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5 Digital Marketing Predictions for the 2018 Olympic Games

5 Digital Marketing Predictions for the 2018 Olympic Games | Agencies | Scoop.it
The rise of social media has turned coverage of the Olympic Games into a complex, all-hands-on-deck affair. Expect these five trends to shape the 2018 Games.
Anthony Helmstetter's insight:

My colleagues at C&C are jamming good information this week. In this article, my colleague Christina Moravec makes some well informed predictions as she peels back the cover from how sports sponsorships and social marketing are changing. Reputation management is key, so use the info in this article to inform your plans and educate your clients.

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Scooped by Lauren Teague

The Ultimate Blog SEO Checklist

The Ultimate Blog SEO Checklist | Agencies | Scoop.it
Want to make your blog SEO friendly? This checklist covers the top SEO points that can help improve your blog's performance.
Lauren Teague's insight:

Another helpful checklist that can guide your clients into what SEO projects need to be prioritized for 2019. Don't overlook the impact of Google local search results on organic traffic, and how optimizing SEO for these results can impact local businesses' ability to capitalize on the one-click directions and click-to-call functionality. 

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Social Media ROI: How to Prove Your Efforts Are Paying Off

Social Media ROI: How to Prove Your Efforts Are Paying Off | Agencies | Scoop.it
These are the best and most effective tips, tricks and tools to help prove your social media ROI. Go ahead, show your boss how awesome you are at your job.
Anthony Helmstetter's insight:

This article gets into the details a bit on how to measure, and justify, your Social Medias budget and investment, which clients need to understand. It highlights three specific tools--Google Analytics/Campaign Builder, Agorapulse, and Cyfe. I never advocate tool/platform selection based on a simple demo, so use this as a guideline to understand different ways to consolidate KPIs and ROI data.

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5 Ways to Get More Customers and Improve Customer Service with SMS

5 Ways to Get More Customers and Improve Customer Service with SMS | Agencies | Scoop.it
How can you leverage SMS for your business? Here are 5 ways to increase sales and make your customers love you by letting them text you.
Anthony Helmstetter's insight:

How well do your customers leverage SMS? This is a great article that lays out the top five reasons to have a solid SMS strategy. From the article: "The open rate for SMS messages—99 percent—is simply staggering. Beyond that, it’s almost instantaneous; 90 percent of texts are opened within three minutes of receipt. " 

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Scooped by Lauren Teague

A complete calendar of hashtag holidays for 2019

A complete calendar of hashtag holidays for 2019 | Agencies | Scoop.it
Hashtag holidays can help brands engage with their followers all year. Download this calendar to make sure you're on top of 2019 hashtag holidays.
Lauren Teague's insight:

I admit, at first glance this is a  ridiculous link. But you can definitely find some gems in the hashtag holiday calendar that will serve the agency and your clients well to create some fun or meaningful content around. Have fun! 

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Report: ROI Is Top Concern Of Social Marketers 12/20/2018

Report: ROI Is Top Concern Of Social Marketers 12/20/2018 | Agencies | Scoop.it
In the content realm, social marketers appear misaligned with consumer preferences, based on findings from the report, from Sprout social.
Lauren Teague's insight:

Marketers want to build brand awareness and inspire through social media. Audiences want discounts, entertainment and education from social media content. There's a widening gap, and only brands who can understand their customer's POV will truly see "ROI" from social. 

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13 of the Best SEO Tools for Auditing and Monitoring Website Performance

13 of the Best SEO Tools for Auditing and Monitoring Website Performance | Agencies | Scoop.it
These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important.
Lauren Teague's insight:

Conducting audits and roadmaps for SEO and website performance can be a huge value for clients as the year begins. This list includes 13 such tools that are critical to organic search strategy because they allow a focus on the elements of a website that Google deems important.

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How to Create Successful Story Ads for Facebook, Instagram and Snapchat - eMarketer Trends, Forecasts & Statistics

How to Create Successful Story Ads for Facebook, Instagram and Snapchat - eMarketer Trends, Forecasts & Statistics | Agencies | Scoop.it
Social behaviors are shifting to stories. Advertisers want to be where users are, but how can they create effective ad campaigns that drive results? We spoke with executives at Facebook, Instagram and Snapchat to get the secrets to story advertising success.
Lauren Teague's insight:

Stories across every platform will be a huge part of 2019 social media strategies, for reaching organic and paid audiences. This interview has some good insight for getting results from paid Stories. 

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Building Relationships With Influencers: “Dating” Advice From 15 Experts

Building Relationships With Influencers: “Dating” Advice From 15 Experts | Agencies | Scoop.it
Is it getting harder and harder to secure the right influencers for your campaigns? Build stronger influencer relationships with “dating” advice from the experts.
Lauren Teague's insight:

Influencer Marketing is on everyone's 2019 trends and predictions list right now. Here's another one of those lists, but with some great advice on how to "date" influencers for better relationships. 

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Average Blog Post Length and Publishing Frequency [Blogging Study]

Average Blog Post Length and Publishing Frequency [Blogging Study] | Agencies | Scoop.it
Bloggers are writing longer posts and spending more time crafting them than in years past, this study found. Learn more about post length, amount of time devoted to writing, and results achieved.
Lauren Teague's insight:

Blogging and website content is a very important part of content marketing. A current trend in blogging is to have more long-form content, and that's certainly proven to be the case with this study from MarketingProfs.  

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How to Look Professional On Camera | Blog | TechSmith

How to Look Professional On Camera | Blog | TechSmith | Agencies | Scoop.it
To have success with online video, then you need to know the steps to look professional on camera. Learn to present yourself professionally on video.
Anthony Helmstetter's insight:

This goes beyond the technical stuff, and into style. There is a good, concise check list with explanations, and also a nine-minute video showcasing what (shameless plug here) can be done with some great TechSmith tools. Good stuff--and for you marketers, it's a good lesson to understand the behind-thew-scenes construction of the videos you watch.

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6 Unexpected Trends in 2018 Social Media Research

6 Unexpected Trends in 2018 Social Media Research | Agencies | Scoop.it
I highly recommend you grab the entire report, as the highlights I cover below are a VERY small selection of the insights contained in The Infinite Dial 2018.
Anthony Helmstetter's insight:

I'll bet you a taco you can't predict these six big shifts. This is potentially strategy-, staffing-, and budget-changing.  I highly recommend you grab the entire report, as the highlights covered in the article are a VERY small selection of the insights contained in The Infinite Dial 2018.

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Chatbots: 5 Ways to Know If You're Chatting with a Human or Robot

Chatbots: 5 Ways to Know If You're Chatting with a Human or Robot | Agencies | Scoop.it
The of chatbots, powered by AI, is increasing rapidly, and we’ve developed five techniques for determining if you’re dealing with a human or an AI/chatbot.
Anthony Helmstetter's insight:

Wow! Professional dilemma. Do I self-promote my own writings? Well, heck yes. Because this is FUN and I've never seen any article or blog post like it thus far. (Back-story, I wrote this months ago, but the C&C publishing calendar had to keep pushing it back. That's OK, because it still relevant). More than a fun game ALL OF US can play, there are lessons to be learned -- for content marketers, customer service, P.R. folks, C-Suite, all. 

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Social Media Lessons from the Performance Marketing Revolution

Social Media Lessons from the Performance Marketing Revolution | Agencies | Scoop.it
Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss how performance marketing fits into social strategies.
Anthony Helmstetter's insight:

Robert Glazer is the king of performance marketing, running commission-based marketing programs for tons of huge brands. In this Social Pros podcast episode, take the opportunity during some commute time to get the latest on what was affiliate marketing, influencer marketing, and performance marketing. There is a good chance your clients are underutilizing this strategy, and you can help.

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12 Marketing Experts Reveal How to Crush Your Competition in 2019

12 Marketing Experts Reveal How to Crush Your Competition in 2019 | Agencies | Scoop.it
12 marketing experts from Convince & Convert share their best advice for making 2019 your most successful year yet. Let's do this!
Anthony Helmstetter's insight:

Yep, I'm in there too, waaaay down near the bottom. Even if these experts were not a day-to-day colleagues, their insights are worthy of taking a look. A productive exercise if to read each one while thinking of a specific client for whom it may be useful in the coming year.

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An Introduction to Voice Engine Optimization (VEO)

An Introduction to Voice Engine Optimization (VEO) | Agencies | Scoop.it
Buy one – or all – of the voice assistants and test how well you perform for the customer questions you hear most frequently.
Anthony Helmstetter's insight:

Business opportunity! If you haven't already, buy one – or all – of the leading voice assistant devices and test how well your client's digital assets perform for their key questions and content. Voice search isn't going away, ever.

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Scooped by Lauren Teague

A Primer on Turning Facebook Messenger Into a Retail Gold Mine –

A Primer on Turning Facebook Messenger Into a Retail Gold Mine – | Agencies | Scoop.it
The authors share tactics on how Messenger can boost conversions.
Lauren Teague's insight:

Automated marketing, artificial intelligence, chatbots. Likely you've been hearing about, and will continue to hear more about these functions as marketing trends. This article breaks down how to successfully use chatbots in Facebook Messenger, both organically and with paid support. 

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Links On YouTube - Everything You Need To Know

Links On YouTube - Everything You Need To Know | Agencies | Scoop.it

Links on YouTube are everywhere - from channels to playlists, knowing the best practices for linking is essential. Here's the best ways to do so!

Lauren Teague's insight:

Links on YouTube are everywhere - from channels to playlists, knowing the best practices for linking is essential. Here's the best ways to do so. 

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Scooped by Lauren Teague

2018’s Content Metric of the Year: Time

2018’s Content Metric of the Year: Time | Agencies | Scoop.it
The Nieman Lab at Harvard University
Lauren Teague's insight:

How often do you consider an audience's time in evaluating success of a campaign or content initiative? More and more publishers are moving towards creating KPIs around time-based metrics rather than accepted standbys like page views and clicks. 

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Scooped by Lauren Teague

Best Type of Instagram Stories to Catch User Attention!

Best Type of Instagram Stories to Catch User Attention! | Agencies | Scoop.it
how to analyze Instagram Stories
Lauren Teague's insight:

Social Media Lab dove into what content in Instagram Stories is most effective at catching and keeping user attention. There isn't much published yet at how to measure Stories success, so this is a good resource to share with clients when teaching them about Stories. 

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85+ Expert Predictions for Content Marketing in 2019

85+ Expert Predictions for Content Marketing in 2019 | Agencies | Scoop.it
What will happen in content marketing in 2019? Here are 85-plus predictions from industry experts – Content Marketing Institute
Lauren Teague's insight:

One of the largest 2019 predictions compilations I've found. Scroll down to the actual ebook embed, that's where the real nuggets are found for insights on content in all shapes and forms. 

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Your 2019 Content Strategy: 5 Trends You Can't Ignore

Your 2019 Content Strategy: 5 Trends You Can't Ignore | Agencies | Scoop.it
Data analysis is the #1 most desired skill for new content team hires.
Anthony Helmstetter's insight:

This IS rich! I don't see all of the inner-workings at C&C, and gems like this just keep appearing. It's a quick, 5-minute read that should be considered as you plan your and your client's 2019 initiatives.  My favorite pull-quote from the end: "Data analysis is the #1 most desired skill for new content team hires."

 

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The 4 Worst Things About Holiday Marketing | Convince & Convert

The 4 Worst Things About Holiday Marketing | Convince & Convert | Agencies | Scoop.it
Are you committing a holiday marketing faux pas? Here are the 4 most annoying things about holiday marketing, according to a new survey.
Anthony Helmstetter's insight:

Two important take-aways here; first, the cartoon illustrations a great -- like, hand in the lunchroom worthy. Secondly, I was actually a participant in the survey and was happy to see one of my professional pet peeves made it to the final, four. Can you guess which one?

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Scooped by Lauren Teague

Why businesses are relying on Facebook Groups to build engaged audiences

Why businesses are relying on Facebook Groups to build engaged audiences | Agencies | Scoop.it
The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers.
Lauren Teague's insight:

Organic Facebook success has moved away from the newsfeed into groups and stories. Focus on activating and growing these to elevate your social strategies in the next year for your clients. 

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How to Search Optimize Your YouTube Video | Convince & Convert

How to Search Optimize Your YouTube Video | Convince & Convert | Agencies | Scoop.it
Ann Smarty explains how to search optimize your YouTube videos to gain traction in the Google Search Engine Results pages.
Lauren Teague's insight:

YouTube is the world's third largest search engine and a Google property, too. This article breaks down the keys to optimizing video content, headlines, and tags to boost video SEO for appearing in results on both Google and YouTube. 

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Instagram Stories Research: We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands

Instagram Stories Research: We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands | Agencies | Scoop.it
We partnered with Delmondo to analyze more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date.
Lauren Teague's insight:

The biggest report on Instagram Stories we've seen yet, powered by data from Delmondo (leading analytics of Stories and social video). Really good insights here. 

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