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Rescooped by Sarah Thompson from Hospitals: Trends in Branding and Marketing
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Healthcare Mobility: Changing the Face of Patient Care

Healthcare Mobility: Changing the Face of Patient Care | Advertising | Scoop.it

Numbers tell the story. A study jointly commissioned by Telenor and Boston Consulting Group titled “Socio-Economic Impact of mHealth,” reveals two interesting points:One, 30% of smartphone users is expected to use “wellness apps” by 2015 and secondly smartphone is the most popular device among doctors since the stethoscope.There are many such studies done by various groups with each underpinning the larger role played by mobile technology in patient care and healthcare administration.Healthcare Mobility is Getting PervasiveHealthcare mobile solutions have evolved a lot in the recent years. From self-help apps on fitness & wellness in the beginning, we now have serious and real medical solutions that are playing impactful roles in diagnosis, emergency care, treatment and are improving outcomes.Today healthcare organizations are making great use of smartphones, scanners, radars, two-way radios and other wireless solutions at every stage in healthcare:Patient care: Mobile apps and devices are enabling patient monitoring, medication administration, specimen collection & testing and transfusion verification etc.Community care: Mobile solutions are being used to collect and share data from the field to monitor and manage infectious diseases.Emergency care: Patients are always connected with emergency care teams through mobile apps and can call for help from anywhere and anytime. The care team can then co-ordinate, as they take patient to hospital, with the staff to provide quickest possible aid to patients.Clinical collaboration: Physicians and nurses can consult and share critical information at the time of need.Workforce management: Hospitals and other healthcare organizations are using mobile solutions for workforce scheduling, mobile dispatches and time logging etc.Hospital administration: Healthcare mobility is being used in areas like patient admission/discharge process, billing, insurance claim processing, asset and facility management etc.


Via nrip, Lionel Reichardt / le Pharmageek, eMedToday
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Scooped by Sarah Thompson
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Marketing Automation, Content, and Social Media to be Top Spending Priorities for B-to-B Marketing in 2014 - Marketing Know-How by Looking Glass Marketing - Partner Community - Microsoft Dynamics C...

Marketing Automation, Content, and Social Media to be Top Spending Priorities for B-to-B Marketing in 2014 - Marketing Know-How by Looking Glass Marketing - Partner Community - Microsoft Dynamics C... | Advertising | Scoop.it
Microsoft Dynamics Community (#MSDYNCOMM Marketing Automation, Content, and Social Media to be Top Spending Priorities for B-to-B Marketing in...
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Rescooped by Sarah Thompson from The MarTech Digest
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Measure Your Content Marketing ROI with Call Tracking - CMI | #TheMarketingAutomationAlert

Measure Your Content Marketing ROI with Call Tracking - CMI | #TheMarketingAutomationAlert | Advertising | Scoop.it
CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily ...

 

Excerpt...

 

Call tracking software enables you to assign a unique, trackable phone number to each individual piece of content you publish. You would then use the software to designate a sales contact for calls that come in from each number — i.e., you can send them to your regular sales line or main business line, to a specific sales agent or group of agents, etc.

 

When a call comes in, the software tracks it back to the specific piece of content it originated from. With this behind-the-scenes process, your sales and marketing teams receive additional insight on your prospects’ needs and interests, yet the additional layer of information doesn’t impact or overburden the callers themselves — from their standpoint, the process remains the same as any other sales inquiry they might make.

 

The call tracking tools can then be used to compile a report on the calls each piece of content generates. And like other marketing automation tools, call tracking data can be integrated into your CRM system, helping your team to follow each phone lead from the point of entry right through the rest of the sales cycle.


Via CYDigital
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CYDigital's curator insight, September 22, 2013 10:04 PM

The most overlooked attribution factor today. And it's not that difficult to "install" tracking.


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Rescooped by Sarah Thompson from Hospitals: Trends in Branding and Marketing
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Healthcare Marketing: 5 Social Media Suggestions for Hospitals ...

Healthcare Marketing: 5 Social Media Suggestions for Hospitals ... | Advertising | Scoop.it
Here are 5 excellent suggestions offered by Marianne Aiello in an article for HealthcareLeaders Media. It's republished in its entirety. In 2013 the new millennium officially became a teenager. And like all teenagers, it is ...

Via eMedToday
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eMedToday's curator insight, September 24, 2013 8:56 PM

Great advice and insight

Scooped by Sarah Thompson
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101 Awesome Marketing Quotes

Day-to-day marketing responsibilities can be mundane and stressful. But let's not forget about the immense power our industry holds.
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