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IPL6 Facts And Figures: How Associated Brands Leveraged Over Social Media Marketing?

IPL6 Facts And Figures: How Associated Brands Leveraged Over Social Media Marketing? | Advertising + Digital Marketing | Scoop.it
IPL6  Facts And Figures show that companies have invested massively on outdoor and indoor branding.
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Eight Silly Data Myths Marketing People Believe That Get Them Fired.

Eight Silly Data Myths Marketing People Believe That Get Them Fired. | Advertising + Digital Marketing | Scoop.it
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
AISFM's insight:

I love this "Fixing the bounce rate is mandatory, without that you are coming to play the super bowl naked – you are not going to win." 


Avinash takes a look at how marketers use data the wrong way.

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Pitch — Most social media budgets still below Rs 1 crore: Study

Pitch — Most social media budgets still below Rs 1 crore: Study | Advertising + Digital Marketing | Scoop.it
In a survey conducted amongst 48 social media-savvy organizations in India, it was found that while interest on using social media as an effective tool for communication with customers was growing especially to build up communities and engagement,...
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The Top Social Media Skills Marketing Executives Need in 2013 | CustomerThink

The Top Social Media Skills Marketing Executives Need in 2013 | CustomerThink | Advertising + Digital Marketing | Scoop.it
AISFM's insight:

Social media is changing so quickly and is becoming more of a core marketing competency, rather than a separate role in the company. I enjoy reading these predictions from a range of sources to understand how the job of a marketer is evolving.

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