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Copywriting and Creative Marketing Training Courses

Copywriting and Creative Marketing Training Courses | Advertising | Scoop.it
Deliver copy that attracts, engages and prompts action from your audience. Whether your role involves copywriting itself, or you brief others to write for you, IDM copywriting courses help you create copy that delivers, whatever the medium.
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The World's 26 Best Commercials of 2013-14

The World's 26 Best Commercials of 2013-14 | Advertising | Scoop.it
Yesterday we looked at the 17 best print campaigns of the past year, as judged by the Press Lions judges at last week's Cannes Lions festival. We continue our Cannes recaps today with the best video spots of the year.
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As grandes agências do Brasil vistas por dentro - Adnews - Movido pela Notícia

As grandes agências do Brasil vistas por dentro - Adnews - Movido pela Notícia | Advertising | Scoop.it
A sala de Nizan Guanaes na Africa, a lendária DPZ, o prédio da Y&R, a beleza da Ogilvy, o amarelo da DM9 e muito mais
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Degree in Engineering Key to Unlocking Doors to Marketing Suite

Degree in Engineering Key to Unlocking Doors to Marketing Suite | Advertising | Scoop.it
The engineer-turned-marketer has become less unusual in recent years, especially among b-to-b brands, and their stock is rising.
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Snapchat CEO Reveals Why He Rejected Facebook's $3 Billion Offer

Snapchat CEO Reveals Why He Rejected Facebook's $3 Billion Offer | Advertising | Scoop.it
Snapchat's CEO opens up about his meetings with Facebook CEO Mark Zuckerberg and why he isn't selling the company.
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How Much Are Industries Spending on Direct Response vs. Branding?

Between 2012 and 2017, US digital ad spending will rise from $36.80 billion to $62.83 billion, according to a new eMarketer report. As expenditure grows in every industry, each is embracing digital—at varying speeds.
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10 livros que todo publicitário precisa ler - Adnews - Movido pela Notícia

10 livros que todo publicitário precisa ler - Adnews - Movido pela Notícia | Advertising | Scoop.it
Em homenagem ao Dia Nacional do Livro, professores sugerem títulos indispensáveis para qualquer criativo
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5 tendências para a publicidade em 2014 - Adnews - Movido pela Notícia

5 tendências para a publicidade em 2014 - Adnews - Movido pela Notícia | Advertising | Scoop.it
Profissionais da Borghi/Lowe, Naked e Fábrica opinam sobre as perspectivas do ano da Copa
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Build Your Engagement Engine: Part 1 – Think Insights – Google

Build Your Engagement Engine: Part 1 – Think Insights – Google | Advertising | Scoop.it
YouTube’s Head of Brand Engagement David Mogensen explains how marketers are prioritizing engagement through nimble media, ads consumers choose, and longer campaign windows. Learn more at Google Think Insights.
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Redefining Advertising: How 2013 Transformed Digital Marketing – Think Insights – Google

Redefining Advertising: How 2013 Transformed Digital Marketing – Think Insights – Google | Advertising | Scoop.it
Here we look at some of the big shifts that redefined the digital advertising industry this year: new technologies took off, creative got more intelligent, campaigns spanned screens and formats, media buying went real-time and new metrics for...
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Introducing the Modern Marketing Manifesto

Introducing the Modern Marketing Manifesto | Advertising | Scoop.it
There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations?
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Spotify says 2014 will be its 'biggest year for ad innovation' | News | Marketing Week

Spotify says 2014 will be its 'biggest year for ad innovation' | News | Marketing Week | Advertising | Scoop.it
Statement comes as the music streaming service confirms it is launching an ad-funded offering for mobile.
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A Guide to Content Curation: How Social Media Changed the Game – Marketo.com

A Guide to Content Curation: How Social Media Changed the Game  – Marketo.com | Advertising | Scoop.it
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Advertising Week Europe 2014 – London [ March 31 - 4 April ] / Replay

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As 50 maiores agências do Brasil em 2013, segundo o Ibope - Adnews - Movido pela Notícia

As 50 maiores agências do Brasil em 2013, segundo o Ibope - Adnews - Movido pela Notícia | Advertising | Scoop.it
Na lista de anunciantes, a marca Unilever ultrapassou a Casas Bahia
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There Is a Digital Talent Gap

There Is a Digital Talent Gap | Advertising | Scoop.it
For its report, The State of Digital Marketing Talent, The Online Marketing Institute surveyed almost 750 Fortune 500 and ad agency execs, and the results are grim: There's a vast gap between the digital marketing expertise needed by organizations...
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Digital Ad Spending in Brazil Is an Increasing Share of the Media Market

Digital Ad Spending in Brazil Is an Increasing Share of the Media Market | Advertising | Scoop.it
Brazil’s digital advertising market has grown at a fast pace in the past few years, and digital ad spending is grabbing an increasing share of the country’s overall advertising space.
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10 livros que todo publicitário precisa ler - Adnews - Movido pela Notícia

10 livros que todo publicitário precisa ler - Adnews - Movido pela Notícia | Advertising | Scoop.it
Em homenagem ao Dia Nacional do Livro, professores sugerem títulos indispensáveis para qualquer criativo
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As notícias sobre propaganda mais lidas de 2013 - Adnews - Movido pela Notícia

As notícias sobre propaganda mais lidas de 2013 - Adnews - Movido pela Notícia | Advertising | Scoop.it
Grandes livros sobre publicidade, tendências para 2014, Philip Kotler e entrevista com Marco Gomes estão entre os destaques
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Build Your Engagement Engine: Part 3 – Think Insights – Google

Build Your Engagement Engine: Part 3 – Think Insights – Google | Advertising | Scoop.it
Boost engagement by mixing traditional and digital media, rethinking customer milestones and experimenting, YouTube's Head of Brand Engagement David Mogensen writes.
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Unraveling the Digital Display Industry: Understanding the Tools and Benefits of Digital Marketing – Think Insights – Google

Unraveling the Digital Display Industry: Understanding the Tools and Benefits of Digital Marketing – Think Insights – Google | Advertising | Scoop.it
In the second wave of a study done by DoubleClick by Google, we see that when it comes to digital platforms, the attitudes and expectations of marketers and agencies are rapidly evolving.
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Top 100 Digital Agencies Report | Econsultancy

Top 100 Digital Agencies Report | Econsultancy | Advertising | Scoop.it
The Top 100 Digital Agencies Report, sponsored by Sitecore, is the definitive guide to the UK's biggest digital agencies.
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What is native advertising and why do you need it?

What is native advertising and why do you need it? | Advertising | Scoop.it
To begin I'm going to repeat a headline I read last week: 'Facebook is more popular for native advertising than Twitter'.
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