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7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up - QuickSprout | #TheMarketingAutomationAlert

7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up - QuickSprout | #TheMarketingAutomationAlert | Advertising | Scoop.it

Digest...

 

Here are 7 simple copywriting tweaks that’ll increase your conversion rate:

Customers want benefits, not solutions
People don’t read, they scan: There is nothing wrong with having a lot of text on a page, but make sure it is skimmable.
A picture is worth a thousand words
Simplicity is the ultimate sophistication
Optimize your whole site, not just one page: To ensure that the marketing copy throughout your whole site is aligned, before you start writing your copy, you should first plan out all the pages. Planning ahead of writing will ensure that your message is consistent throughout.
Build a relationship before you sell:

Write in a conversational toneTell storiesBuild trustShow affectionRelate to your audience

Watch your language: The words and phrases you use on your website will either help you get more sales or push your visitors away.

 


Via CYDigital
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CYDigital's curator insight, August 6, 2013 7:26 AM

Copy and tape to the wall. In short: don't be stiff. Simple, graphic, easy, benefits. And as always: TEST!


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3 Instagram Apps to Make Visual Content Stand Out

3 Instagram Apps to Make Visual Content Stand Out | Advertising | Scoop.it

Instagram puts it simply:  Capture and share the world’s moments.  There are many tools out there that help you to capture great images on your smartphone and edit them ready for Instagram.

 

This post features 3 Instagram Apps that can help you to feature those “moments” and create visual content that stands out on Instagram....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 7, 2014 1:31 AM

Thinking about using Instagram? These 3 Instagram Apps will help to make your visual content get noticed.

Luis Cano's curator insight, August 9, 2014 1:19 PM

Usando Instagram para mejor contenido visual ...

Jeff Domansky's curator insight, August 16, 2014 9:12 PM

Useful apps to help you get better Instagram results.

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The Complete Beginners Guide to Using Canva

Wondering where to get started with your designs? We've created a simple guide to using Canva that will help you get started creating your own amazingly simple…

Via Stefano Principato
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The Ten (and a half) Commandments of Visual Thinking

The Ten (and a half) Commandments of Visual Thinking | Advertising | Scoop.it

As businesspeople, becoming comfortable with our visual abilities again – improving our ability tolook at complex information, see important patterns emerge, imagine new possibilities, and clearly show those discoveries to others – is about to become our most valuable skill.


Via Stefano Principato
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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Advertising | Scoop.it
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business. Every brand has a story to tell and at the pulse of this story rests the voice o…

Via Stefano Principato
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Jakarta Web Developer's curator insight, August 8, 2014 6:15 PM

35 Content Marketing Tools To Promote Your Brand

Jakarta Web Developer's curator insight, August 8, 2014 6:16 PM

35 Content Marketing Tools To Promote Your Brand

BillieJo AndRoger Elder's curator insight, August 9, 2014 2:38 PM

Great layout... love this..

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19 Visual Social Media Secrets from the Pros

Is your brand telling visual stories? Are you empowering your fans to create and share visual content for you? Brands who create and curate visual content ar…

Via Stefano Principato
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Socially-M's curator insight, August 13, 2014 4:47 AM

Is your brand telling visual stories? Are you empowering your fans to create and share visual content for you?