Storytelling, PR & Marketing
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Storytelling, PR & Marketing
Let the world know who you are. Covering both conventional and digital marketing insight and news
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Great Storytelling Connects Employees to Their Work

Great Storytelling Connects Employees to Their Work | Storytelling, PR & Marketing | Scoop.it
Don’t let them see their job as a mindless routine.
ClickTell Consulting's insight:
"People’s feelings about their work are only partly about the work itself. They are equally, if not more so, about how they frame their work. Do they see what they’re doing as a mindless ritual? Do they see it as empty compliance? Or do they see it as sacred duty? If you change the frame you change the feeling. And nothing changes frames faster than a story."
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Storytelling That Moves People

Forget about PowerPoint and statistics. To involve people at the deepest level, you need stories. Hollywood’s top writing consultant reveals the secrets of telling them.
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The Future of Public Relations: Trends, Skills, PR vs. Marketing

The Future of Public Relations: Trends, Skills, PR vs. Marketing | Storytelling, PR & Marketing | Scoop.it
Public relations professionals say digital storytelling and social listening are the top trends that will impact PR's future. They cite strategic planning and writing as top skills for growth.
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Ad Blocking Battle Drives Disruptive Innovation

Ad Blocking Battle Drives Disruptive Innovation | Storytelling, PR & Marketing | Scoop.it
It’s clear the extortion-based ad blocking business models lower publisher profits, thus potentially impacting the quality of their offerings. The approach may also raise prices for consumers, as phone carriers may now be able to charge us all for an ad-free experience.
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2017 Edelman TRUST BAROMETER

2017 Edelman TRUST BAROMETER | Storytelling, PR & Marketing | Scoop.it
The 2017 Edelman Trust Barometer reveals trust is in crisis around the world. The general population’s trust in the four institutions all declined broadly.
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Emotional Ads Work Best

Emotional Ads Work Best | Storytelling, PR & Marketing | Scoop.it
The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when [...]
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Color Psychology In Marketing | Branding Strategy Insider

Color Psychology In Marketing | Branding Strategy Insider | Storytelling, PR & Marketing | Scoop.it
You'd be wise to consider color psychology when designing your marketing materials. Colors not only enhance the appearance of the item -- they also influence our behavior.
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What Motivates Customers to Make Recommendations on Social Media? [Infographic]

What Motivates Customers to Make Recommendations on Social Media? [Infographic] | Storytelling, PR & Marketing | Scoop.it
Customer Behavior - Get the scoop on what drives your customers to make recommendations on their social media networks, and find out how to tailor your marketing to encourage them.
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Addressing Brand Underperformance

Addressing Brand Underperformance | Storytelling, PR & Marketing | Scoop.it
Often when executives look to address underperformance on the inside of a brand or business, the temptation is to treat the brand or business as one entity, and to assume that the problems are spread evenly. That’s usually not the case.
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12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

12 Secrets of the Human Brain to Use in Your Marketing [Infographic] | Storytelling, PR & Marketing | Scoop.it
Customer Behavior - Knowing how the human mind processes information and images can help you become a more engaging and effective marketer.
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How to Write an Irresistible Headline | Convince and Convert: Social Media Strategy and Content Marketing Strategy

When it comes to getting your content shared, your headline is key. These stats on successful headlines can help you get your content seen.
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How to Create a Benchmark to Measure Content Marketing ROI

How to Create a Benchmark to Measure Content Marketing ROI | Storytelling, PR & Marketing | Scoop.it
How do you measure the ROI of content marketing? First, you need to create a benchmark. Here's how.
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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | Storytelling, PR & Marketing | Scoop.it
It might seem old-fashioned. But that’s what makes it so effective.
ClickTell Consulting's insight:
"In one experiment after participants watched an emotionally charged movie about a father and son, the study participants were asked to donate money to a stranger. With both oxytocin and cortisol in play, those who had the higher amounts of oxytocin were much more likely to give money to someone they’d never met."
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Rise of reviews: 75% of UK shoppers trust other customers over retail staff | Netimperative - latest digital marketing news

Rise of reviews: 75% of UK shoppers trust other customers over retail staff | Netimperative - latest digital marketing news | Storytelling, PR & Marketing | Scoop.it
Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand. A recent survey conducted by iAdvize has found that three quarters (75%) of customers trust their peers’ ... [Read more...]
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Nokia 3310 mobile phone resurrected at MWC 2017 - BBC News

Nokia 3310 mobile phone resurrected at MWC 2017 - BBC News | Storytelling, PR & Marketing | Scoop.it
An iconic Nokia phone is revamped with added battery life and new features alongside several Nokia-branded Android models.
ClickTell Consulting's insight:
The Rebirth of a Brand: Nokia 3310 – Excellent use of nostalgia as a creative marketing tool.
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Programmatic advertising is under review

Programmatic advertising is under review | Storytelling, PR & Marketing | Scoop.it
This story was delivered to B
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Academy bosses set aside £900,000 for PR experts

Academy bosses set aside £900,000 for PR experts | Storytelling, PR & Marketing | Scoop.it
A charity that sponsors a group of academy schools is seeking to hire a public relations agency for up to £900,000 for reputation management services. Ormiston Academies Trust (OAT), whic
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2017 Adblock Report

PageFair is pleased to release our 2017 adblock report. The state of the blocked web presents a combined picture of desktop and mobile adblock usag
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Uber's New Identity Exposes Brand Weakness | Branding Strategy Insider

Uber's New Identity Exposes Brand Weakness | Branding Strategy Insider | Storytelling, PR & Marketing | Scoop.it
Playing around with logos is not brand management. Uber’s new logo has distracted its CEO, generated a mountain of negative PR and highlighted the company’s apparent lack of strategic focus.
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How Brand Perceptions Are Formed In The Mind

How Brand Perceptions Are Formed In The Mind | Storytelling, PR & Marketing | Scoop.it
A strong brand gets the prefrontal cortex on your side.
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Deloitte Digital Study: Digitally-Influenced Sales in Retail Brick-and-Mortar Stores to Reach $2.2 Trillion by Year-end

Deloitte Digital Study: Digitally-Influenced Sales in Retail Brick-and-Mortar Stores to Reach $2.2 Trillion by Year-end | Storytelling, PR & Marketing | Scoop.it
NEW YORK, May 13, 2015 /PRNewswire/ -- Digital interactions are expected to influence 64 cents of every dollar...
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Marketing Technology Is Big (Really Big) Business

Marketing Technology Is Big (Really Big) Business | Storytelling, PR & Marketing | Scoop.it
Spending on marketing technology is on the rise – to the tune of $120 billion over the next decade, according to a Silicon Valley venture capital firm.
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The Mistake Companies Make When Marketing to Different Cultures

The Mistake Companies Make When Marketing to Different Cultures | Storytelling, PR & Marketing | Scoop.it
Demographics don’t tell you who’s buying.
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How to create InMail Campaigns that actually work - Social Garden

How to create InMail Campaigns that actually work - Social Garden | Storytelling, PR & Marketing | Scoop.it
LinkedIn as a platform allows you to target specific professionals in a field. Here are some InMail campaigns that actually work, and will help you to reach your
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