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125 Best People to Follow on Twitter for Social Media Geeks

125 Best People to Follow on Twitter for Social Media Geeks | Alchemy of Business, Life & Technology | Scoop.it
Do you LOVE social media but you're bored with your Twitter feed? No problem. Here are 125 of the best people to follow on Twitter for social media geeks.
CESSON's insight:

The founder of MOZ has a sweet mustache, and this list of social media geeks to follow will help you out a bunch too :)

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Social Media Cheat Sheet

Social Media Cheat Sheet | Alchemy of Business, Life & Technology | Scoop.it
the whole shabang in one neat graph
CESSON's insight:

Just keep this in front of your computer and half the work is already done :)

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Why Content Is Everyone’s Job

Why Content Is Everyone’s Job | Alchemy of Business, Life & Technology | Scoop.it
The need for content has moved beyond a traditional marketing department’s ability to create and is now everyone's job.

Via Guillaume Decugis
CESSON's insight:

Agreed, businesses can vastly improve by workshopping internally for fresh content.

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Guillaume Decugis's curator insight, October 28, 2014 6:25 PM

Or why Content Marketing needs to  reach beyond the marketing team (as I also wrote about in that post). Now, where I disagree with John Jantsch is when he uses the word "creation". I talk to hundreds of business owners, entrepreneurs and even VP Marketing at larger companies which all tell me how incredibly hard it is to get non-marketers to create content. 


Don't fool yourself: you won't get everybody to create content. 


So yes, as Jantsch writes, this is also about creating a content culture and he recommends a number of useful steps to foster it which don't involve creating content specifically but there's one that he misses: collaborative content curation. 


While it's extremely hard to constantly remind people they have a blog post to finish, it's much easier to have them curate the content they read and they feel is valuable to the content strategy. Your coworkers have expertise; and they read content which is valuable. Empower them to easily curate it and share it so you can make your content strategy stronger. 


From a practical point of view, think about the following concrete ideas:


- create a weekly newsletter from the best posts that your team read this week;


- create private content hubs where everybody can share content without too much overthinking and then curate this pre-curation to your blog;


- identify champions who naturally share content (tip: they're the ones  already sending links by email to the rest of the company) and give them ownership: make them responsible to create a weekly roundup of curated posts. 


There are many other ways to involve more people in your content strategy - a premise I can not agree more. But any of the above will be more efficient than waiting forever for one of your engineers to write that epic blog post. 

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It’s Time to Think Visually: A Small Business Guide to Instagram

It’s Time to Think Visually: A Small Business Guide to Instagram | Alchemy of Business, Life & Technology | Scoop.it

A picture is worth a thousand words, but how about in marketing dollars?

CESSON's insight:

Interesting info on how to use pics to the best of our abilities for businesses.

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Next Thursday you can ask Mark Zuckerberg anything

Next Thursday you can ask Mark Zuckerberg anything | Alchemy of Business, Life & Technology | Scoop.it
"When so many other features of the site have changed, why is Poking still a thing?" That's the question I'd ask Mark Zuckerberg if I ever had the
CESSON's insight:

Q&A With the creator of Facebook.

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Networking - Jeff Meyer's Blog

Networking - Jeff Meyer's Blog | Alchemy of Business, Life & Technology | Scoop.it
Networking for leaders
CESSON's insight:

Our client @Baillie Lumber's blog by Jeff Meyer concerns his surprising epiphanic experience in reading the book View from the Top by Dr. Michael Lindsay, President of Gordon College.  

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What Millennial Buyers Want (Now)

What Millennial Buyers Want (Now) | Alchemy of Business, Life & Technology | Scoop.it
Here are 10 trends in home amenities and interior design that elicit interest from the newest generation of buyers.

Via A. Perry Homes
CESSON's insight:

Hey Millennials, what do you think about these trends?

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A. Perry Homes's curator insight, October 17, 2014 1:45 PM

Hey Millennials, do these characteristics ring true?

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5 New Facebook Guidelines You DEFINITELY Need to Follow

5 New Facebook Guidelines You DEFINITELY Need to Follow | Alchemy of Business, Life & Technology | Scoop.it
Wondering about the new Facebook guidelines & which ones you need to follow? No problem. Here are 5 new Facebook guidelines that should NOT be ignored.
CESSON's insight:

Quite a few differences here, Facebook.

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TiVo Debuts Android App to Stream Shows on Mobile Devices - Bloomberg

TiVo Debuts Android App to Stream Shows on Mobile Devices - Bloomberg | Alchemy of Business, Life & Technology | Scoop.it
Geek
TiVo Debuts Android App to Stream Shows on Mobile Devices
Bloomberg
TiVo Inc.
CESSON's insight:

Tivo on my iPhone???

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Taking a break: unplugging from smartphones with new apps - Reuters

Taking a break: unplugging from smartphones with new apps - Reuters | Alchemy of Business, Life & Technology | Scoop.it
TORONTO (Reuters) - Smartphone users feeling overwhelmed by the onslaught of communications and devices vying for their time can turn to new apps to help them take a break and concentrate on other things.   ...
CESSON's insight:

Unplug from your smartphone the right way.

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What is Ello? It is the social network of your dreams, and that is a nightmare

What is Ello? It is the social network of your dreams, and that is a nightmare | Alchemy of Business, Life & Technology | Scoop.it
Jess Zimmerman: The social networks we already have are not giving us what we want. We’re turning to the new thing because it’s new, not because it’s good
CESSON's insight:

Heard of ello? Get with it, if you know someone who can invite you that is. 

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Marketing to Millennials, the Advertising Week way - Digiday

Marketing to Millennials, the Advertising Week way - Digiday | Alchemy of Business, Life & Technology | Scoop.it
Love them or hate them, millennials are on everyone's mind. Here are the top takeaways from Advertising Week for marketing to millennials.
CESSON's insight:

Let's keep talking about this generation who will soon come to socially and economically dominate the US. 

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Google and Facebook's Fight for the Future of Tech

Google and Facebook's Fight for the Future of Tech | Alchemy of Business, Life & Technology | Scoop.it
Google and Facebook are leveraging cash and stock valuations in a risky acquisition run to find the next profit sanctuary
CESSON's insight:

Facebook versus Google+, who will win the battle for the ultimate droid?

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Social Media Turning Out To Help Teachers Gain PD -- THE Journal

Social Media Turning Out To Help Teachers Gain PD -- THE Journal | Alchemy of Business, Life & Technology | Scoop.it
While technology is very helpful for student engagement and motivation, where it really shines is in providing professional development and opportunities for teachers to collaborate with colleagues.
CESSON's insight:

This article lists examples of how social media can improve teacher awareness... maybe even keep them ahead of the kids ;)

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5 Reasons To Not Underestimate Influencers In Your Content Marketing Strategy

5 Reasons To Not Underestimate Influencers In Your Content Marketing Strategy | Alchemy of Business, Life & Technology | Scoop.it

The terms “influencer marketing” and “content marketing” seem to overlap more and more frequently, and you’d be hard-pressed to find an article talking about one in which the other is not referenced. In a survey we conducted earlier this year with over 600 marketing and PR professionals, 57 percent deemed it to be “highly strategic” to achieve influencer involvement in the content creation and amplification process.


Via Guillaume Decugis
CESSON's insight:

This is a great graphic representation.... often these Influencers are only two or three people.

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Guillaume Decugis's curator insight, October 28, 2014 11:54 AM

If you're still thinking community management, influencers relations and content marketing as different roles, think again: these are rapidly overlapping as influencers should shape (influence!?) your content strategy while your content strategy should also be amplified by influencers. 

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8 Easy, Last-Minute Halloween Costumes For Internet Lovers

8 Easy, Last-Minute Halloween Costumes For Internet Lovers | Alchemy of Business, Life & Technology | Scoop.it
If you're like us, you've suddenly realized two things: Halloween is just days away, and you've been too busy wasting your life away on the Internet to figure out a costume.

Maybe you were checking Instagram, or Snapchat, or reading about Yo's ne...
CESSON's insight:

Great ideas!

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“...Because of the Fine Work CESSON 3.0 Folks Did”

CESSON's insight:

Read our latest flying colors testimonial from Mark Stefanick, President of Advantage Benefits Solutions.

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Wanna learn Digital Marketing? Google wants to help.

Wanna learn Digital Marketing? Google wants to help. | Alchemy of Business, Life & Technology | Scoop.it
Google has rolled out a new iPhone app called Primer, aimed at teaching startups the fundamentals of marketing - with a Google spin, of course. The new app,..

Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 10, 2014 3:03 PM

Interestingly launched on iOS - and not Android... - this App aims at closing the gap "between rookies and marketing pros". 


And yes, it has a Content Marketing section: clear sign that it's going mainstream? 

Lori Wilk's curator insight, October 10, 2014 6:55 PM

What a cool concept.Thanks for keeping us up on the latest #marketing options and #apps.

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7 Ways social media has changed leadership

7 Ways social media has changed leadership | Alchemy of Business, Life & Technology | Scoop.it
The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.
CESSON's insight:

Interesting article, users ultimately determine the importance, or "leadership" of things on the internet. 

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Tweepr

Tweepr | Alchemy of Business, Life & Technology | Scoop.it
Get Tweepr on the App Store. See screenshots and ratings, and read customer reviews.
CESSON's insight:

It's like making Twitter work for you with this app :)

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Pinterest Acquires and Discontinues Icebergs - The Next Web

Pinterest Acquires and Discontinues Icebergs - The Next Web | Alchemy of Business, Life & Technology | Scoop.it
Pinterest has announced the acquisition of Icebergs, a service for organizing visual content in the cloud. As part of the deal, Icebergs will shut down on September 1, 2014. Existing users of Icebergs can export their data to ...
CESSON's insight:

Iceberg can reach more creative thinkers with the merging with Pinterest.

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Noice Lets You Send Emoji With Sounds To Friends’ Phones | TechCrunch

Noice Lets You Send Emoji With Sounds To Friends’ Phones | TechCrunch | Alchemy of Business, Life & Technology | Scoop.it
Yes, my friends, there is an app more annoying than Yo. If having your phone randomly shout "Yo!" at you (or "Hodor!," if you preferred the spin-offs) drove..
CESSON's insight:

Noice.... or maybe not so nice

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Running at the Speed of Crazy -  Vistage Executive Street Blog

Running at the Speed of Crazy -  Vistage Executive Street Blog | Alchemy of Business, Life & Technology | Scoop.it
There is no doubt that our cultural bias has become, “faster is better.” It doesn’t matter who I talk to, everyone seems to be multi-tasking, going as fast as they can, and desperately looking for tools, tips, tricks and techniques to move even faster. There is also a cultural bias to be a “doer.” The busier you are and the more you do the more status you have. To paraphrase Brene Brown, overworking and exhaustion have become status symbols.
CESSON's insight:

This article prompts internal questions for both business and personal life.

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8 Bit Future — Lunar eclipse will create a ‘blood moon’ this...

8 Bit Future — Lunar eclipse will create a ‘blood moon’ this... | Alchemy of Business, Life & Technology | Scoop.it
Lunar eclipse will create a ‘blood moon’ this week.
This Wednesday (Oct 8) the Earth will pass between the sun and the moon, creating what’s known as a blood moon. The effect comes from the sun’s...
CESSON's insight:

So excited for the Luna Eclipse this week.

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