail Subject Line Tips for a Higher Response Rate | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn InMail has a 300% higher response rate than emails with the same content. But how do you further improve your chances of getting a reply? Start with a great InMail subject line. In this post, we provide a few pointers.
Anita Windisman's insight:

Fact: Personalizing emails resulted in a 50% GREATER response rate. 

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The Most Important Modern Selling Activities, According to Top Performers

The Most Important Modern Selling Activities, According to Top Performers | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
What are the most critical activities and tactics for succeeding with a modern social selling approach? We collected pointers from some of the field’s best.
Anita Windisman's insight:

Best advice:  It's not all about "selling".  It's about being "social". 

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Are you unhappy at work? LinkedIn research shows you’re not alone

Are you unhappy at work? LinkedIn research shows you’re not alone | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn’s new research shows that 24pc of professionals are unhappy at work and less than a third find their job fulfilling.
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Why Are Millennials Outpacing the Pack in B2B Sales? | LinkedIn Sales Solutions

Why Are Millennials Outpacing the Pack in B2B Sales? | LinkedIn Sales Solutions | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Even with less experience, Millennials are outshining B2B sales veterans. Here’s how millennial sellers are helping shape sales strategy today.
Anita Windisman's insight:

There are a couple of reasons:  1.  They tend to adapt to technology quickly.  2. They collaborate with marketing. 

 

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Introducing the New Year Box Set | LinkedIn Marketing Blog

Introducing the New Year Box Set | LinkedIn Marketing Blog | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
3 ebooks for your marketing success in 2019
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Eight Content Creation Mistakes That Ruin Your Personal Brand On LinkedIn

Eight Content Creation Mistakes That Ruin Your Personal Brand On LinkedIn | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
When you want to adequately charge people/businesses for your premium services, your content needs to support you in that message and in portraying that image.
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New Year, New Job: Tap Into Your Professional Community to Help You Land the Role | Official LinkedIn Blog

New Year, New Job: Tap Into Your Professional Community to Help You Land the Role | Official LinkedIn Blog | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
If landing a new job is one of your career goals for 2019, you’re in luck. January is one of the hottest months for hiring and there are nearly three million hiring professionals using LinkedIn every day. If you are wondering where to start, try tapping your professional community. According to our research, more than 70% of professionals get hired at a company where they have a professional connection.
Anita Windisman's insight:

What are you doing to nurture your network? 

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4 Simple Ways To Become An Authority In Your Field

4 Simple Ways To Become An Authority In Your Field | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Standing out from the competition starts with building your influence in the field.
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Why LinkedIn is 277% more effective for lead generation and professional development

Why LinkedIn is 277% more effective for lead generation and professional development | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn is the number one platform for professionals and businesses to network in Australia, so here are six pillars for success.
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New Study Reveals Key Features of Closed-Won Deals Influenced by Sales Navigator | LinkedIn Sales Solutions

New Study Reveals Key Features of Closed-Won Deals Influenced by Sales Navigator | LinkedIn Sales Solutions | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it

New LinkedIn study shows four actions by salespeople using LinkedIn Sales Navigator that correlate with closed-won deals.

Anita Windisman's insight:

Understanding how to use modern selling techniques is critical to winning sales deals! 

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How to Personalize Your InMail Pitch | LinkedIn Sales Solutions

How to Personalize Your InMail Pitch | LinkedIn Sales Solutions | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year! 
Anita Windisman's insight:

Rule #1:  Be Social!  

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The Anatomy of a Compelling LinkedIn Headline

The Anatomy of a Compelling LinkedIn Headline | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
If you don’t customize your LinkedIn headline, it will automatically default to your job title and company. There’s nothing wrong with this – it’s very common, but that is exactly why it won’t help you stand out from the crowd.
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How to Request an Introduction on LinkedIn, the Dignified Way

How to Request an Introduction on LinkedIn, the Dignified Way | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Getting introduced on LinkedIn increases the likelihood of sales engagement. Here's how to get introduced to your sales prospects in four steps.
Anita Windisman's insight:

Tips on the art of the warm introduction. 

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Revealed: What Marketers Want from Sales Professionals This Holiday Season | LinkedIn Sales Solutions

Revealed: What Marketers Want from Sales Professionals This Holiday Season | LinkedIn Sales Solutions | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
When formulating your 2019 sales strategy, don’t forget to include a few members of the marketing team. Increased transparency between sales and marketing is the gift that keeps on giving, leading to more conversions and ultimately more revenue.

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