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New measurement innovations unlock more store visits data

When people are deciding where to go-like where to shop, eat or have fun-they turn to their smartphones to explore and find nearby places. We introduced store visits measurement two years ago to help advertisers measure these consumer journeys that span the online and physical worlds. Since then, advertisers globally have measured over 4 billion store visits in AdWords.

Today, we're excited to announce new innovations that will make store visits available to thousands more advertisers around the world. These innovations will also allow us to report more store visits for advertisers already using these insights to give a more complete view of performance.


Richer store visits data at the same high level of accuracy

We know measurement insights like store visits help you make business-critical decisions about how you manage and optimize your marketing campaigns. That's why we uphold strict, conservative confidence thresholds for the data you see in AdWords and only report on store visits when we're sure the data meets the highest standard of accuracy. This is also done in a secure, privacy-safe way without sharing any personal location information at an individual level. Store visits are calculated based on aggregated and anonymized data from users who opt in to activate Location History.

As we continue to evolve our measurement technology with new strides in machine learning, mapping technology and survey quality, we are able to increase the number of store visits we can report while still achieving that same high bar for accuracy you've come to expect.


Deep learning helps us better predict store visits in challenging scenarios

In the past month, we've upgraded to deep learning models to improve how we measure store visits. We're now able to train on larger data sets and increase our accuracy in prioritizing which location signals are most predictive of true visits. This allows us to reliably measure more store visits in contexts that are typically tricky, such as in multi-story malls and dense geographies where many business locations are situated close to each other.

These are the innovative machine learning techniques at the core of powerful Google features that help people solve complex problems in their everyday lives -- they can help automatically curate images in Google Photos to create an album of your favorite college memories. Or process entire sentences at a time in Google Translate to give you translations that sound much closer to what a fluent speaker would say.


New mapping initiatives improve how we define location geometry

We've also scaled our efforts to map the precise geography and geometry of more business locations. We've refreshed imagery from Google Earth and Google Street View to get the most up-to-date, external views of where different buildings begin and end. Around the world, on-the-ground teams are also partnering with more businesses to scan Wi-Fi strength inside buildings to figure out their true boundaries.


Higher-quality survey data to verify store visits

When our systems detect that potential visits have occurred, we add an extra layer of verification by surveying select users about their store visits. We directly ask which locations they've visited, see how this checks out against our predictions, and then use this data to calibrate our machine learning models. We've continued increasing the reliability and quality of these surveys using real-life audits and location visits from our own teams. For example, we're now verifying more visits that happen in areas with high store densities to give our models more data to learn from. This strengthens accuracy and allows us to report on more store visits that may have been previously excluded.

New innovations for measuring store visits will allow more AdWords advertisers to get these insights for the very first time, and deliver a richer and more complete data set to advertisers already using store visits. We're excited to continue partnering with you to build better online-to-offline experiences for your customers and help you measure the direct impact to your business.

Posted by Kishore Kanakamedala, Director of Product Management, Online-to-Offline Solutions
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Burger King says it will stop serving abused chickens

Burger King wants to serve happier chickens.
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“Level up” your gaming business with new innovations for apps

Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020.1

Later today, at the Games Developer Conference (GDC) in San Francisco, I look forward to sharing a series of new innovations across ad formats, monetization tools and measurement insights for apps:

New playable and video ad formats to get more people into your gameIntegrations to help you create better monetization experiencesMeasurement tools that provide insights about how players are interacting with your game

Let more users try your game with a playable ad format

There's no better way for a new user to experience your game than to actually play it. So today, we introduced playables, an interactive ad format in Universal App Campaigns that allows users to play a lightweight version of your game, right when they see it in any of the 1M+ apps in the Google Display Network.

Jam City's playable ad for Cookie Jam


Playables help you get more qualified installs from users who tried your game in the ad and made the choice to download it for more play time. By attracting already-engaged users into your app, playables help you drive the long-term outcomes you care about - rounds played, levels beat, trophies won, purchases made and more.

"Jam City wants to put our games in the hands of more potential players as quickly as possible. Playables get new users into the game right from the ad, which we've found drives more engagement and long-term customer value." Josh Yguado, President & COO Jam City, maker of Panda Pop and Cookie Jam

Playables will be available for developers through Universal App Campaigns in the coming months, and will be compatible with HTML5 creatives built through Google Web Designer or third-party agencies.


Improve the video experience with ads designed for mobile viewing

Most mobile video ad views on the Google Display Network are watched on devices held vertically.2 This can create a poor experience when users encounter video ad creatives built for horizontal viewing.

Developers using Universal App Campaigns will soon be able to use an auto-flip feature that automatically orients your video ads to match the way users are holding their phones. If you upload a horizontal video creative in AdWords, we will automatically create a second, vertical version for you.


Jam City Cookie Jam horizontal video and vertical-optimized video created through auto-flip technology


The auto-flip feature uses Google's machine learning technology to identify the most important objects in every frame of your horizontal video creative. It then produces an optimized, vertical version of your video ad that highlights those important components of your original asset. Early tests show that click-through rates are about 20% higher on these dynamically-generated vertical videos than on horizontal video ads watched vertically.3

Unlock new business with rewarded video formats, and free, unlimited reporting

Developers have embraced AdMob's platform to mediate rewarded video ads as a way to let users watch ads in exchange for an in-app reward. Today, we are delighted to announce that we are bringing Google's video app install advertising demand from AdWords to AdMob, significantly increasing rewarded demand available to developers. Advertisers that use Universal App Campaigns can seamlessly reach this engaged, game-playing audience using your existing video creatives.

We are also investing in better measurement tools for developers by bringing the power of Firebase Analytics to more game developers with a generally available C++ SDK and an SDK for Unity, a leading gaming engine.

C++ and Unity developers can now access Firebase Analytics for real-time player insights


With Firebase Analytics, C++ and Unity, developers can now capture billions of daily events - like level completes and play time - to get more nuanced player insights and gain a deeper understanding of metrics like daily active users, average revenue per user and player lifetime value.

This is an exciting time to be a game developer. It's been a privilege to meet so many of you at GDC 2017 and learn about the amazing games that you're all building. We hope the innovations we announced today help you grow long-term gaming businesses and we look forward to continuing on this journey with you.

Until next year, GDC!

Posted by Sissie Hsiao, Product Director, App Promotion Ads, Google
Last played Fire Emblem Heroes for Android


1. App Monetization Report, November 2016, App Annie
2. More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically video, Google Internal Data
3. Google Internal Data
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Best Massage Therapist in Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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Expanded safeguards for advertisers

The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can be a content creator, app developer or entrepreneur. And Google has enabled millions of content creators and publishers to be heard, find an audience, earn a living, or even build a business. Much of this is made possible through advertising. Thousands of sites are added every day to our ad network, and more than 400 hours of video are uploaded to YouTube every minute. We have a responsibility to protect this vibrant, creative world-from emerging creators to established publishers-even when we don't always agree with the views being expressed.

But we also have a responsibility to our advertisers who help these publishers and creators thrive. We have strict policies that define where Google ads should appear, and in the vast majority of cases, our policies and tools work as intended. But at times we don't get it right.

Recently, we had a number of cases where brands' ads appeared on content that was not aligned with their values. For this, we deeply apologize. We know that this is unacceptable to the advertisers and agencies who put their trust in us. That's why we've been conducting an extensive review of our advertising policies and tools, and why we made a public commitment last week to put in place changes that would give brands more control over where their ads appear.

I wanted to share that we've already begun ramping up changes around three areas: our ad policies, our enforcement of these policies and new controls for advertisers.


Raising the bar for our ad policies

We know advertisers don't want their ads next to content that doesn't align with their values. So starting today, we're taking a tougher stance on hateful, offensive and derogatory content. This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories. This change will enable us to take action, where appropriate, on a larger set of ads and sites.

We'll also tighten safeguards to ensure that ads show up only against legitimate creators in our YouTube Partner Program-as opposed to those who impersonate other channels or violate our community guidelines. Finally, we won't stop at taking down ads. The YouTube team is taking a hard look at our existing community guidelines to determine what content is allowed on the platform-not just what content can be monetized.


Increased brand safety levels and controls for advertisers

Every company has brand guidelines that inform where and when they want their ads to appear. We already offer some controls for advertisers that respond to these needs. In the coming days and months, we're introducing new tools for advertisers to more easily and consistently manage where their ads appear across YouTube and the web.

Safer default for brands. We're changing the default settings for ads so that they show on content that meets a higher level of brand safety and excludes potentially objectionable content that advertisers may prefer not to advertise against. Brands can opt in to advertise on broader types of content if they choose.Simplified management of exclusions. We'll introduce new account-level controls to make it easier for advertisers to exclude specific sites and channels from all of their AdWords for Video and Google Display Network campaigns, and manage brand safety settings across all their campaigns with a push of a button.More fine-tuned controls. In addition, we'll introduce new controls to make it easier for brands to exclude higher risk content and fine-tune where they want their ads to appear.



Increasing resources, accelerating reviews and improving transparency

We'll offer advertisers and agencies more transparency and visibility on where their ads are running, and in the coming months we'll expand availability of video-level reporting to all advertisers.

We'll be hiring significant numbers of people and developing new tools powered by our latest advancements in AI and machine learning to increase our capacity to review questionable content for advertising. In cases where advertisers find their ads were served where they shouldn't have been, we plan to offer a new escalation path to make it easier for them to raise issues. In addition, we'll soon be able to resolve these cases in less than a few hours.

We believe the combination of these new policies and controls will significantly strengthen our ability to help advertisers reach audiences at scale, while respecting their values. We will continue to act swiftly to put these new policies and processes in place across our ad network and YouTube. But we also intend to act carefully, preserving the value we currently provide to advertisers, publishers and creators of all sizes. In the end, there's nothing more important to Google than the trust we've built amongst our users, advertisers, creators and publishers. Brand safety is an ongoing commitment for us, and we'll continue to listen to your feedback.

Posted by Philipp Schindler, Chief Business Officer, Google
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Sanjana Singh's comment, September 12, 2017 3:50 AM
Great post! There is one more new update for the advertisers, especially Google AdWords users. Have you heard of the "Visual Sitelinks"? http://www.techmagnate.com/blog/google-unveils-visual-sitelinks-images-sitelink-extensions-mobile-search-ads/ In Google Ads, images will also appear along with the text in the sitelink extension. This is a better way of grabbing the attention of the users and convert them into customers.
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Join us live on May 23, 2017 as we announce the latest Ads, Analytics and DoubleClick innovations

What: Google Marketing Next keynote live stream
When: Tuesday, May 23 at 9:00 a.m. PT/12:00 p.m. ET.
Duration: 1 hour
Where: Here on the Inside AdWords Blog

Be the first to hear about Google's latest marketing innovations, the moment they're announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ability to reach consumers, simplify campaign measurement and increase your productivity. We'll also give you a sneak peek at how brands are starting to use the Google Assistant to delight customers.

Register for the live stream here.

Until then, follow us on Twitter, Google+, Facebook and LinkedIn for previews of what's to come.

Posted by Sridhar Ramaswamy, Senior Vice President, Ads & Commerce
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Best Place To Get A Massage in Riverside

The Best Massage Therapist in Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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The Best Massage Therapist in Riverside

Who is The Best Massage Therapist in Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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The Best Massage Therapist in Riverside

Best Massage Therapist Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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Best Massage Therapist Riverside

Best Massage Therapist Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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Who is The Best Massage Therapist in Riverside

Best Place To Get A Massage in Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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Best Place To Get A Massage in Riverside

Best Massage Therapist Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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Who is The Best Massage Therapist in Riverside

Best Massage Therapist Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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Best Place To Get A Massage in Riverside

Best Massage Therapist Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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Best Massage Therapist Riverside

The Best Massage Therapist in Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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Scooped by Betty J. Rivas
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The Best Massage Therapist in Riverside

Who is The Best Massage Therapist in Riverside http://www.knowknotsmassage.com/ (951) 534-5555 Know Knots Massage Riverside reviews Excellent Review Best Massage Therapist in Riverside Wonderful massage by Randy Worthington here in Riverside. This is one of the best massages I have had in a long time. Very good technique, great customer service and I feel like a new man. I highly recommend his services and believe you be completely satisfied with his work. Know Knots Massage 6926 Brockton Ave #8 Riverside CA 92506-3804 Know Knots has a massage therapist dedicated to the satisfaction of clients in Riverside, CA. As fully licensed and insured professionals, we have the necessary credentials and client protections in place to allow you to relax and enjoy our services. Our certification from the National Certification Board for Therapeutic Massage and Bodywork speaks to our ability to help reduce chronic pain and promote relaxation. We've been in business since 1993, so we have plenty of experience in providing a range of massage techniques to clients. Our friendly, professional staff pays great attention to detail during your session in order to deliver effective care and top-notch service. We're a member of the American Massage Therapy Association, and we offer a range of services, including: Massage Deep tissue massage Chair massage Neuromuscular therapy massage Serving residents of Riverside
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