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Vente-privee s'attaque aux bons plans des applications mobiles - Be Geek

Vente-privee s'attaque aux bons plans des applications mobiles - Be Geek | advergame | Scoop.it
Be GeekVente-privee s'attaque aux bons plans des applications mobilesBe GeekVente-privee donne rendez-vous aux membres tous les vendredis matin pour découvrir le nouveau bon plan mobile.
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Social Storytelling: How Brands Are Streaming Stories | MSLGROUP ...

Social Storytelling: How Brands Are Streaming Stories | MSLGROUP ... | advergame | Scoop.it

“I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama, US President

 

“Once people make your story their story, you have tapped into ‘faith’.” - Seth Godin, US entrepreneur, author, public speaker 

 

This article is a little long, but it is a gem. It's focus is to highlight the various ways storytelling in marketing/branding has become more complex. And the author Dominic Payling gives us some ways to think about this complexity that helps us untangle storytelling in this area.

 

Truly, storytelling is creating fundamental change in the marketing and branding field. Payling lays this out, and offers us information about new patterns of attention that have emerged with the use of technology and the internet.

 

Payling doesn't offer any specific solutions, but clearer thinking about the evolution of working with stories in marketing/branding and some of the unique characteristcs that are emerging is always welcome.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
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Victoria Morgia Jamolod-Umbo's comment, September 20, 2012 10:10 AM
This is an article which serves as an inspiration to everyone in terms marketing, branding and the use of the internet. It is promoting the power of technology to our everyday lives.
Dr. Karen Dietz's comment, September 20, 2012 12:36 PM
Thank you Victoria! Glad you got so much out of it :)
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Advergaming para prevenir el cáncer

Advergaming para prevenir el cáncer | advergame | Scoop.it
prnoticias, Portal de Comunicación de habla hispana líder del sector de la Comunicación.
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Supériorité des applications de jeux mobiles en termes de performances publicitaires

Supériorité des applications de jeux mobiles en termes de performances publicitaires | advergame | Scoop.it
Adfonic, première plateforme publicitaire mobile basée en Europe, présente les résultats de la première édition de son étude « Global AdMetrics Report ». ...
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Serious game : l'avenir des jeux vidéo en marche ?

Serious game : l'avenir des jeux vidéo en marche ? | advergame | Scoop.it
Serious game : l'avenir des jeux vidéo en marche ? Notre dossier sur un secteur encore peu connu, mais en plein boum aujourd'hui, les "serious game".
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Les jeux décidément très plébiscités par le marketing | L'Atelier: Disruptive innovation

Les jeux décidément très plébiscités par le marketing | L'Atelier: Disruptive innovation | advergame | Scoop.it
Les modules ludiques, présents sur les réseaux sociaux ou les sites d'entreprise, sont de plus en plus utilisés par des marketeurs qui y voient pour beaucoup un moyen d'élargir leur base clients. ...

Via Yasmine Kasbi
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How to Weave a Story that Instantly Captivates Your Audience

How to Weave a Story that Instantly Captivates Your Audience | advergame | Scoop.it
Most writers neglect the power of a story to captivate their audience immediately ...

 

This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story.


So true! And I love the example he uses to demonstrate this tip.

 

Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.

 

Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
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Test : L'Oréal Men Expert

Test : L'Oréal Men Expert | advergame | Scoop.it
L'Oréal propose maintenant depuis plusieurs mois des séries de mini-jeux avec des cadeaux à la clé pour promouvoir sa gamme de produits Men Expert.
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Publicité sur jeux mobiles: la récompense moins envahissante que la bannière | L'Atelier: Disruptive innovation

Publicité sur jeux mobiles: la récompense moins envahissante que la bannière | L'Atelier: Disruptive innovation | advergame | Scoop.it
Les marques peuvent offrir des récompenses aux joueurs mobiles sur la plate-forme de Kiip. Moins envahissantes pour les joueurs, mais intégrées dans le jeu, ces publicités pourraient s'avérer plus efficaces que les bannières et autres pop-ups.
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Supplay lance son serious game "Planète Supplay" - Fil Info RegionsJob

Supplay lance son serious game "Planète Supplay" - Fil Info RegionsJob | advergame | Scoop.it
Engagé depuis de nombreuses années pour le développement durable, le spécialiste de l'intérim Supplay vient de lancer son serious game Planète Supplay.

Via Yasmine Kasbi
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