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5 Digital Marketing Predictions for the 2018 Olympic Games

5 Digital Marketing Predictions for the 2018 Olympic Games | Agencies | Scoop.it
The rise of social media has turned coverage of the Olympic Games into a complex, all-hands-on-deck affair. Expect these five trends to shape the 2018 Games.
Anthony Helmstetter's insight:

My colleagues at C&C are jamming good information this week. In this article, my colleague Christina Moravec makes some well informed predictions as she peels back the cover from how sports sponsorships and social marketing are changing. Reputation management is key, so use the info in this article to inform your plans and educate your clients.

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9 Best Practices for Influencer Marketing Agreements

9 Best Practices for Influencer Marketing Agreements | Agencies | Scoop.it
In light of recent FTC developments, attorney Michael Lasky shares 9 best practices to keep in mind when creating influencer marketing agreements.
Anthony Helmstetter's insight:

I LOVE this article for two reasons. 1) If you're new to Influencer Marketing, or just dabbling, this is your How to Structure it Correctly, step-by-step rule book. 2) If you or your clients have a program up and running, this is your checklist to revisit and be sure you've covered all the bases. This is written from a legal perspective, which we marketers don't always fully appreciate. Quick read, and well worth it. [Service Line Offering idea: Influencer Marketing Program Audits!]

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Earned Media Management: The Evolution of PR and Comms

If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.
Anthony Helmstetter's insight:

This Cision white-paper (only 8 pages) is stuffed full of ideas and insights that can positively impact your PR and Comms 2019 strategic planning -- both within the agency and your client deliverables. Oh, and budget allocations to agency, lots there too.

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How to Adapt Search Results for Voice Search

How to Adapt Search Results for Voice Search | Agencies | Scoop.it
Want to future-proof your business for search--and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how.

Anthony Helmstetter's insight:

I recommend this article then try this exercise with your content team or one of your clients. Take an established, documented, customer journey, in whatever format you have it -- including all references to content -- and add, "voice search" at each stage. How well does your existing content library accommodate that? Any gaps?

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20 Conversion Optimization Tips For Zooming Past the Competition

20 Conversion Optimization Tips For Zooming Past the Competition | Agencies | Scoop.it
Read 20 actionable tips to improve your conversion optimization game from HubSpot luminary Alex Birkett, including info about A/B testing with Unbounce.
Lauren Teague's insight:

Not one, not two, but TWENTY different ways to optimize and test for conversion. This one goes in my permanent bookmarks. #givemedata

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EasyJet re-engineers booking experience for Instagram generation

EasyJet re-engineers booking experience for Instagram generation | Agencies | Scoop.it

Users can put an Instagram picture of a place into the easyJet app to find out the best flight options to get there.

Lauren Teague's insight:

Users can put a picture of a place from Instagram into the easyJet app to find out the best flight options to get there. Really good example of closing the gap in user experience with a few technology hacks. 

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Scooped by Lauren Teague

Fun, Free Instagram Stories Templates: 9 Fill-in-the-Blank Designs | Adobe Spark

Fun, Free Instagram Stories Templates: 9 Fill-in-the-Blank Designs | Adobe Spark | Agencies | Scoop.it
If you're looking to brand yourself on Instagram and have a little fun in the process, these customizable Instagram Stories templates are for you. Get-to-know-me templates not only boost your brand on Instagram Stories, but they can be a fun way to spark conversation, boost engagement, and learn a bit about others in your network. Click any of the designs below to make them your own--you can modify the text, colors, and imagery in Spark Post to bring your own personal style to the design. Once you've edited the design to your heart's desire, pass on the fun by sharing a link to your template for your friends and followers to do the same. Simply select "make remixable copy" from the share flow to get the link to an editable design. Add the link to your Instagram profile or story and see how far your design spreads. Tag your designs #adobespark on Instagram so we can reshare our favorites! Related: How to Design a Grid Takeover for Your Instagram 5 Fun Ways to Brand Yourself on
Lauren Teague's insight:

Personalizing social media content is hugely popular right now, and Instagram Stories is a great place to try this. See the examples from Adobe Spark to give you ideas to take to your clients. #ContentThatSmiles

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Playing for Keeps: How Brands Should Use Gamification

Playing for Keeps: How Brands Should Use Gamification | Agencies | Scoop.it
When a brand gets gamification right, everyone can play along, and brands have started to get it very, very right.
Anthony Helmstetter's insight:

This is a very concise (like 2-minute read) about some key elements to consider as you toy with the idea of a gamified project for your client (pun intended). Don't think they'd have any interest? Ask them to ask their kids.

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Google's New Search Could Significantly Change Content Discovery

Google's New Search Could Significantly Change Content Discovery | Agencies | Scoop.it
Social media platforms have gotten hammered for filter bubbles and digital mobs. That's why Google Discover could have a big impact on content discovery.
Lauren Teague's insight:

Google released plans for "Discover" this week, and it looks a lot like (wait for it) newsfeed style search results. This will change the rules of SEO (again), and put even more emphasis on quality of content rather than keywords & meta data. I'll keep my eye on this evolution. 

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What do Sammy Hagar and Word of Mouth Marketing Have in Common?

What do Sammy Hagar and Word of Mouth Marketing Have in Common? | Agencies | Scoop.it
It’s not often that a rock star gets looped into a marketing blog. But in this case, there is common ground. One number in particular.
Anthony Helmstetter's insight:

I wrote previously, we'd be hearing more and more about Word of Mouth marketing. Here's the latest example posted today and -- written by me! Beyond my eloquent presentation of some remarkable research, there are two important resources you should check out. Talk Triggers and Word of Mouth marketing strategies should be part of your service offering.

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Why It’s Time to Shine the Light on ‘Dark Social’ | MarTech Advisor

Why It’s Time to Shine the Light on ‘Dark Social’ | MarTech Advisor | Agencies | Scoop.it
Dark Social is the sharing of links via private messaging channels, such as WhatsApp or email. While most brands, marketers and digital media professionals are enhancing efforts into measuring income traffic and referrals, Dark Social remains the black hole of data which is often overlooked, writes João Romão, Founder, GetSocial.io
Lauren Teague's insight:

If web analytics can't track an action, did it really happen? Of course! That's why we need to look deeper into "Dark Social" -- a fun name for social actions done in private, either one-to-one through messaging or one-to-few in groups and email. This is a good explanation of why using native analytics may only be giving us half the story. 

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Watch and Share! Your recording of 11 Truths (and 3 Lies) webinar from Convince & Convert + TechSmith

Watch and Share! Your recording of 11 Truths (and 3 Lies) webinar from Convince & Convert + TechSmith | Agencies | Scoop.it
Anthony Helmstetter's insight:

Jay Baer moderates this webinar session with three video pros in the social arena, espousing truths and wisdom on how they built their followings. It is sponsored by TechSmith, so there is (appropriately) mentions of two of their flagship products -- which are fabulous. The session is an hour long and I stayed until the end. Very good insights for individuals or teams wanting to better embrace video content development.

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New Research Shows Power of Word of Mouth Marketing

New Research Shows Power of Word of Mouth Marketing | Agencies | Scoop.it
Word of mouth has a tremendous impact on what we buy, and how we vote, finds a new research study called Chatter Matters: the 2018 Word of Mouth Report.
Anthony Helmstetter's insight:

This is the first in a series of C&C blog posts touting the research study data we gathered on word of mouth marketing. The research report is a pretty easy read and only 12ish pages -- we highly recommend it. Then, you can approach your clients with a new service offering -- helping them develop their own word of mouth marketing campaigns. More to follow in this topic.

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7 Facebook Retargeting Tactics You Must Try | WordStream

7 Facebook Retargeting Tactics You Must Try | WordStream | Agencies | Scoop.it
Facebook retargeting enables advertisers to turn site visitors into converted users. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors. Level up with these seven super effective tips!
Lauren Teague's insight:

Use this list as a checklist to review your Facebook Ads implementation and how you can be sure to reach the exact targeted audiences your client needs. 

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2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More

2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More | Agencies | Scoop.it
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is
Lauren Teague's insight:

Rand Fishkin sets the record straight on myths about Search market share, and just how massive the Google enterprise is in search. Worth reading just to know what the world's second largest search engine is (hint: its not YouTube!) 

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How to Use Video to Make Hiring More Efficient

How to Use Video to Make Hiring More Efficient | Agencies | Scoop.it
Here's how video and a video content management system can help you make your hiring and onboarding processes faster and more effective.
Anthony Helmstetter's insight:

Five excellent suggestions here -- including benefits to your existing team and SMEs to provide practice and opportunities to get in front of the video camera -- in a very casual environment. This is a good, quick read for everyone, not just H.R.

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New Research: Social Marketers Still Can't Prove ROI

New Research: Social Marketers Still Can't Prove ROI | Agencies | Scoop.it
Discover insights from new research that addresses the age-old ROI challenge for social media marketers.
Lauren Teague's insight:

Only 10% of marketers can definitively attribute ROI to social media programs. That's a shock to me considering we've been actively doing social for business for over 10 years. I have some personal opinions in how metrics are considered and reported on, primarily that not every data point can be treated the same. Lots of work to do in this area, still. 

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Breaking Down Our 2018 Social Media Industry Benchmark Report

Breaking Down Our 2018 Social Media Industry Benchmark Report | Agencies | Scoop.it
In this report, we take a deeper look at the data behind our 2018 Social Media Industry Benchmark Report. We analyze trends month-over-month, and share a few case studies to give you concrete examples of social media success.
Lauren Teague's insight:

Our friends at Rival IQ looked at 5 million social media posts on Facebook, Twitter and Instagram to identify true industry benchmarks. This is a follow up to an earlier benchmark study (also linked in this post), so you get two for the clicks of one! 

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5 Fresh Facebook Ad Types You Need to Try in 2018.

5 Fresh Facebook Ad Types You Need to Try in 2018. | Agencies | Scoop.it
Which Facebook Ad types should you use and when? Here are five of the newer formats, including Facebook Story Ads. Maybe it's time to branch out.
Lauren Teague's insight:

Freshen up a Facebook Ads strategy by using one (or more) of the newer ad units in Stories and Messenger. Use better visuals and stronger actions to get different results in your next campaign. This primer gives step by step how to select and use the new formats. 

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Infographic: 50 Video Editing Tips You Need for Better Videos | Blog | TechSmith

Infographic: 50 Video Editing Tips You Need for Better Videos | Blog | TechSmith | Agencies | Scoop.it
Straight from the studio, here are fifty practical video editing tips you need to create better video. Learn how to shorten project time, pre-planning techniques, key components of audio, lighting tricks, and where you need to allocate your equipment investment.
Anthony Helmstetter's insight:

The article is a great resource, and the infographic is a nice summary. (Print it and pin it up.) Even if you don't personally shoot video, these are really pointers useful to those who need to plan, coordinate, or learn how to better tell the story with video.

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Using LinkedIn Hashtags in Posts- Does it Matter?

Using LinkedIn Hashtags in Posts- Does it Matter? | Agencies | Scoop.it
Hashtags are great on social media for discovery, but will LinkedIn hashtags prove to be as useful? Read and listen to find out!
Lauren Teague's insight:

Hashtags are essential on Instagram, native to Twitter and barely work on Facebook. LinkedIn was the latest to adopt hashtag functionality, and the Social Media Lab put them to the test. #MustRead 

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Scooped by Lauren Teague

How to Nurture Leads with Video Marketing | Blog | TechSmith

How to Nurture Leads with Video Marketing | Blog | TechSmith | Agencies | Scoop.it

When, where, and what videos you should you use video marketing to nurture leads throughout the awareness journey?

Lauren Teague's insight:

When, where, and what videos you should you use video marketing to nurture leads throughout the awareness journey? This nice summary from TechSmith has all the answers. 

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What Clients Want: An Inside Look at Why They Outsource to Agencies

What Clients Want: An Inside Look at Why They Outsource to Agencies | Agencies | Scoop.it

This webinar is specifically designed to help agencies understand the topics and resources that agencies can use to reach prospective clients. We’ll also explore the messaging about agency capabilities that respondents find the most compelling.

Anthony Helmstetter's insight:

This webinar is essential for your executive and biz-dev team members. Latest survey research on how and why clients do or do not use an outside agency. Many of the assumption you probably have, are patently incorrect. Here's a sobering statistic: 84% of [client] key decision makers are actively trying to keep work in-house.
How do you combat that?!? Hour-long webinar, well worth it. Exec summary also available for download.

Summary PDF of the research findings, worth a quick review if you can't watch the whole webinar.

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Unveiling a New LinkedIn Groups Experience: A Shared Space to Build Your Professional Communities | Official LinkedIn Blog

Unveiling a New LinkedIn Groups Experience: A Shared Space to Build Your Professional Communities | Official LinkedIn Blog | Agencies | Scoop.it
We’ve heard from all of you about how important LinkedIn Groups are to helping you build your professional communities. You’ve told us how valuable it is to have a shared space where you can talk to other professionals about trends in your industry, stay connected with fellow alumni, come together to plan networking events, and discuss the many topics you care about. We’re excited to introduce the new LinkedIn Groups experience today!
Lauren Teague's insight:

LinkedIn Groups underwent an overhaul, and are positioned to be a competitor for those people who only use Facebook for Groups! New features include web & app access, videos and messaging within groups, and admin functionality (coming soon). Really interesting for use with both internal groups and for your clients' use.  

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Conex 2018 On-Demand for Attendees

Conex 2018 On-Demand for Attendees | Agencies | Scoop.it
Did you miss a session? Or simply want to re-live your favorite moments? See Conex: The Content Experience 2018 on-demand now.
Anthony Helmstetter's insight:

This is great stuff. See the presentations on demand and they had professional notetakers also capture the highlights - each speaker has a page of notes to match their video and slides. These are excellent lunch-n-learn sessions.

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Scooped by Lauren Teague

After Lead Generation: Three Models for a Content-Driven Retention Strategy

After Lead Generation: Three Models for a Content-Driven Retention Strategy | Agencies | Scoop.it
Content marketers are excellent at creating top-of-the-funnel content, but how can we drive ROI and provide content experiences long after lead generation?
Lauren Teague's insight:

Often we focus our marketing and content efforts at the top of the funnel, and overlook the bottom of the funnel. But retention content can prove to be even more effective when done right. This is really helpful for suggestions to fill those content gaps. 

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