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California Court of Appeal Holds No “Advertising Injury” Coverage for Product That Is Neither Mentioned Nor Disparaged in Advertisement

California Court of Appeal Holds No “Advertising Injury” Coverage for Product That Is Neither Mentioned Nor Disparaged in Advertisement | Advertising for Students | Scoop.it
In Hartford Casualty Ins. Co. v. Swift Distribution, Inc., __ Cal.Rptr.3rd __, 2012 WL 5306248 (Cal....
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Social Media Marketing Suggestions Your Business Needs To ...

Social Media Marketing Suggestions Your Business Needs To ... | Advertising for Students | Scoop.it
As with any kind of solid marketing plan, your social media marketing set-up will need to have a targeted audience, medium to reach them, and product or service to supply. As soon as you've nailed these three major factors down, you can use the ...
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I Saw The Future Of Advertising And It's Pretty Awesome - Forbes

I Saw The Future Of Advertising And It's Pretty Awesome - Forbes | Advertising for Students | Scoop.it
VideoLast week I had the distinct privilege of judging the Tomorrow Awards, an advertising award show dedicated to showing the future of communications, today.
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In this Social Media era, Is the Email Marketing has become an old story to an extent? | LinkedIn Answers | LinkedIn

I believe as a digital marketer, clutter is the main challenge. There are so many brands out there calling out to your customer. To beat the clutter email marketing can be a very strategic tool.
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YouTube Preps Big New Round of Content ... - Advertising Age

YouTube is pouring more investment into original channels in hopes to challenge for TV budgets.
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Do you have experience using Social Media Monitoring Tools? | LinkedIn Answers | LinkedIn

Sarah - please reach out to me directly (tabithan at tabithanaylor dot com). Given my experience with SMM over the years, I can certainly provide you with a lot of insight about what's out there, as well as what's actually worth the expense!
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Social media isn't just about marketing - Ecademy

Social media isn't just about marketing - Ecademy | Advertising for Students | Scoop.it
Of course social media provides outlets for marketing, public relations, and advertising, but it also involves customer service, customer relationship management, sales, operations, human resources, and research and ...
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