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Alltop - Top SEO (Search Engine Optimization) News

Search engine optimization news and headlines from across the web.
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4 Effective Ways to Use Infographics as Inbound Marketing Content | Business 2 Community

4 Effective Ways to Use Infographics as Inbound Marketing Content | Business 2 Community | Alchemy On Demand | Scoop.it
In today’s digital world, the creation of visual content has become increasingly popular as businesses have found it to be an effective way to attract and (4 Effective Ways to Use Infographics as Inbound Marketing Content by @kapp06
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For B2B Marketing, Email Should Be Targeted and Personalized

For B2B Marketing, Email Should Be Targeted and Personalized | Alchemy On Demand | Scoop.it

Personalization is key to B2B communications, marketing exec says
SUMMARY: Incorporating a marketing automation system makes taking the "personalized approach" easier than ever, says NetProspex Vice President of Marketing Maribeth Ross in this interview. "One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson. You can still send it out through your marketing automation system, but you want to make it look like it came from an individual, [as opposed to] a larger e-mail program sent to many people," she says.

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