Advertising Culture
18 views | +0 today
Follow
Advertising Culture
Marketing, Advertising, Social Media and Creative
Curated by Tom Hunter
Your new post is loading...
Your new post is loading...
Scooped by Tom Hunter
Scoop.it!

The rise of influencer marketing | WTM Insights

The rise of influencer marketing | WTM Insights | Advertising Culture | Scoop.it
Brands are increasing looking to bloggers and other influencers to help with their marketing.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Mark Ritson: Saatchi & Saatchi’s Kevin Roberts is blind to the ongoing male dominance of advertising

Mark Ritson: Saatchi & Saatchi’s Kevin Roberts is blind to the ongoing male dominance of advertising | Advertising Culture | Scoop.it
Saatchi & Saatchi's chairman, now placed on leave by Publicis Groupe for his comments, is wrong to say the gender equality debate in marketing is "over". Powerful white men are perpetuating inequality, even if they don't realise it.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

7 Leadership Lessons From the Coach Who Mentored Steve Jobs, Eric Schmidt, and Jeff Bezos

7 Leadership Lessons From the Coach Who Mentored Steve Jobs, Eric Schmidt, and Jeff Bezos | Advertising Culture | Scoop.it
Bill Campbell dies at 75, leaving Silicon Valley's top leaders without their most trusted adviser.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Authenticity as we know it is dead as brands go minimalist to express their craft and quality

Authenticity as we know it is dead as brands go minimalist to express their craft and quality | Advertising Culture | Scoop.it
Authenticity as we know it is dead. No longer the bastion of trust it once was, consumers are now seeking new and different expressions...
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

What your future self can teach you

What your future self can teach you | Advertising Culture | Scoop.it

BUSINESS Drawing a blueprint for innovation Advice from 1964

more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Why Ad-Blocking Is Good News for Almost Everyone | DigitalNext - Advertising Age

Why Ad-Blocking Is Good News for Almost Everyone | DigitalNext - Advertising Age | Advertising Culture | Scoop.it
apple's move to block mobile ads will force advertisers and publishers to rethink mobile, writes tom goodwin. here are few new tactics.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

How do journalists around the world use social media? (Infographic) | .rising

How do journalists around the world use social media? (Infographic) | .rising | Advertising Culture | Scoop.it
A new study by Cision, which analysed how journalists across six countries use social media, found that 57% of journalists believe social media has improved their productivity.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Harvey Nichols’ advertising: A controversy too far? | .rising

Harvey Nichols’ advertising: A controversy too far? | .rising | Advertising Culture | Scoop.it
Shoplifters are the stars in Harvey Nichols' latest controversial campaign to promote the retailers' new rewards app. A shock too far, or a well played marketing game?
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

BrewDog’s co-founder on how it matured beyond marketing stunts

BrewDog’s co-founder on how it matured beyond marketing stunts | Advertising Culture | Scoop.it
The Scottish craft brewer's co-founder and Vision 100 member James Watt tells Marketing Week about BrewDog's international expansion plans, and how consumers' options for 'good beer' have improved since it opened for business.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Wordless Ads Speak Volumes In 'Unbranded' Images Of Women

Wordless Ads Speak Volumes In 'Unbranded' Images Of Women | Advertising Culture | Scoop.it
Artist Hank Willis Thomas strips slogans and brands off ads to create images that expose American preoccupations. His last series focused on African-Americans; his new work features white women.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears | Advertising Culture | Scoop.it
Well, this is sneaky—and for some, a little heartbreaking. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were having a conversation via text message.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Facebook knows you better than your friends, finds study | dotRising

Facebook knows you better than your friends, finds study | dotRising | Advertising Culture | Scoop.it
A rather sad study found that computers can read individuals as well as partners and better than friends, simply through sifting through Facebook likes.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Confessions of a social media exec on influencer marketing: 'We threw too much money at them'

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' | Advertising Culture | Scoop.it
A social media executive is frustrated with influencers.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

How pet celebrities make the best brand influencers | ClickZ

Pet celebrities have become very popular on social media with brands chasing their highly sought reach and engagement. What's the secret to success?
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Marketing in the era of ambiguity: How agencies can help clients navigate an ever-changing world

Marketing in the era of ambiguity: How agencies can help clients navigate an ever-changing world | Advertising Culture | Scoop.it
Between 2005 and 2007, Les Binet and Peter Field spent 24 months analysing 880 IPA effectiveness case studies, written between 1980 and...
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

The very handy up-to-date social media image size guide » ClickZ UK

The very handy up-to-date social media image size guide » ClickZ UK | Advertising Culture | Scoop.it
Welcome to our guide to the various image sizes you need to optimise your various social channels.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

George Lakoff tells how conservatives use language to dominate politics

George Lakoff tells how conservatives use language to dominate politics | Advertising Culture | Scoop.it
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Taylor Wines - 1978 Holiday Race for Space

Taylor Wines - 1978 Holiday Race for Space | Advertising Culture | Scoop.it
This marketing film from Dallas Production Company, Bill Stokes Associates, highlights the impact of new ideas and new material for Taylor Wines as they compete in the 1978 “Holiday Race for Space,” a somewhat inexplicable marketing scheme that is described with the aid of “Metal Man” and “Shorty,” an obvious homage to Star Wars characters C-3PO and R2D2. Join the marketing team at Taylor Wines as they look at new packaging and displays, and Metal Man and Shorty dance to groovy 70s tunes and get love from the ladies! Also included are previews of the new Taylor Wine holiday commercials, one of which features jazz pianist Count Basie.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

SuicideGirls Blackheart Burlesque Promo

Tickets on sale now! Check out http://blackheartburlesque.com for dates.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Ballantine’s Instazine — Work Clublication. — Medium

Ballantine's Instazine - Work Clublication. - Medium
A new way to tell stories on Instagram — by Havas Work Club
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

The 10 Commandments Of Authorial Self-Promotion

The 10 Commandments Of Authorial Self-Promotion | Advertising Culture | Scoop.it
10 Commandments Of Authorial Self-Promotion
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Clothing Chain H&M Creates Fake Metal Bands to Sell Merch, Releases a Song Called "Vaginal's Juice Dripping into Cadaverous" - MetalSucks

Clothing Chain H&M Creates Fake Metal Bands to Sell Merch, Releases a Song Called "Vaginal's Juice Dripping into Cadaverous" - MetalSucks | Advertising Culture | Scoop.it
They are going REALLY far to try and convince people that these are real bands.
more...
No comment yet.
Scooped by Tom Hunter
Scoop.it!

Have Adverts On The Tube Become Too Aggressive?

Have Adverts On The Tube Become Too Aggressive? | Advertising Culture | Scoop.it
Has anyone else noticed that adverts on the London Underground have gotten increasingly aggressive lately? (Contains some needlessly NSFW language) 1. 2. 3. 4. 5. Trending: Imaginary Boss Lets Woman Get Promotion
more...
No comment yet.