Advertising, Interactivity & Design
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Advertising, Interactivity & Design
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from MarketingHits
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Advertising, Interactivity & Design | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau, Ivo Nový, Brian Yanish - MarketingHits.com
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

Rescooped by Kimberley Lyles-Folkman, Ph.D. from BI Revolution
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Growth of digital marketing in 2013 [Infographic]

Growth of digital marketing in 2013 [Infographic] | Advertising, Interactivity & Design | Scoop.it
This Infographic explains the expected growth in various areas of digital marketing for 2013

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 31, 2013 3:12 PM

Good infogrpaphic about continued grwoth of digital marketing in 2013.