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Rescooped by James Russell-vick from Security in Internet of Things
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Nike Channels Apple Using Apps to Hit $36 Billion Target

Nike Channels Apple Using Apps to Hit $36 Billion Target | advertising | Scoop.it
Nike Inc. wants to be to fitness apps what Apple is to digital music and Amazon is to online books.

Via Hyker Security
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Hyker Security's curator insight, May 7, 2014 3:30 AM

Nike continues to be the role model for integrating mobile and mobile marketing in any business. With the wearable gadget market getting crowded, it’s not hard to see why Nike is shifting focus to become the preferred platform for any tracker used by any athlete or anyone else. A real brand buy-in to sell shoes and garment.

Rescooped by James Russell-vick from UX-UI-Wearable-Tech for Enhanced Human
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Nike schedules NikeFuel Forum: New FuelBand coming?

Nike schedules NikeFuel Forum: New FuelBand coming? | advertising | Scoop.it
Nike sends out invitations for an October 15 event in New York to discuss the future of the digital world and physical activity. Read this article by Roger Cheng on CNET News.

Via Olivier Janin
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Scooped by James Russell-vick
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Creative Advertising

The book about creativity techniques What makes an advertisement memorable? This new book unravels the creative processes behind some of the most original an...
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Rescooped by James Russell-vick from Advertising
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How Advertising is an Appropriate Marketing Strategy for every Brand?

How Advertising is an Appropriate Marketing Strategy for every Brand? | advertising | Scoop.it
There are various tools of marketing used by a brand or product owner. Amongst the various tools of marketing, advertising is an important as well as essential tool to bring a boost in the brand...

Via Tdi India
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Hyungjin Shin's curator insight, April 23, 2014 5:24 AM

It is significant to use the right channel for the chosen target audience.

Even if there are lots of advertising, company can fail to attract potential customers.

There has to be thorough research before implementing any forms of advertising tools.

If all these consider at the beginning stage, there would  occur unique impression and competitive advantage among competitors as the article says.

Richard Crosby's curator insight, April 23, 2014 8:00 PM

I decided to scoop this article just on the pure down to basics relevance and importance it has to IMC from an advertising stand point.

 

It points out they way advertising connects to consumers and the way the message can be delivered and received through a advert. This is the essential point to an advert and many advertisements create different and new ways to communicate that message. Whether its to promote a product or increase brand awareness, there is numerous ways to advertise this.

 

The other point they made which is of high relevance to an IMC plan is that advertising can boost a brands business. Obviously the most common effect is product sales, which therefore directly affect the business.

 

So these are just two ways that advertising can be an effective tool for an IMC plan, especially for a business as they can greatly affect that businesses profits and awareness. 

Owen's curator insight, May 15, 2014 12:31 PM

advertising is the common way to release a brand

Rescooped by James Russell-vick from UX-UI-Wearable-Tech for Enhanced Human
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Review of the new Nike FuelBand SE

Review of the new Nike FuelBand SE | advertising | Scoop.it
The successor to the Nike FuelBand fitness accessory, aptly named the FuelBand SE, has become a reality.

Via Olivier Janin
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Olivier Janin's curator insight, October 17, 2013 4:44 AM

Main improvments for this new model : 

 

- Bluetooth 4.0 compatibility, fora persistent and seamless syncing with the iPhone

 

- sleep tracking feature (hold the button 3 sec to kick intothis mode, hit again when you wake up)

 

- LED screen and animations more responsive

 

- available in different hues

Scooped by James Russell-vick
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Standard life advert concept

Advertising student mocking up ideas for a standard life campaign. The clips are not my own.
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