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Comment le mobile change les règles du drive-to-store

Comment le mobile change les règles du drive-to-store | Advertising | Scoop.it
Or le mobile est en train de bouleverser les approches drive-to-store, grâce à un recueil de données comportementales et géolocalisées avec une précision jamais
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#Hermesshake, Hermès vous salue avec sa dernière pub.

#Hermesshake, Hermès vous salue avec sa dernière pub. | Advertising | Scoop.it

Vous connaissez le « Hermesshake » ? Sûrement pas, alors découvrez la dernière campagne de communication de la célèbre marque de maroquinerie de luxe française. Encore une fois, Hermès se joue des codes et se retrouve là où on ne l’attend pas…


Via MJ MEDIA
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Pourquoi le Native Advertising arrive au coeur du eBusiness - Info-ecommerce

Pourquoi le Native Advertising arrive au coeur du eBusiness - Info-ecommerce | Advertising | Scoop.it
Le Native Advertising, ce modèle publicitaire qui veut intégrer de la façon la plus naturelle possible de la publicité dans le contenu, explose depuis
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Top Trends in Digital Marketing

Top Trends in Digital Marketing | Advertising | Scoop.it
From wearables and Big Data to personalization and multichannel – what the new “digiconomy” means for the future of digital marketing

Via Luca Naso
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Luca Naso's curator insight, October 1, 2014 11:00 AM

The digital revolution is bringing several changes to our lifestyle and to the way companies make successful business.


Here are my top 4:

 

1. Multichannel and crosschannel
Among those aged 16 to 45, the cell phone has replaced the television as the dominant format.

 

2. Data-driven marketing
Companies collect vast amounts of data on how consumers purchase and use products. Special algorithms analyze this data and turn it into useful insights.

 

3. Customer journey
The customer journey is the best way of understanding what the customer wants. This is where predictive analytics and big data play a key role.

 

4. Wearables and nearables

Smartwatches, wearables, nearables, and the Internet of Things are the next big trends. They offer users a multisensual experience.

Rescooped by Constance MEYER from Veille digitale en assurance, assistance et services
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Qu’est-ce qui pousse les internautes à partager vos contenus sur le web ?

Qu’est-ce qui pousse les internautes à partager vos contenus sur le web ? | Advertising | Scoop.it

L’émotion peut-elle être manipulée pour créer un désir de partage ? Sommes-nous conditionnés à partager sur forme de flemmingite aiguë ?


Via Kevin Dangu, Florence Boy
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Quelle stratégie digitale pour Macdonalds ? - YouTube

Jean-Noël Pénichon, Directeur du digital de Macdonalds France dans les Décideurs Du Net sur DECIDEURS TV en partenariat avec le Journal du Net.
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September 2012 | 12 MINI TRENDS

September 2012 | 12 MINI TRENDS | Advertising | Scoop.it
In a world of global hyper-consumption and creative destruction, there are now more consumer trends than you can swing a stick at. Here’s just a small selection of ‘mini’ consumer and business trends that are currently on our radar.
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Les publicités digitales personnalisées : facteur déterminant de la fidélisation clients

Les publicités digitales personnalisées : facteur déterminant de la fidélisation clients | Advertising | Scoop.it
Plus de 50 % des consommateurs affirment que les publicités digitales personnalisées leur donnent envie d'effectuer plus souvent des achats. Étude.
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Consumers to beacons: We're just not that into you. - PYMNTS.com

Consumers to beacons: We're just not that into you. - PYMNTS.com | Advertising | Scoop.it

"There’s always something to fuel the competition between Samsung and Apple. This time it’s not a debate over devices as much as it is what that device can ..."

©

 


Via Leona Ungerer
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Ogilvy & Mather Advertising Paris : Florian Bodet promu directeur de ... - CB News

Ogilvy & Mather Advertising Paris : Florian Bodet promu directeur de ... - CB News | Advertising | Scoop.it
CB News
Ogilvy & Mather Advertising Paris : Florian Bodet promu directeur de ...
CB News
Florian Bodet, jusqu'alors directeur artistique chez Ogilvy & Mather Advertising Paris, est promu directeur de création.
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4 Ways to Create B2B Content Marketing That Captivates

4 Ways to Create B2B Content Marketing That Captivates | Advertising | Scoop.it

Captivate your target audience with these key tips.


Via Kamal Bennani
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Marco Favero's curator insight, October 3, 2014 5:30 PM

aggiungi la tua intuizione ...

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La stratégie digitale de Mac Donald’s France

La stratégie digitale de Mac Donald’s France | Advertising | Scoop.it

“L'ère du digital est entrée chez Mac Donald's France! Jean-Noël Pénichon, Directeur du digital chez McDonald’s interviewé par French Web (Du #digitalretail aux ptits oignons chez #MacDonalds.”


Via Florence Boy
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Seven steps to the perfect story

Seven steps to the perfect story | Advertising | Scoop.it

Via The Digital Rocking Chair, Rocío Villar Polo
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Mary Westcott's curator insight, March 1, 2016 10:14 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Marisa d's curator insight, March 11, 2016 12:22 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Salena Argar's curator insight, May 17, 2017 6:31 AM
Seven steps to the perfect story is a great visual representation of how to build a story. This clearly explains the process of how students can construct their narrative and the types of characters they will use. I would definitely use this in my classroom to help students understand the process of creating a narrative.
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Good Companies Are Storytellers. Great Companies Are Storydoers

Good Companies Are Storytellers. Great Companies Are Storydoers | Advertising | Scoop.it

Story-driven companies -- Target, Walt Disney, Starbucks, American Express, IBM -- are achieving better financial success than their competitors.


Via Kamal Bennani
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