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How to Run Exceptional Facebook Lead Generation Ads

How to Run Exceptional Facebook Lead Generation Ads | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Facebook Ads has long been used to attract cold audiences and usher them along the digital sales funnel with the hopes of turning them into leads and then customers. Retargeting made that process eas…
Peg Corwin's insight:

Facebook lead gen ads?  See an example, steps and screenshots to create them, as well as best practices.

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Google Ad Extensions You Need To Use And How to Make Them Kick Ass

Google Ad Extensions You Need To Use And How to Make Them Kick Ass | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Take your Google Ads game to the next level by making the most of ad extensions. Check out the 10 best ad extensions you can use, and learn how each one can benefit your business.
Peg Corwin's insight:

Google Advertisers, here's a quick review of extensions that will give you an idea what to add and where to improve.

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Warm Prospecting Through InMail: Why It Matters and How to Do It

Warm Prospecting Through InMail: Why It Matters and How to Do It | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Cold calling is a thing of the past, but are your current InMail techniques on LinkedIn affecting your sales prospecting success? The solution is warm prospecting, and here's how you can use it.
Peg Corwin's insight:

LinkedIn InMails?/ Use warm prospecting techniques like personalized outreach, monitor social signals, watch business changes externally, and don't ask for a meeting, ask for permission to take the next step.

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Better B2B Facebook Ads [2018] For More Business Leads, More Sales - YouTube

Peg Corwin's insight:

Better B2B Facebook Ads? Yes, in 2018 you can run Facebook ads to reach other businesses as well a consumers. Today I’ve got some tips to improve the results from your B2B advertising.

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Social Media Advertising: New Research for Marketers

Social Media Advertising: New Research for Marketers | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Discover insights that reveal how fellow marketers are planning their social media advertising and which platforms offer new opportunities for ad placement.
Peg Corwin's insight:

While Facebook Ads are advertisers clear preference, "LinkedIn, YouTube, and Twitter are running neck and neck with 13%, 12%, and 11% of marketers using ads on these platforms respectively. Pinterest and Snapchat came in as last choices for advertising over the past year."

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How to Promote Your Blog Posts With Facebook Dynamic Ads

How to Promote Your Blog Posts With Facebook Dynamic Ads | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Learn how to set up a product catalog of blog posts you can automatically promote with a Facebook dynamic ads campaign.
Peg Corwin's insight:

Content marketers, why use Facebook dynamic ads for blog posts?   This tactic lets you show new and current readers content they’ll likely want to read.

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How to Remarket Leads Who Won’t Respond to Your Emails Through Gmail Ads

How to Remarket Leads Who Won’t Respond to Your Emails Through Gmail Ads | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Getting leads to respond to emails can be one of the most challenging parts of online marketing. In fact, the average open rate is less than 25%, with the click-through rate coming in at just over 4%. This means that almost 96% of your emails go ignored. While things like segmenting your lists can help, …
Peg Corwin's insight:

Marketers can now get their Gmail ads in front of users who have already interacted with their website, content, or messages. See the steps here.

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How to Create an Effective Facebook Ad Retargeting Funnel

How to Create an Effective Facebook Ad Retargeting Funnel | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Discover how to build a Facebook retargeting funnel that serves multiple ads over a substantial time period.
Peg Corwin's insight:

Key to effective Facebook retargeting to avoid ad fatigue -- "By creating a separate ad set for each ad, you can advertise to your target market multiple times per day, but each ad will only be shown once per week."

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12 B2B Companies That Do Instagram Ads Right

12 B2B Companies That Do Instagram Ads Right | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Instagram isn't just for travel bloggers. Learn 12 successful ad strategies on how to use Instagram Ads to build brand and acquire B2B leads.
Peg Corwin's insight:

B2B examples of Instagram ad campaigns to inspire B2B marketers.

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Facebook Advertising: Q2 2018 Benchmarks and Trends

Facebook Advertising: Q2 2018 Benchmarks and Trends | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
How much do Facebook ads cost? What's a good click-through rate? Are marketers still spending money on Facebook after the Cambridge Analytica scandal? We looked at the AdStage data.
Peg Corwin's insight:

Facebook costs per click in Q2 in the FB News Feed, $.43; FB Audience Network $.50 and FB Messenger $1.23. See post for trends.

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How to Safely Share Access to Your Facebook Ads and Google Analytics Data

How to Safely Share Access to Your Facebook Ads and Google Analytics Data | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Discover how to set up and share account access to Facebook ads, Google Analytics, and lead page assets.
Peg Corwin's insight:

Need to give a consultant access to your Facebook Ads or Google Analytics?  Here's a link to bookmark that walks you through the steps.

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YouTube Ads - Where Branding & Direct Response Collide

YouTube Ads - Where Branding & Direct Response Collide | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
This week we're joined by Cory Henke, the Founder and CEO of Variable Media, to discuss the benefits of YouTube advertising for branding and direct response marketers. You’ll learn: How Cory got into video marketing, What's the best way to start with video ads, Focus areas for creating video and what to test, and What does day trading audiences mean.
Peg Corwin's insight:

"Try to convince your boss what the risk is to NOT doing video, to letting your competition getting there first. What's that risk look like? It's probably a bigger one. "

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How to Pin a Facebook Lead Ad to Your Facebook Page

How to Pin a Facebook Lead Ad to Your Facebook Page | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Discover how to use Facebook lead ads without spending any money.
Peg Corwin's insight:

Creating a Facebook lead ad and pinning it to your Facebook page is the easy part. Learn that but also how to drive traffic to your page from a personal profile link, groups, varied updates and other channels like email.

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Best LinkedIn InMail Templates to Reach Target Customers

Best LinkedIn InMail Templates to Reach Target Customers | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Learn about how to use paid Linkedin Inmail to reach target customers. See templates and tips for what to say, subject lines. Click for details..
Peg Corwin's insight:

Should you use Linkedin Sponsored Inmail ads?  Linkedin itself reports that “InMail response rate is 3x that of traditional email.” Learn all about it and find templates that work.

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LinkedIn Ad Tips - LinkedIn Sponsored InMails For Lead Generation 2018

Did you know that LinkedIn Sponsored InMail ads have “healthy conversions and almost guaranteed engagement?” Statistics show that 50% of prospects open u
Peg Corwin's insight:

Did you know that LinkedIn Sponsored InMail ads have “healthy conversions and almost guaranteed engagement?” Statistics show that 50% of prospects open up InMails and half of those engage with them. Today I’m going to share LinkedIn Ad Tips on how you can use LinkedIn Sponsored Inmails to get targeted leads for your business. 

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Want More Engagement on Facebook? Here's Why You Need To Try Boosted Posts

Want More Engagement on Facebook? Here's Why You Need To Try Boosted Posts | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
What is a Facebook Boosted Post, and how can your company use it? Utilizing Facebook Boosted Posts every once in a while can help boost engagement on your Facebook content.
Peg Corwin's insight:

Boost Facebook posts to easily expand your reach. Target custom audiences by gender, age range, location, and even detailed targeting. Include and exclude certain demographics, interests, and behaviors.

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Philippe Laura's comment, October 9, 3:38 AM
Avec plaisir Jarjanette
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Jarjanette's comment, October 9, 3:39 AM
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Tatiana Ferreira's comment, October 9, 3:40 AM
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4 Ways to Reduce Customer Acquisition Costs With Facebook Ads

4 Ways to Reduce Customer Acquisition Costs With Facebook Ads | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Learn how to optimize your Facebook ads to acquire more customers and reduce your customer acquisition costs when scaling your campaigns.
Peg Corwin's insight:

To get better ROI from Facebook, track cost per result, improve landing page match, try Lookalike audiences, layer interest targeting, scale strategically.

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4 Ways to Improve Your B2B Facebook Ads

4 Ways to Improve Your B2B Facebook Ads | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Does your company target other businesses? Find four ways to use Facebook ads to reach B2B customers.
Peg Corwin's insight:

4 recommendations for better B2B FB Ads -- Target specific job titles and companies; use action oriented ads, partner with influencers; and maintain consistent brand voice.

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Three Ways to Restrict Your Facebook Audience

Three Ways to Restrict Your Facebook Audience | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
There may be scenarios when you need to restrict your Facebook Audience to ensure that only certain people will see your content. Let's review some options.
Peg Corwin's insight:

Find ways to restrict your Facebook audience at the page, post and ad campaign level.

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3 Facebook Ad Types That Improve Sales

3 Facebook Ad Types That Improve Sales | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Discover how three Facebook ad types can help you better present your products and drive sales.
Peg Corwin's insight:

Use Facebook carousel ads to build awareness, Slideshow ads to focus on a product, and Video ads to showcase product features. Steps to create each here.

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How to Create LinkedIn Video Ads

How to Create LinkedIn Video Ads | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Learn how to plan your LinkedIn video ads and execute your first LinkedIn video ad campaign.
Peg Corwin's insight:

To create Linkedin Video Ads, upload video in 1440 x 1080 or 1920 x 1080 size in MP4 format. Ads can be 3 sec to 30 minutes long. Grab attention in first 10 sec. Mix graphics, people, text. Add subtitles. Use clear call to action.

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Improving B2B Paid Marketing Campaign Effectiveness - AdStage

Peg Corwin's insight:

B2B marketers, check this really really good free webinar onneed to track revenue per click.  Move beyond Google Analytics to track marketing- and sales-qualified leads, revenue and cost per action.

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New to Facebook Advertising? Follow These Important Tips

New to Facebook Advertising? Follow These Important Tips | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Facebook advertising offers exciting opportunities, but it takes a lot of work. Here are some tips to help you get started.
Peg Corwin's insight:

7 sensible tips to follow when you are considering using Facebook ads in your marketing strategy.  

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Take Your Ads From Failing To Scaling

Take Your Ads From Failing To Scaling | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Has your Facebook ad performance slowed down? Here's a few tips to bring them back to life and begin scaling them back up for profitable returns.
Peg Corwin's insight:

Learn how to scale your Facebook ads again. Are your audiences worn out? Have you updated your creative? Are placements too limited? Are your bids too narrow? 

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Search Results

Search Results | Paid Social - Google Adwords, Facebook Ads Etc. | Scoop.it
Embrace automation to free up time for the type of work that makes you truly indispensable. With these 4 automated rules, you can control CPA, optimize bids, and eliminate low-performing ads quickly.
Peg Corwin's insight:

Find rules to keep CPA on target, decrease bids that hit a threshold, run campaigns at the best times and pause non-preforming ads.

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