Agent Based Modeling
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The Bright Future of Marketing

The Bright Future of Marketing | Agent Based Modeling | Scoop.it
There are two competing approaches to marketing analytics, but only one points to the future.. Topic: Customer Experience
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Game Theory

Game Theory | Agent Based Modeling | Scoop.it
Inspiration for the next Coca-Cola or Unilever marketing campaign might come from a computer game that looks an awful lot like The Sims.
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Why Big Data Marketing Needs To Get A Whole Lot Bigger

Why Big Data Marketing Needs To Get A Whole Lot Bigger | Agent Based Modeling | Scoop.it
(Photo credit: Wikipedia) In the old days, marketers sought to identify a target consumer and then would spend millions to catch her at the right time, in the right place, with the right message.
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Why The Future Of Innovation Is Simulation

Why The Future Of Innovation Is Simulation | Agent Based Modeling | Scoop.it
Today, a new breed of innovators are outsourcing failure to computer simulations and it’s changing everything we thought we knew about business strategy.
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