Advanced Adwords Marketing
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Google's Matt Cutts: No More PageRank Updates This Year

Google's Matt Cutts: No More PageRank Updates This Year | Advanced Adwords Marketing | Scoop.it
Google’s head of search spam, Matt Cutts, said on Twitter yesterday that Google won’t be pushing out a new Google Toolbar PageRank update this year. Niels Bosch asked on Twitter if we should expect an update to PageRank before 2014.
Peter Hatherley's insight:

Good News. The old metrics toolbars are dying like flies. Long live rich thematic content!

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Google AdWords Conversion Window Customization Between 7 & 90 Days - Search Engine Roundtable

Google AdWords Conversion Window Customization Between 7 & 90 Days - Search Engine Roundtable | Advanced Adwords Marketing | Scoop.it
Search Engine Roundtable Google AdWords Conversion Window Customization Between 7 & 90 Days Search Engine Roundtable Conversions Google announced you can now customize the conversion window length from a flat 30 day period, now to a period anywhere...
Peter Hatherley's insight:

Check this out. The customisation window for Google Adwords conversions has become far more flexible. Haven't seen this info elsewhere. Good Post.

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Top Facebook Marketing Developers' Advice - Business Insider

Top Facebook Marketing Developers' Advice - Business Insider | Advanced Adwords Marketing | Scoop.it
There are only 14 Facebook Strategic Preferred Marketing Developers (SPMDs) in existence. They hold some of the keys to Facebook marketing.
Peter Hatherley's insight:

Very interesting aspect of Facebook SPMD's. Get the FREE report and gain insights that cost thousands to find out any other way

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Inside AdWords: Measure & Optimize for Offline Sales with AdWords ...

Inside AdWords: Measure & Optimize for Offline Sales with AdWords ... | Advanced Adwords Marketing | Scoop.it
Potential buyers have increasingly turned to the web as the first step in their purchase decisions. So for years, digital marketers in insurance, auto sales, and other high consideration industries have been using AdWords to ...
Peter Hatherley's insight:

Now you can track offline sales far more efficiently in Adwords

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AdWords Sitelink Extensions: Find Your Optimum CPC Bid

AdWords Sitelink Extensions: Find Your Optimum CPC Bid | Advanced Adwords Marketing | Scoop.it
How to find your optimum Google AdWords CPC bid when sitelink ad extensions change your conversion rate. 4 different scenarios with recommendations.
Peter Hatherley's insight:

Increase your conversions with sitelinks. Especially valuable the top three Adwords positions

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