Compelling Selling
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Compelling Selling
Advertising, design, social media, anything that's interesting that's related to selling.
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Bundaberg Rum points out that you’re better off than a catfish.

“A catfish has roughly 18x more taste buds than you do. Yet you're the one sipping red gum filtered Bundaberg Red.” Agency: Leo Burnett, Sydney. Director: Psyop. Via: Creative Review.

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Hats off to the cat trainer.

Hats off to the cat trainer. | Compelling Selling | Scoop.it

This smells a little like spec, but I like it anyway. Click to see the versions with the dog and the bunny. Agency: Grey, Singapore.

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London’s The Sun Newspaper says get involved

“Cutting through the claptrap & political spin, taking out the rubbish, putting common sense in.” Agency: Grey, London. Director: Keith Schofield. Via: Creativity Online.

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You know how you turn pages on a tablet?

Exactly. That’s why this is such a cool idea. Agency: Almap BBDO, Brazil. Via: creativecriminals.

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It's hard to refute a convincing demo

“This buzz kill is brought to you by...” This restroom mirror shows a delayed reflection to demonstrate how alcohol reduces reaction time. By OgilvyOne, Brasil for Allianz. Via designtaxi.

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“Surf as fast as you think”

Agency: Publicis Conseil, France. Director: Méga Force. Via: Best Ads On TV. Original French version here: 

http://www.youtube.com/watch?v=ctkAdpSSLkI

 

Fellow Scoop-er Morgaine Matthews (http://www.scoop.it/t/inspirational-thingy-ma-bobs) says, "Nice idea but there is one problem. This man doesn't exist."

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I bet this was a fun shoot.

New campaign from Liberty Mutual Insurance. Announcer: Paul Giamatti. Music: "Human," by The Human League. Agency: Hill Holliday, Boston.

 

A :30 with some different vignettes, a different music track, and some really nice copy: http://www.youtube.com/watch?v=BCJSbB459g4

 

Adfreak's article here: http://www.adweek.com/adfreak/humans-are-their-own-worst-enemy-new-liberty-mutual-campaign-142278

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I notice that thing in your teeth more than I notice...

I notice that thing in your teeth more than I notice... | Compelling Selling | Scoop.it

...the woman's extra hand. For Colgate Total Dental Floss. Agency: Y&R, Sao Paulo. Via: AdsOfTheWorld.

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Football team removes trademark red stripes from jerseys to encourage blood donations.

Football team removes trademark red stripes from jerseys to encourage blood donations. | Compelling Selling | Scoop.it

From ContagiousMagazine.com: “One of Brazil's oldest football clubs, Vitoria, based in Salvador Bahia, has launched a campaign removing the red stripes from their official jersey design in order to highlight the country's need for blood donors. The red stripes have been replaced with bands of white, which will gradually return to their original colour, stripe by stripe, after each game as fans donate more blood. ... It's heartening to see the celebrity influence of footballers being used for a more worthy cause than endorsing sportswear.”

 

Agency: Leo Burnett Tailor Made for Health Secretary of Bahia.

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A curious anomaly: an Axe commercial that's not misogynistic.

Well, there are those cheerleaders and "comic book vixens" at the beginning. It's like they can't help it. But, after that, it's poetic and insightful. But does this mean that Kiefer Sutherland should have used Axe in high school? Or that he uses it now instead of expensive cologne? Agency: BBH New York. Director: Ringan Ledwidge. Via Adrants. Their story here: http://www.adrants.com/2012/07/susan-glenn-revealed-and-kiefer.php

 

Back to their old ways a month later. Also from BBH New York: http://www.youtube.com/watch?v=NvX71ZbTk-E&feature=plcp

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Velcro bus poster promotes Coke’s easier-to-grip bottle.

Works best in winter. Agency: Marcel, Paris. Via HelloYouCreatives.

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Do hipsters deserve to die?

Do hipsters deserve to die? | Compelling Selling | Scoop.it

“Many people believe that if you have lung cancer, you did something to deserve it..." Agency: Laughlin Constable, Chicago. Via: IBelieveInAdv.

 

More here: http://www.nytimes.com/2012/07/09/business/media/cancer-campaign-tries-using-shock-to-change-attitudes-campaign-spotlight.html?pagewanted=all

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“Where is this commercial going?”

That’s a good thing to have going through viewers’ heads as they watch a spot. You just better deliver at the end. This spot does. Agency: Black River FC, Johannesburg. Director: Anton Visser. Via: BestAdsOnTV.
Another in the campaign: http://www.youtube.com/watch?v=wCzlReYjWG4&feature=relmfu

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Acer says, JACK BAUER WOULD NEVER EVER USE A STOCK PHOTO FOR HIS CUPCAKE COMPANY LOGO!

Agency: Mother, London. Director: Ivan Zacharias. Via: FastCoCreate. More here:

http://www.fastcocreate.com/1681477/kiefer-sutherlands-acer-inspired-cupcakes-are-pretty-badass-cupcakes

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More movies means more...

Agency: TBWA Paris. Director: Emma Luchini. Via: The Inspiration Room.

 

Nice companion print campaign here: http://theinspirationroom.com/daily/2012/ugc-emotions/

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The Real Deal

CGI man in CGI city finds real car. Or one that's just animated better than everything else. It's a fun ride regardless. Launch ad for Toyota GT86 by Saatchi & Saatchi, London. Director: Adam Berg. FX: Digital Domain. Music: Edith Piaf.

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Ultimat Vodka uses unique media vehicle to reach busy professionals

PSFK says, "To re-introduce the concept of ‘Summer Fridays’ to today’s dedicated workforce, ad agency Amalgamated employed a unique strategy. ... professional window washers in New York and Chicago ... scale the windows of high rises, dressed in business suits. Instead of squeegees, they held up a series of signs" with Ultimat Vodka's message. Full story here: http://www.psfk.com/2012/08/window-washer-advertisements.html

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“British Optician’s Ad Ruthlessly Mocks Korean Flag Screw-Up At Olympics”

“British Optician’s Ad Ruthlessly Mocks Korean Flag Screw-Up At Olympics” | Compelling Selling | Scoop.it

Via @copyranter: “This full-page ad is running today in most of England's major papers.”

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Beckham pops up at Adidas photobooth

Adverve says: “David Beckham makes a surprise appearance in an Adidas photo booth at the London Olympics, and hundreds of thousands of views later, Adidas has a hit. Simple, fun, shared.”

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Meet the Superhumans

Spot for England's Channel 4 for promoting their coverage of the Paralympics, by their in-house agency. Via FastCoCreate. Their story here: http://www.fastcocreate.com/1681237/meet-the-superhumans-in-this-ass-kicking-paralympics-spot

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Smart Car turns Facebook photo gallery into flipbook cartoon.

Smart Car turns Facebook photo gallery into flipbook cartoon. | Compelling Selling | Scoop.it

Oh sure, they could just do a YouTube video, but where's the fun in that? Click the picture for the story in Adweek. Click here to see the animation in Facebook: https://www.facebook.com/media/set/?set=a.10151583923132788.494585.118815077787&type=1

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Convincingly skeevy.

Convincingly skeevy. | Compelling Selling | Scoop.it

These ads for a Purell-like product in Brazil will make obsessive compulsives out of us all. Click to see hi-res. Agency: Y&R, Sao Paulo. Via: IBelieveInAdv.

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