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Sales promotions - should you use them?

Sales promotions - should you use them? | alfonsona | Scoop.it
Sales promotions are one of the most recognised marketing tools to date, but with the advancement in technology and other marketing strategies do sales promotions still have place in today’s marketplace? Take a look at our infographic to see if you should be using them:

Via the first club
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Digital Marketing Predictions for 2016

Digital Marketing Predictions for 2016 | alfonsona | Scoop.it
When your audience is able to see you, hear you, and connect with your message they form a sense of trust with your brand at a faster rate.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 28, 2015 3:11 AM

13 Digital Marketing Experts share their views on where you should focus your resources and attention for 2016.


One area clearly represented: Video


 Sue B Zimmerman clearly defines the advantage: "When your audience is able to see you, hear you, and connect with your message, they form a sense of trust with your brand at a faster rate".


Make sure you have a clear strategy, and develop content that fits the format and platform your customers will expect.


I like Ian Cleary's focus: PRISM


P for People

R for Relationship

I for Inbound

S for Subscribers & Social targeting

M for Monetization


What other trends are you anticipating for 2016?

When your audience is able to see you, hear you, and connect with your message they form a sense of trust with your brand at a faster rate. - See more at: http://www.socialmediatoday.com/social-business/13-digital-marketing-experts-make-bold-predictions-2016#sthash.V7kfdxmv.dpuf
Rescooped by Alfonso Navarro from Loyalty, Rewards & Engagement for Customers and Employees....Reward The World
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Sales promotions - should you use them?

Sales promotions - should you use them? | alfonsona | Scoop.it
Sales promotions are one of the most recognised marketing tools to date, but with the advancement in technology and other marketing strategies do sales promotions still have place in today’s marketplace? Take a look at our infographic to see if you should be using them:

Via the first club
Alfonso Navarro's insight:

Something to think about

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Social Media Marketing Trends of 2015

Social Media Marketing Trends of 2015 | alfonsona | Scoop.it
Social media marketing trends of 2015 marketers are focusing upon to increase their brand visibility across different social platforms.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 14, 2015 3:35 PM

"Live content is more important at the right time instead of real time" 


Engaging your customers = building customer relationships


How are you connecting and facilitating ongoing engagement with your customers via mobile?

Patricia Guzmán Aponte's curator insight, September 17, 2015 12:48 PM

Focus on connecting at the right time with the right content and visual engagement.

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Big Data puede aumentar ventas de una firma hasta 30%, estiman ... - El Financiero

Big Data puede aumentar ventas de una firma hasta 30%, estiman ... - El Financiero | alfonsona | Scoop.it
La información sobre las búsquedas que realizan los usuarios y las plataformas en que lo hacen, son algunos de los datos que pueden ser monetizados en beneficio de las corporaciones e impulsar hasta 30% sus ventas, dijo Fernanda Benhami, gerente de...
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Analytics and Big Data: A 5-Step Path to Value

Analytics and Big Data: A 5-Step Path to Value | alfonsona | Scoop.it

 

How the Smartest Organizations Are Embedding Analytics to Transform Insight Into Action


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ifeeleducation's curator insight, September 4, 2015 1:07 AM

ifeel.edu.in

Ellie Schwartz's curator insight, September 15, 2015 12:26 PM
Analytics and ROI. Developing actionable insight
Andra Mustaf's curator insight, October 21, 2015 4:26 AM

transform..

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Retailers ‘yet to truly connect with smartphone shoppers'

Retailers ‘yet to truly connect with smartphone shoppers' | alfonsona | Scoop.it
Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research. The report, from Shoppercentric entitled: “WindowOn…Connected Shoppers” examines UK shoppers and how they use both digital and traditional touchpoints within the purchase ...

Via Russ Merz, Ph.D., Edward Chenard
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Russ Merz, Ph.D.'s curator insight, July 8, 2015 11:21 PM

Do you know what hurdles prevent retailers from connecting with smartphone shoppers? Here are 6 research-based reasons.

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Which Internet of Things Category is Most Mature?

Which Internet of Things Category is Most Mature? | alfonsona | Scoop.it
The following infographic summarizes the Internet of Things sector by median age of category. The City + Infrastructure category currently has the highest median at 8 years while the Smart Watches ...

Via Tony Shan
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Big Data as a Service

Big Data as a Service | alfonsona | Scoop.it
The big data ecosystem is evolving at an incredible rate and the platforms running big data are evolving as well.  Organizations are having an increasing need for their big data platforms to be agile and flexible.

Via Tony Shan, Edward Chenard
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How Data as a Service can modernise the data supply chain | Information Age

How Data as a Service can modernise the data supply chain | Information Age | alfonsona | Scoop.it
Organisations can use Data as a Service to reinvent the data supply chain, dramatically accelerating project cycles and helping to achieve continuous delivery

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Tap Your Hidden Strengths to Unleash Your Leadership Skills

Tap Your Hidden Strengths to Unleash Your Leadership Skills | alfonsona | Scoop.it
Everybody knows what comes easily to them and what they can never figure out but most opportunities fall in between.

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Roy Sheneman, PhD's curator insight, July 13, 2015 8:34 AM

Unleash the leadership beast within....

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Survey Finds Small Businesses Use Mobile Apps for Customer Loyalty

Survey Finds Small Businesses Use Mobile Apps for Customer Loyalty | alfonsona | Scoop.it
76% of small businesses are using mobile apps as a way to improve the customer experience, according to a recent digital marketing survey.

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Cómo impacta el Big Data en las organizaciones - TyN Channel (blog)

Cómo impacta el Big Data en las organizaciones - TyN Channel (blog) | alfonsona | Scoop.it
Una encuesta asegura que cada vez son más las empresas que ven a la analítica como la vía más importante hacia la ventaja competitiva y aceptan que invertir en ella genera un impacto material directo.
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5 Ways Fortune 500 Companies Will Leverage Content Marketing in the Future

5 Ways Fortune 500 Companies Will Leverage Content Marketing in the Future | alfonsona | Scoop.it

Online publisher content is almost completely reliant on advertising – a $50 billion a year industry. However, so much of that advertising actively detracts from enjoying the content itself. We’ve gotten used to believing is the price we pay to be entertained by the Internet.

The future belongs to the companies that instead of barraging consumers to “buy us”, ask them to “trust us.” They’ll do this by replacing much of those ads with relevant, informative content that drives trackable brand awareness and trust.

Here are 5 ways that companies will leverage content to make this transition....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 28, 2015 11:47 PM

Alex Gold looks at companies testing the future of content marketing.

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Actionable Ways Big Data Analytics Can Improve Innovation

Actionable Ways Big Data Analytics Can Improve Innovation | alfonsona | Scoop.it

Signals assembled some of the big thinkers in big data. The discussion centered on the challenges faced by innovation teams at leading corporates, the potential (and hurdle) of “big data”, and fresh ideas on how to bridge that gap and tapping big data for innovation work.


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Luca Naso's curator insight, June 30, 2015 11:17 AM

Here are 4 highlights from the conversation:

 

1. Product launchers need something to hold onto

2. Connecting the dots for the right context (aka find the right question)

3. Seeing is believing: the power of visualization

4. Caution: more data does not equal smarter data

AndyDrooker's curator insight, July 1, 2015 8:46 AM

Two (2) very important topics...

promptcloud's curator insight, August 7, 2015 6:31 AM

Here are 4 highlights from the conversation:

 

1. Product launchers need something to hold onto

2. Connecting the dots for the right context (aka find the right question)

3. Seeing is believing: the power of visualization

4. Caution: more data does not equal smarter data

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How To Create Content That Readers Can’t Resist Sharing

How To Create Content That Readers Can’t Resist Sharing | alfonsona | Scoop.it
You can’t build a successful blog unless you have lots of engaged readers who share your content regularly. But to attract readers, generate traffic and build an audience, you need to structure…

Via massimo facchinetti, Os Ishmael, malek, Edward Chenard
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Big Data, Big Challenges: Hadoop in the Enterprise - Predictive Analytics World - The Predictive Analytics Times

Big Data, Big Challenges: Hadoop in the Enterprise - Predictive Analytics World - The Predictive Analytics Times | alfonsona | Scoop.it
Fresh from the front lines: Common problems encountered when putting Hadoop to work -- and the best tools to make Hadoop less burdensome

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Greg Deckler's curator insight, July 9, 2015 3:20 PM

Yet another attempt to make Hadoop "less hard". Newflash, Hadoop is hard.

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The Ethical Way to Gather Customer Data

The Ethical Way to Gather Customer Data | alfonsona | Scoop.it
Valerie Casey, CPO of Samsung's Global Innovation Center, explains why companies are best served by collecting data with the permission of their customers.

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How big data has transformed research

How big data has transformed research | alfonsona | Scoop.it
We speak to the academics behind four inspiring projects to see how big data is being used to develop and enhance research

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10 curiosidades sobre Social Media que posiblemente no sabías ...

10 curiosidades sobre Social Media que posiblemente no sabías ... | alfonsona | Scoop.it
10 curiosidades sobre Social Media que posiblemente no sabías [Infografía]. Publicado por Redacción el 2 agosto 2014. ¿Sabías que la mejor hora para enviar un tuit suele ser por la noche? ¿O que los viernes es el mejor día para conseguir ...
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