Advertising in America
88 views | +0 today
Follow
Advertising in America
Advertising is changing to go into social media.
Your new post is loading...
Your new post is loading...
Scooped by Chris Chennault
Scoop.it!

The Ad Contrarian: How To Be A Marketing Genius

The Ad Contrarian: How To Be A Marketing Genius | Advertising in America | Scoop.it
Cranky opinions and advice from the ceo of a pretty large ad agency
Chris Chennault's insight:

These are the basics of advertising, and if anyone learned these five concepts of advertising; then they will succeed in the world of marketing. This article takes advertising and put it in laymen’s terms. Albert Einstein once said “If you can't explain it simply, you don't understand it well enough."                                                                                             

more...
No comment yet.
Scooped by Chris Chennault
Scoop.it!

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

5 Marketing Lessons From the Super Bowl's Most Popular Commercials | Advertising in America | Scoop.it
What small-business owners can learn from the best of the big budget ads.Get the latest blog articles on business ideas and trends from Entrepreneur.com....
Chris Chennault's insight:

These are very useful tips for advertising when it comes to television commercials. This article does have great examples of companies successfully promoting their product on television.                         

more...
No comment yet.
Scooped by Chris Chennault
Scoop.it!

Super Bowl Data: 75% Of Brands Integrated Social Into Ads - Forbes

Super Bowl Data: 75% Of Brands Integrated Social Into Ads - Forbes | Advertising in America | Scoop.it
Image via CrunchBase Now that the Super Bowl singing and dancing is over, let’s talk about the corporate ads. After all, some people say they watch the biggest televised event of the year in the U.S. just for the commercials.
Chris Chennault's insight:

One of the rules of advertisement is to be in "real time". Real time is being in the here and now. How many of you have Facebook, Twitter, Google +, or Instagram? The world is tuned into social media all of the time. The Super Bowl is the companies’ prime time for advertising.  

more...
No comment yet.
Scooped by Chris Chennault
Scoop.it!

This Is How Facebook Is Tracking Your Internet Activity

This Is How Facebook Is Tracking Your Internet Activity | Advertising in America | Scoop.it
200-plus ways of following you on the web.
Chris Chennault's insight:

This article goes into detail and gives some very shocking statistics on how Facebook is tracking people. The main program Facebook uses to track people is called cookies or pixels, and targets users who do not have some form of ad blocker.  Facebook uses cookies to allow other features on Facebook to work such as the "Like" button, sharing links from other pages, and even to see which of your friends are online.  Companies are also using this technology to profile people and assume what advertisements to put on their homepage.  Some people call using this technology spying, but advertisers call it targeting

more...
No comment yet.
Scooped by Chris Chennault
Scoop.it!

Brands Introduce Ads on Vine

Brands Introduce Ads on Vine | Advertising in America | Scoop.it
Video ads have come to Twitter: A handful or brands are running Vines in Promoted Tweets.
Chris Chennault's insight:

Twitter came out with Vines which allows people to tweet GIFs (Graphics Interchange Format). It did not take long for companies to start experimenting with Vines to tweet ads. Companies have been promoting tweets on twitter for a while, but with Companies now using Vines, people will see a six second GIF. This is a smart adjustment to social media advertising because in the world today no one wants to sit through a 30 second ad. The only problem is can they make their ads still show what their product has to offer in only six seconds.

more...
No comment yet.
Scooped by Chris Chennault
Scoop.it!

Rory Sutherland: Life lessons from an ad man | Video on TED.com

Advertising adds value to a product by changing our perception, rather than the product itself.
Chris Chennault's insight:

There are two types of value: real value and intangible value. Rory Sutherland talks about appreciating the intangible value of an object instead of trying to make up new items.  Recreating brands to the public is what advertisers do for a living. A key point to take from this is that value is relative; as consumers give new value to the product, advertising trends must change with them. Think of new ways to allow the intangible value of your product to grow.

more...
No comment yet.
Scooped by Chris Chennault
Scoop.it!

6 Brands That Moved Fast During Super Bowl Blackout

6 Brands That Moved Fast During Super Bowl Blackout | Advertising in America | Scoop.it
Some brands were agile enough to see opportunity in crisis when the lights went out at the Super Bowl.
Chris Chennault's insight:

This shows that advertising is trying to get the audience to relate to the product.  Companies will use any current event (especially in sports) to have fans/consumers notice their product.

more...
No comment yet.
Scooped by Chris Chennault
Scoop.it!

Are TV Ads Creating a New Generation of Alcoholics?

Are TV Ads Creating a New Generation of Alcoholics? | Advertising in America | Scoop.it
Chris Chennault's insight:

The University of California conducted a study on how alcohol advertisements on television persuade young adolescents to drink. The researchers do not blame the alcohol companies even though the statistics show that kids exposed to advertisements on television drank more than the kids that were not exposed. The researchers emphasize that parents and schools should take a more proactive role to teach the students at a young age about the persuasive techniques used by the media. One issue with adolescent drinking is that teens that drink alcohol make lower grades and get in more fights than teens that do not drink.

more...
No comment yet.
Scooped by Chris Chennault
Scoop.it!

Facebook to label ads that follow you around the Web

Facebook to label ads that follow you around the Web | Advertising in America | Scoop.it
If you start to notice a little blue icon near ads on your Facebook page -- it means that an advertiser is tracking your every click. Read this article by Donna Tam on CNET News.
Chris Chennault's insight:

There are many different places to advertise: radio, television, YouTube, Facebook, etc.  Each add taking up 30 seconds to a minute of my one thing, but being able to follow me around the internet is a little disturbing to say the least

more...
No comment yet.
Scooped by Chris Chennault
Scoop.it!

Work smarter | TED Playlists | TED

Work smarter | TED Playlists | TED | Advertising in America | Scoop.it
This isn't your father's business advice. These talks -- from a philosopher, a general, a cognitive psychologist -- offer unconventional, and uncommonly useful, advice on leading, working, creating and living better.
Chris Chennault's insight:

Most people in the world think a certain way which is logical to them, but great leaders and innovators such as Martin Luther King or Steve Jobs from Apple think in more unique ways or “outside the box”.  Most companies create ads in conventional means such as we make cars, and we make them with longer lasting parts. That is nice to hear, and some people will go buy as the result of just a statement of facts, but the successful organizations go about thinking differently. Instead of saying what statements and how statements, it is important to make why statements. The why statement is what makes a consumer feel a personal connection with the company. Simon Sinek uses the example of the advertising power house Apple which says their why as in their statement “everything we do we believe in challenging in the status quo we believe in thinking differently”.  People buy do not buy what you do but why you do it.  

more...
No comment yet.