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Google To Begin Ranking Mobile Friendly Sites Higher

Google To Begin Ranking Mobile Friendly Sites Higher | Affordable Net Marketing | Scoop.it
Google's April 21st algorithm update boosts rank for mobile-friendly sites. Attract mobile traffic and accommodate mobile users with responsive design.
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Elevate Your Internet Marketing With 4 Simple Landing Page Tweaks

Elevate Your Internet Marketing With 4 Simple Landing Page Tweaks | Affordable Net Marketing | Scoop.it
In a previous blog post, we discussed conversion optimization tweaks to the offer and copy on your landing page. In this post, we will focus on the landing page itself.

Via Brian Yanish - MarketingHits.com
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3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn

3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn | Affordable Net Marketing | Scoop.it
People often make the mistake of pitching their product when you connect on LinkedIn. Want to know a powerful email marketing campaign that works on LinkedIn

Via Kamal Bennani
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Marco Favero's curator insight, March 12, 2015 4:59 PM

aggiungi la tua intuizione ...

morronijerome's curator insight, March 13, 2015 2:54 AM

[ISSUE] How to create a powerful email marketing campaign through LinkedIn ? #digital 

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Google Needs More Than Keywords To Rank Your Page

Google Needs More Than Keywords To Rank Your Page | Affordable Net Marketing | Scoop.it
Google needs more than keywords to rank your page today. Learn about the new on-site SEO factors needed to rank prominently in Google.
Brian Cosgrove's insight:

Businesses can now gain insight into what issues mobile users may be having with their website thanks to a new feature of Google Webmaster Tools.

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Conquering Content Marketing in 5 Steps: It All Starts With a Plan

Conquering Content Marketing in 5 Steps: It All Starts With a Plan | Affordable Net Marketing | Scoop.it
Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here's how to come up with a plan that catches the attention of consumers and drives them to your website.
Brian Cosgrove's insight:

Any SMB struggling with their approach to content marketing should benefit from this enaging and informative article by Dan Cristo at Search Engine Watch.  

 

First, kudos to Dan for linking today's online marketing to the way brands like Proctor & Gamble produced daytime television soap operas to reach their product's target audience.  Proctor & Gamble were producing content, not ads aggressively trying to sell people something.  The mere mention of their brand name and their products as "sponsors" of this content was effective enough.  

 

I try to tell clients today that their website doesn't have to be all about them.  There is no need to sell all the time.  It's just a matter of giving your audience content they will find useful or entertaining to keep them coming back for more.  

 

Dan breaks an approach to content down into five simple steps..  1)  Planning - research, conjure up ideas and strategy.  2)  Development - content creation and asset management.  3)  Optimization - search, social, usability.  4) Distribution - content placement and syndication.  5)  Measurement - Listening, tracking, performance analysis. 

 

In true daytime soap style, Dan even closes with a cliffhanger!

 

Visit http://affordablenetmarketing.com to choose from a la carte online marketing services.

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4 Traits Of Egocentric Content Marketing--And How To Cure Them

"Online marketers have moved well beyond banner ads and pay-per-click campaigns to content marketing. In fact, a recent Curata study found that 87 percent of marketers use content marketing as a key part of their marketing strategy.

 

But creating content solely in your own voice leads to egocentric marketing, which often fails to engage customers who’ve grown increasingly wary of brands that use in-your-face sales tactics. Only best-in-class marketers have begun to realize that a balanced approach to content marketing gains the best results when engaging their audiences.

 

Is your content marketing egocentric? Here’s a look at four traits of egocentric marketing, along with tips that will help you create content that’s more customer-centric and represents a broader range of voices. (...)"


Via Frank Delmelle
Brian Cosgrove's insight:

Is your content marketing egocentric and turning off your audience?  Mike Gerard at CMO.com defines four traits of egocentric content marketing such as speaking at your audience in constant sales-pitch mode or perceived insecurity if you fail to link off-site to other industry experts when curating content.  Check your ego at the door and get the fixes!

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Online Reputation Management for Small Businesses

Online Reputation Management for Small Businesses | Affordable Net Marketing | Scoop.it
Build, promote, and manage your online reputation with Affordable Net Marketing's dedicated online review engine and Internet reputation control center.
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7 Benefits of Social Media Marketing for Small Businesses

7 Benefits of Social Media Marketing for Small Businesses | Affordable Net Marketing | Scoop.it
Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right peo…
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Are Rebranded Big Book Directories Local SEO Scams?

Are Rebranded Big Book Directories Local SEO Scams? | Affordable Net Marketing | Scoop.it
Former big book directories are rebranding themselves as online marketing experts, but many SMBs feel they're carrying out local SEO scams.
Brian Cosgrove's insight:

Something to think about the next time a company formerly known as a phone directory tries to sell you on their online marketing expertise.

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Mike Grehan from ClickZ & Search Engine Watch Talks Content Creation - YouTube

Search Engine Journal's Murray Newlands interviews Mike Grehan at SHARE in San Francisco.
Brian Cosgrove's insight:

When it comes to content marketing and SEO, many small business owners today are still stuck in a "It's all about keywords" mindset.  I stumbled across the video on YouTube a few nights ago and think many of the points made by Search Engine Watch and ClickZ publisher Mike Grehan are relevant to small business owners and their internet marketing needs.  

 

During this brief interview with Murray Newlands of Search Engine Journal, Grehan stresses that effective online content marketing these days is less about constantly producing unique compelling copy and more about coming up with ways to enhance the end user experience.  

 

While fresh interesting written content is undboubtedly a key part of that strategy, content curation in the form of linking to relevant articles, videos, infographics, etc. published elsewhere is also important.  

 

The idea is to keep people coming back for more.  We all know Google is collecting user data but they're also monitoring user behavior.  So they know exactly how long a visitor stays on your page, how much they click around, and how often they return seeking new content.   Google then uses this informaton to guage the quality of the content when ranking pages for search queries. -- http://affordablenetmarketing.com  

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3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy | Affordable Net Marketing | Scoop.it
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile–friendly website is becoming essential.
Brian Cosgrove's insight:

There's been a lot of talk about responsive web design in 2013, along with much debate as to whether a responsive website is better for the needs of a small-to-midsize business (SMB) than a separate mobile website.  Jay Taylor at Search Engine Watch offered his take on the subject in March of 2013 and the article recently ranked at #8 on Search Engine Watch's Most Read Columns of the Year.

 

Jay makes his case as to why he feels one site for multiple devices and screen sizes offers a much better user experience.  He cites Google declaring responsive web design their preferred method of mobile configuration as reason enough to believe responsive design is better for search engine optimization.

 

With mobile internet usage expected to surpass desktop internet connectivity in 2014, the call for responsive web design is expected to grow louder.  More SMBs will be choosing between responsive design or a separate mobile website for their business needs.   And the answer may vary from business to business.   For instance, a separate mobile site may work well for a plumber or contractor who just wants visitors to tap a button to call them.  But a business with a lot of on-site content, products and a shopping cart will be better off with a responsive site for content uniformity from device to device.

 

Get Access to Affordable Responsive Web Design

http://affordablenetmarketing.com

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