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Performance Marketing – Owning the Digital Landscape? - PerformanceIN

Performance Marketing – Owning the Digital Landscape? - PerformanceIN | Affiliate Marketing | Scoop.it
Performance Marketing – Owning the Digital Landscape?
PerformanceIN
With return on investment figures like this, there is no doubt that performance marketing owns the digital landscape.
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Performance Marketing Summit Denver 2014 Recap - Affiliate Summit

Performance Marketing Summit Denver 2014 Recap - Affiliate Summit | Affiliate Marketing | Scoop.it
The Performance Marketing Summit took place yesterday in Denver, CO at the History Colorado Center, and it was a lot of fun to hold the first Affiliate Summit event in Colorado. PMS Denver 2014 334. The Performance ...
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What Higher Ed Marketers Can Learn From Luxury Brands - Forbes

What Higher Ed Marketers Can Learn From Luxury Brands - Forbes | Affiliate Marketing | Scoop.it
Forbes
What Higher Ed Marketers Can Learn From Luxury Brands
Forbes
I'm a huge believer in performance marketing.
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Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management - Profs

Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management - Profs | Affiliate Marketing | Scoop.it
Digest... >> Alignment: Marketing ops facilitate the alignment process and oversee the development of a customer-centric marketing plan that ensures that the marketing investment portfolio supports measurable marketing objectives that will have a direct impact on the business. >> Accountability: Marketing ops drives the development of the framework and key performance indicators (KPIs). They manage the mechanics of measurement, perform the analysis, and publish the performance results. Marketing Ops translates marketing metrics into an actionable marketing dashboard that the leadership team and the marketing team can use to make strategic, tactical, and investment decisions. >> Analytics: Marketers need the analytical muscle to build and use models to make smart investments and strategic decisions. Marketing Ops constructs and maintains an environment that enables Marketing to better use data and analytics. >> Automation: Marketing Ops selects, deploys, and manages the automation and technology infrastructure to support the department. The deployment of a technology infrastructure, training, and change management falls under the auspices of Marketing Ops and serves as the big "I"—the infrastructure that Marketing needs to guide decisions, improve its capabilities, and prove its value. >> Alliances: Marketing Ops is the conduit between Marketing, Sales, Finance, and the executive team. It forms and manages these alliances so everyone on the team is "rowing in the same direction." As part of its work, Marketing Ops should craft the operating level agreement that serves as the "rules and roles of engagement" for each of these partnerships and ensures that the liaisons from each group are included in appropriate meetings and decisions. >> Assessment: While the marketing executive sets the direction and vision for the team, Marketing Ops conducts the benchmarking and assessments to determine what standards, best-practices, processes, and skills are needed to help the marketing team realize its aspiration. Marketing Ops enables marketing organizations to become, and serve as, a center of excellence. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Networkplay licenses Tradedoubler's performance marketing & targeting ... - MediaNama.com

Networkplay licenses Tradedoubler's performance marketing & targeting ...
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eBay Partner Network Says "Willkommen" to R.O.EYE Performance Marketing ... - DigitalJournal.com

eBay Partner Network Says "Willkommen" to R.O.EYE Performance Marketing ...
DigitalJournal.com
R.O.EYE will commence management of the eBay Partner Network programme in Germany from October 1st 2014.
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Catchup: Last Week in Performance Marketing - 14 July - PerformanceIN

Catchup: Last Week in Performance Marketing - 14 July - PerformanceIN | Affiliate Marketing | Scoop.it
Catchup: Last Week in Performance Marketing - 14 July
PerformanceIN
Richard works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry.
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