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Rescooped by Fernando Burillo from Destination marketing
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6 Cities and States Reinventing Themselves Through Branding

6 Cities and States Reinventing Themselves Through Branding | advertising | Scoop.it

"Is it possible to distill the character of a city into a single, striking logo? In some ways it seems crass to (re)brand a place, reducing the complexity of a locale into to what is, essentially, a marketing campaign. Done well, however, the efforts can unite locals and lure leisure travelers, who bring with them a major financial boon (check out the World Bank’s map of international tourist dollars from the past four years—there’s a lot of cash involved). But have we reached peak branding?"


Via Julien Dos Reis Pedro
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Rescooped by Fernando Burillo from Digital-News on Scoop.it today
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8 Creative And Affordable Ways To Advertise Your Small Business

8 Creative And Affordable Ways To Advertise Your Small Business | advertising | Scoop.it
As a small business owner, you likely lack the resources required to purchase ad space in TV, radio or print media.

Via Thomas Faltin
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Scooped by Fernando Burillo
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Advertising & Marketing Campaigns

Advertising & Marketing Campaigns | advertising | Scoop.it
20 Attention-Grabbing Adverts From Around The World (20 Attention-Grabbing Adverts From Around The World http://t.co/4kyshDHYC5)
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