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U.S. companies spent $5.1 billion in social media advertising in 2013, but ... - The Week Magazine

U.S. companies spent $5.1 billion in social media advertising in 2013, but ... - The Week Magazine | Advertising and Marketing | Scoop.it
Wall Street Journal U.S. companies spent $5.1 billion in social media advertising in 2013, but ... The Week Magazine U.S. companies spent $5.1 billion on social media advertising in 2013.
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Using Game Theory (And Gamification) As A Content Marketing Tactic - CoSchedule

Using Game Theory (And Gamification) As A Content Marketing Tactic - CoSchedule | Advertising and Marketing | Scoop.it
Digest... Game theory is the study of interdependent rational choice, not independent. More simply put, it is people making strategic decisions based on how they think someone in the group will respond to their decision. Game theory is about choices and outcomes, and can be illustrated in two ways. Think about approaching your content marketing with a bit of game theory. If the game is between you and others creating similar content, you attempt to understand the moves of your competitors and make decisions based on what you think they will do. You want to minimize your own losses. You think several moves ahead. You could apply game theory to your next content planning meeting. You could debate a long time on whether idea A is better than idea B, which is usually futile; both likely have merit, they are merely different decisions that will lead down a different path. The question isn’t which idea is best, but rather which path is the best. Turning the debate into whether idea A or idea B is the better path in the game can be more effective and lest caustic to those whose ideas are rejected. How can you use gamification with your content marketing? The possibilities are wide open, but here are a few ideas to get the wheels turning: -- > Create achievement levels. Create an online course, and track their progress through levels all the way up to “graduation.” -- > Introduce scoring. Reward those who comment the most on your blog (or share your content the most on social media). -- > Suggest skill level. For membership sites, allow them to unlock new content and features as they consume your content. The more they read and share, the more is made available to them. -- > Create a game in your content. Whether you write a blog post where you let people choose the ending If you have gamification in place, game theory may more easily come into play for your audience. There is clear competition. They are competing against the others, and are making decisions to come out ahead. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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[Inbound Marketing Myths] My Website Doesn't Need a Blog or Social

[Inbound Marketing Myths] My Website Doesn't Need a Blog or Social | Advertising and Marketing | Scoop.it
Let’s lay this myth to rest right here- every website needs social media and a blog regardless of audience or industry. Here are the top 5 myths I hear. (Let’s lay this myth to rest.
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Gallup poll concludes: Social media has little influence on most shopper decisions

Gallup poll concludes: Social media has little influence on most shopper decisions | Advertising and Marketing | Scoop.it
After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity in their social-media strategies. They are tracking mentions of their brand, then using the information to help the business.
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Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets

Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets | Advertising and Marketing | Scoop.it
The online video ad market is growing faster than search, desktop display, and TV advertising.
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What Writers Can Learn from Successful Business Leaders About Marketing ... - Huffington Post

What Writers Can Learn from Successful Business Leaders About Marketing ... - Huffington Post | Advertising and Marketing | Scoop.it
What Writers Can Learn from Successful Business Leaders About Marketing ... Huffington Post Many writers I know including myself are somewhat introverted and shun the idea of marketing at the expense of losing precious writing time.
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Newspaper advertising revenue falls below £1bn

Newspaper advertising revenue falls below £1bn | Advertising and Marketing | Scoop.it
UK national newspaper advertising revenue is looking to fall below £1bn for the first time this year, according to a forecast from WPP’s media buying arm, (RT @plugandplayuk: Newspaper advertising revenue falls below £1bn #WorldCup
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Top Cannes Lion advertising award goes to London-based adam&eveDDB - The Guardian

Top Cannes Lion advertising award goes to London-based adam&eveDDB - The Guardian | Advertising and Marketing | Scoop.it
The Guardian
Top Cannes Lion advertising award goes to London-based adam&eveDDB
The Guardian
[The ad] flies in the face of of convention around holiday advertising. It was remarkably bold and we wanted to recognise that.
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How Marketers Can Learn to Speak “IT” - Marketo

How Marketers Can Learn to Speak “IT” - Marketo | Advertising and Marketing | Scoop.it
Digest... Here are four easy steps to get IT on your side. -- > Explain objectives. Tell IT what you’re trying to accomplish to help them understand application requirements. IT will map your objectives to theirs and create a two-way checklist. During the selection process IT will send that checklist in the form of a “Request for Information or Proposal” to your preferred vendors. -- > Handling objections. Understand why IT is pushing back. Usually it’s an integration or security concern. Sometimes the objective can be handled with a workaround. But other times, the solution is just a horrible fit and you need to find an alternative. -- > Bribery. When everything goes right, IT goes unnoticed. When something goes wrong, IT gets the blame. Go thank them with a beer for creating solutions that DO make your lives easier, and maybe next time they’ll be much more inclined to help you look for that next solution. -- > Speak their language. When IT is evaluating new technology, they want to first understand how it aligns with their existing architecture in place. Ensure that your technology provider is able to answer questions in a clear, succinct, and proactive manner. This will go a long way to getting IT’s buy-in on and support with new technologies. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Executive's Desk: Web presence begins with marketing plan - Albuquerque Journal

Executive's Desk: Web presence begins with marketing plan - Albuquerque Journal | Advertising and Marketing | Scoop.it
Executive's Desk: Web presence begins with marketing plan Albuquerque Journal While laying the groundwork for an online debut, the business owner should consider how a website furthers the overall marketing strategy and how much of a website...
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When Advertising on Facebook Can Be a Waste of Money - New York Times (blog)

When Advertising on Facebook Can Be a Waste of Money - New York Times (blog) | Advertising and Marketing | Scoop.it
When Advertising on Facebook Can Be a Waste of Money New York Times (blog) In January, we published an interview with a social media marketer, Jeff Gibbard, asking him to assess Facebook's revamped ad platform.
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Filelytics: Subliminal Marketing: Sensory Marketing

Filelytics: Subliminal Marketing: Sensory Marketing | Advertising and Marketing | Scoop.it
Check out our blog on Sensory Marketing! http://t.co/G5lumS0KAX #sales #marketing #psychology #aesthetics #bizintel
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The New Science of Marketing - Businessweek

The New Science of Marketing - Businessweek | Advertising and Marketing | Scoop.it
Businessweek The New Science of Marketing Businessweek The avalanche of data – tumbling in from point-of-sale scanners, credit cards, loyalty cards, websites and social media platforms like Facebook (FB) — has transformed marketing.
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Marketing Day: Google Domains Launches, Facebook News Feed Videos ... - Marketing Land

Marketing Day: Google Domains Launches, Facebook News Feed Videos ... - Marketing Land | Advertising and Marketing | Scoop.it
Marketing Land Marketing Day: Google Domains Launches, Facebook News Feed Videos ...
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Compressing time, revolutionising advertising > afaqs! news & features

PubMatic, a pioneer in real-time bidding for online advertising, is betting the advertising industry will soon go wholly digital, and is gearing up to dominate the market.
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