Advertising, Interactivity & Design
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Advertising, Interactivity & Design
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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Virtual Concierge Touch Screen Advertising Kiosks Come to Amsterdam via ... - SBWire (press release)

Virtual Concierge Touch Screen Advertising Kiosks Come to Amsterdam via ...SBWire (press release)Amsterdam, Netherlands -- (SBWIRE) -- 12/07/2012 -- Amsterdam business advertising has just taken a giant step forward with the rollout of the ADAM...
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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TED Blog | Ronda Carnegie talks Ads Worth Spreading, and why ...

TED Blog | Ronda Carnegie talks Ads Worth Spreading, and why ... | Advertising, Interactivity & Design | Scoop.it
TED is a small nonprofit devoted to Ideas Worth Spreading -- through TED.com, our annual conferences, the annual TED Prize and local TEDx events.
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Cool Stuff
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How to Have Creative Ideas

How to Have Creative Ideas | Advertising, Interactivity & Design | Scoop.it
Creativity isn’t a gift reserved for the artistic. It’s a process. Everyone can come up with creative ideas. I’m a former advertising Creative Director. And here are some of my secrets.

Via José Carlos
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Transmedia & Storytelling
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Storyboard Generator

Storyboard Generator | Advertising, Interactivity & Design | Scoop.it

This is a great tool for developing storyboards based around scripts. Great for helping to visualise a text / script.


Via Nik Peachey, Ana Rodera, Adriana Marichal, LaiaJoana, Maria Margarida Correia, @FernandoCarrion, Kuenca, Sandrine Joly
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Alfredo Corell's curator insight, December 27, 2012 8:47 AM

Share your creative work with the Generator community. Upload to the Video Gallery and Free Media Library.

Karen Faulkner's curator insight, March 25, 2013 6:26 AM

What a fantastic tool for uper primary students to bring to life scripts

StudentSupport@EdinburghCollege's curator insight, May 6, 2015 6:25 AM

Might be a useful tool in support of students with Autism Spectrum Disorder (ASD), to create social stories to remind them of how to complete tasks with multiple steps. 

Scooped by Kimberley Lyles-Folkman, Ph.D.
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Microsoft's big Windows 8 secret? It's actually about advertising. - The Next Web (blog)

Microsoft's big Windows 8 secret? It's actually about advertising. - The Next Web (blog) | Advertising, Interactivity & Design | Scoop.it
The Next Web (blog)Microsoft's big Windows 8 secret? It's actually about advertising.The Next Web (blog)Every day, we're bombarded with advertising. Billboards. TV. Internet. Flyers. Cereal. Shoes.
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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Ben & Jerry's New Advertising Contest Asks Fans to Instagram ...

Ben & Jerry's New Advertising Contest Asks Fans to Instagram ... | Advertising, Interactivity & Design | Scoop.it
If you're into Instagramming your food (and who isn't?), you could find yourself a star in Ben and Jerry's next advertising campaign. The Vermont creamery.

 

Instagram Marketing!

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Scooped by Kimberley Lyles-Folkman, Ph.D.
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A tech advertising behemoth in-the-making - Fortune

A tech advertising behemoth in-the-making - Fortune | Advertising, Interactivity & Design | Scoop.it
A tech advertising behemoth in-the-makingFortuneBidding for online advertising space can be just as dicey. San Francisco-based startup Marin Software wants to do something about that.
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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Facebook's Future In Content And Advertising - Forbes

Facebook's Future In Content And Advertising - Forbes | Advertising, Interactivity & Design | Scoop.it
TechCrunchFacebook's Future In Content And AdvertisingForbesMobile is key to Facebook's growth, said David Fischer, who heads of advertising at Facebook.
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Digital Marketing & Communications
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Is Content King? Thomson Reuters Editor And Taboola CEO Say -- "Maybe"

Is Content King? Thomson Reuters Editor And Taboola CEO Say -- "Maybe" | Advertising, Interactivity & Design | Scoop.it
Imagine you knew you could write the best article of your life, but no one would ever read it. Would you bother?

 

I asked Dan Colarusso, Global Head of Programming of Thomson Reuters, this question over breakfast in New York’s West Village a week ago. If there’s anyone who understands content, it’s Dan – given his background in infusing content with passion for companies such as Bloomberg, CNBC, New York Post, as well as a host of others.


Via Alex Butler
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Augmented Reality - Augmented Advertising
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The Best Augmented Reality Campaigns Of 2012

The Best Augmented Reality Campaigns Of 2012 | Advertising, Interactivity & Design | Scoop.it
2012 has seen a number of innovations in the space of mobile advertising. None more so than in augmented reality, which has seen more brand embracing it as a way of promoting their products and services...

Via Cristian contini
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Designer's Resources
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Case Study: Should a Designer be a Good Writer? | Creativeoverflow

Case Study: Should a Designer be a Good Writer? | Creativeoverflow | Advertising, Interactivity & Design | Scoop.it
A designer isn’t by far that person that creates layouts, codes these and uploads the files as it was few years ago. Nowadays, his job is very complex and it requires many hours of intensive work and a very solid background.

 

Designers need to be great communicators! Given a choice between hiring a designer who can smoke at Photoshop/Illustrator and designer who can write, I'll take the writer over the software guy (or girl) any day. Writers are generally good problem solvers.


Via Mark Strozier
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Designer's Resources
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20 web designers to follow on Behance | Creative Bloq

20 web designers to follow on Behance | Creative Bloq | Advertising, Interactivity & Design | Scoop.it

Mark: Behance.com happens to be one great source of designer inspiration. Creative Bloq has found 20 web designers on Behance. Their work is off-the-chain good!

 

Creative Bloq: Looking for inspiration? We've put together a list of some of the best web design portfolios on Behance.com, the 'showcase and discover' creative network for designers.


Via Mark Strozier
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Public Relations & Social Marketing Insight
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31 Easy Ideas To Create Content Your Customers Want | Forbes

31 Easy Ideas To Create Content Your Customers Want | Forbes | Advertising, Interactivity & Design | Scoop.it
"I don't know what to write about!" If you are trying to recruit social ambassadors for your business, you will quickly run into this challenge from your colleagues.

 

Companies often think that "content marketing" means just creating lots of content, no matter what it is about. They don't always think about their target audience or the overall goal of generating new business. Writing the kind of content that your target audience actually wants doesn't need to be difficult, and this article offers 31 ways to use compelling content to engage your audience....

 

[Smart thinking to help content marketing pros get results ~ Jeff]


Via Jeff Domansky
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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Business Insider's 10 Best Ads of 2012

Business Insider's 10 Best Ads of 2012 | Advertising, Interactivity & Design | Scoop.it
See the work that blew us away.(Business Insider's 10 Best Ads of 2012 http://t.co/HbdtUC1r via @BI_Advertising...)...
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Cool Stuff
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101 Tips on How to Become More Creative

101 Tips on How to Become More Creative | Advertising, Interactivity & Design | Scoop.it
Tips to change your usual mental thinking patterns.

Via José Carlos
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Ariana Amorim's comment, November 10, 2012 7:02 AM
Interessante.
Rescooped by Kimberley Lyles-Folkman, Ph.D. from Public Relations & Social Marketing Insight
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7 reasons visual storytelling is one of 2012′s breakout trends

7 reasons visual storytelling is one of 2012′s breakout trends | Advertising, Interactivity & Design | Scoop.it
The rise of visualizations You've seen infographics on websites, embedded SlideShare present...

 

Businesses of all sizes are relying more and more upon visualization of data and information to make concepts easier for people to digest and remember, but why is this trend surging in marketing and tech circles?...

 

[Influence of social visuals grows ~ Jeff]


Via José Carlos, Jeff Domansky
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Transmedia & Storytelling
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The Value of Experiential - Our New Augmented Worlds | PERSONALIZE MEDIA

The Value of Experiential - Our New Augmented Worlds | PERSONALIZE MEDIA | Advertising, Interactivity & Design | Scoop.it
The only way the Augmented Reality industry is going to emerge from its current commercial birthing period is for the brands, corporates & creatives to make sure that AR is delivering a unique, immersive experience and to start to consider the value...

Via Sandrine Joly
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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Growth trends in advertising and next year's ad:tech - allvoices

Growth trends in advertising and next year's ad:tech - allvoices | Advertising, Interactivity & Design | Scoop.it
MediaPost CommunicationsGrowth trends in advertising and next year's ad:techallvoicesAdvertising giant Omnicom has said that they expect 2012 revenue growth of between 3.5 and 4 percent in 2012.
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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BBDO, Leo Burnett and DDB win big at ADCC » strategy

BBDO, Leo Burnett and DDB win big at ADCC » strategy | Advertising, Interactivity & Design | Scoop.it
A staggering 405 prizes were awarded to Canadian agencies for exceptional work in advertising, graphic design, editorial design and interactive media at last night's Advertising & Design Club of Canada (ADCC) awards in ...
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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The Story Behind 8 Graphic Design Magazines | designrfix.com

The Story Behind 8 Graphic Design Magazines | designrfix.com | Advertising, Interactivity & Design | Scoop.it
... Art and has since then been a good resource material for quality visual art. Published six times a year, it regularly hosts competitions in graphic design, photography, advertising, interactive media and illustration.
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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Can you package creativity … and still be effective?

Can you package creativity … and still be effective? | Advertising, Interactivity & Design | Scoop.it
Effective creativity. It's a concept that is central to the marketing discipline, and yet it is also one that is dismissed by too many marketers as an oxymoron. You can be creative, they say, or you can be effective.
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Augmented Reality - Augmented Advertising
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Men's Health Augmented Reality Christmas Gift Guide

Men's Health have teamed up with Aurasma to bring their 2012 Christmas Gift Guide to life. Using the front cover as an activation point, readers who download...

Via Cristian contini
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Augmented Reality - Augmented Advertising
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LiveSight: immersive experiences you can act on

"After type pads, touchscreens and voice recognition, we want sight recognition to be another standard way to interact with the world around you. But it's not only about sight recognition; it's also about live map information. In one word, it's... LiveSight. Nokia City Lens, developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience."

http://conversations.nokia.com/?p=103081


Via Cristian contini
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Designer's Resources
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MyPrice · The app every freelancer needs [FREE APP]

MyPrice · The app every freelancer needs [FREE APP] | Advertising, Interactivity & Design | Scoop.it

Mark: Pricing your creative services fairly and accurately is a tough task.

 

If you're freelancing you can under price and be smothered with work that's not profitable or you can over price and be listening to crickets while your telephone gathers dust. As an agency, a few bad pricing mistakes and you'll find yourself selling your Herman Miller chair to cover a small part of the power bill.

 

There are so many fixed and variable factors involved in pricing a project and each project is different. Professional creative services is not a 'one price fits all' proposition.

 

Recently I found a great [FREE] iPhone app that helps simplify the pricing process. It takes into consideration various 'constants" like your location, skill level and work experience, then it asks you pertinent questions (variables) about the project you are pricing.

 

The results help you determine your base hourly or project rate and gives you a really good price range for which to base your proposal.

 

It's a much better way to consistently and professionally price your services rather than just pulling a number out of your nose.

 

Are you a web or graphic designer? Calculate how much you can charge for your creative services taking under account factors like the project, client, location, as well as your education and experience.


Via Mark Strozier
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Designer's Resources
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16 creative email newsletter designs | 10Steps.SG

16 creative email newsletter designs | 10Steps.SG | Advertising, Interactivity & Design | Scoop.it

Mark: The Neiman Marcus Minimalist email newsletter design is a true work of art. I like these e-newsletters because their a.) beautiful, b.) simple and c.) they feature a well-focused call to action instead of the usual dry content.

 

With companies such as Groupon and Thrillist becoming multi million businesses, the use of email newsletter as a way to engage customers has gain in importance.


Via Mark Strozier
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