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Rescooped by Matthew Alipour from Advertising & Media
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The 7 Best Social Media Tools for Your Business

The 7 Best Social Media Tools for Your Business | Advertising | Scoop.it
New business owners often avoid managing social media or get sucked into the addictive nature of the medium. Like any part of your growth strategy, it’s important to have tools to help you plan and measure your social media presence. ... Read More

Via Dave Cottrell
Matthew Alipour's insight:

Knowing which social media tool to use is crucial to your business. 

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Dave Cottrell's curator insight, July 12, 2014 2:18 PM

Good thoughts from the blogging community on fiverr.

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Advertising - What psychological tricks do they use?

Dr. Robert Cialdini discusses sales principles - It`s all about changing your social reality. (Excerpt from a psychology documentary about "Social Reality" w...
Matthew Alipour's insight:

Are all advertisements using psychological tricks on us?

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Rescooped by Matthew Alipour from Business: Economics, Marketing, Strategy
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Why B2B Marketers Need to Embrace Native Advertising

Why B2B Marketers Need to Embrace Native Advertising | Advertising | Scoop.it
Advertising - B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing tactics.

Via Pantelis Chiotellis
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Native advertising is just as important to B2B marketers. 

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Rescooped by Matthew Alipour from The MarTech Digest
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How Google Is Killing Native Advertising by @wittlake — B2B Digital Marketing | #TheMarketingAutomationAlert

How Google Is Killing Native Advertising by @wittlake — B2B Digital Marketing | #TheMarketingAutomationAlert | Advertising | Scoop.it

Advanced/ Excerpt...

 

Two months ago, (the author) examined the performance of more than 300 BrandVoice articles on Forbes, one of the most established native publishing platforms for B2B marketers.

 

One of the key reasons (that native is not living up to its promises), however, is the surprising part. Google.

 

The result: marketers are forking over big budgets to be able to publish on media properties like Forbes, but they are getting just a tiny fraction of the traffic to their content that staff journalists are getting.

 

Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content. The difference on a site like Forbes can be thousands of pageviews on each article.

 

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Via CYDigital
Matthew Alipour's insight:

Interesting how Google can be so tricky despite its "dont be evil" motto.

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CYDigital's curator insight, December 12, 2013 8:50 PM

If you needed another reason to seriously examine your use of native advertising, besides the FTC's recent comments, here it is.