Media Intelligence - Middle East and North Africa (MENA)
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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Why YouTube Should Be A Top Priority For Middle East Marketers In 2014 | Ali Sajid

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YouTube launches dedicated Arabic TV hub

YouTube launches dedicated Arabic TV hub | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Google's video business will broadcast more than 500 shows from top 20 Arabic channels
Ali Sajid's insight:

Google has launched a dedicated Arabic TV hub on YouTube that will broadcast more than 500 shows from the top 20 Arabic entertainment channels.


More than 25,000 episodes will be available on the channel, with content selected from across the Middle East and North Africa and including comedy, action, drama and religion.

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Marketers To Boost Social Ad Spend In 2013

Marketers To Boost Social Ad Spend In 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Marketers To Boost Social Ad Spend In 2013 - 01/30/2013
Ali Sajid's insight:

Social media has long been synonymous with “owned” or “earned” media -- the kind you don’t actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year.
 
That’s welcome news to Facebook, Twitter, Instagram and others as they ramp up paid ad opportunities on their respective platforms. Still, social media budgets remain relatively small. Last year, the vast majority (70%) of companies earmarked 1% to 10% of overall ad spending to social media, with only 13% allotting 21% or more.

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Social Media Statistics and Facts 2012 [Infographic]

Social Media Statistics and Facts 2012 [Infographic] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

The Infographic covers statistics and facts of all major social media platform including – Facebook, Twitter, LinkedIn, Pinterest, Youtube and Blogging.

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Saudi gearing up to regulate YouTube

Saudi gearing up to regulate YouTube | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The Saudi government is setting up to monitor and regulate YouTube and other online channels, having this week entrusted the task to its General Commi...
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Online Video Ads Have Higher Impact Than TV Ads

Online Video Ads Have Higher Impact Than TV Ads | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.
Ali Sajid's insight:

The online audience for online video advertising is hungry for content. A new Inforgraphic from Adweek highlights the growing trend. It’s true that advertising dollars are shifting from television to online video but there is still a large gap. It’s easier to reach your target audience, less expensive and more effective. Even harder to reach and niche demographics are becoming more receptive to consuming content online.

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YouTube UAE Research Fact Sheet - 2012

YouTube UAE Research Fact Sheet - 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
YouTube UAE Research Fact Sheet     Background/ Research methodology Sample size: 600 Target group: YouTube users in UAE, 15 years a
Ali Sajid's insight:

First time study by Google measuring YouTube users in the UAE.

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