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21 Digital Marketing Trends & Predictions for 2015

21 Digital Marketing Trends & Predictions for 2015 | Adtech | Scoop.it
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for
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Ad Networks vs. SSPs: Who Will Win the Ad Tech War?

Ad Networks vs. SSPs: Who Will Win the Ad Tech War? | Adtech | Scoop.it
ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad [...]
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Can Acxiom-LiveRamp Successfully Position Itself As The Switzerland Of Data?

Can Acxiom-LiveRamp Successfully Position Itself As The Switzerland Of Data? | Adtech | Scoop.it
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AdRoll Raises $70M Led By Foundation As Ad Tech And Retargeting Hit The Big Time | TechCrunch

AdRoll Raises $70M Led By Foundation As Ad Tech And Retargeting Hit The Big Time | TechCrunch | Adtech | Scoop.it
AdRoll, a pioneer of online advertising retargeting (the technology that pushes you ads for products that you have viewed online previously), is today..
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TraderTalk TV: StrikeAd CTO Mike Dewhirst Gives A Deep Dive Into Mobile Retargeting And Data-Driven Buying

TraderTalk TV: StrikeAd CTO Mike Dewhirst Gives A Deep Dive Into Mobile Retargeting And Data-Driven Buying | Adtech | Scoop.it
Tracking Data-Driven Advertising And Marketing Technology
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Kiip, a new model. Real rewards for virtual achievements

Kiip, a new model. Real rewards for virtual achievements | Adtech | Scoop.it
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Mobile Advertising Is Flawed | CSRA, Inc.

Mobile Advertising Is Flawed | CSRA, Inc. | Adtech | Scoop.it
Mobile advertising is flawed; it interrupts users' workstreams; brand stewards can do mobile ads right by treating them as software
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The three Cs of customer satisfaction: Consistency, consistency, consistency

The three Cs of customer satisfaction: Consistency, consistency, consistency | Adtech | Scoop.it
“Sustaining an audience is hard,” Bruce Springsteen once said. “It demands a consistency of thought, of purpose, and of action over a long period of time.” He was talking about his route to music star
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DG’s Sale of TV Business Spawns Launch of New Online Ad Tech Company: Sizmek

DG’s Sale of TV Business Spawns Launch of New Online Ad Tech Company: Sizmek | Adtech | Scoop.it
NEW YORK, February 7, 2014 (ADOTAS)  – Signaling the close of the sale of its TV distribution assets to Extreme [...]
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IAB Head: 'The Digital Advertising Industry Must Stop Having Unprotected Sex'

IAB Head: 'The Digital Advertising Industry Must Stop Having Unprotected Sex' | Adtech | Scoop.it
Interactive Advertising Bureau president and CEO Randall Rothenberg makes a call for the industry to monitor its supply chain more closely.
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Now Profitable, AppNexus Scores $1.2 Billion Valuation For New York Ad Tech Scene

Now Profitable, AppNexus Scores $1.2 Billion Valuation For New York Ad Tech Scene | Adtech | Scoop.it
The New York ad tech community has a billion-dollar company at last, and it's Brian O'Kelley's AppNexus after all. Weeks after rumors linked Chinese e-commerce company Alibaba to an investments, AppNexus has announced a new late-stage funding round that values the company at $1.2 billion, nearly doubling the valuation of the [...]
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What’s Next for Private Exchanges?

What’s Next for Private Exchanges? | Adtech | Scoop.it
ADOTAS – Over the past couple of years, we have seen an eruption of discussion surrounding private exchanges. Many big [...]
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R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014

R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014 | Adtech | Scoop.it
ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all ...
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Marketers struggle to meet in-app advertising opportunity: Forrester - Mobile Marketer - Research

Marketers struggle to meet in-app advertising opportunity: Forrester - Mobile Marketer - Research | Adtech | Scoop.it
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The Future of Advertising: How 3 Dimensions Boost and Flatten It - Business 2 Community

The Future of Advertising: How 3 Dimensions Boost and Flatten It - Business 2 Community | Adtech | Scoop.it
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The three Cs of customer satisfaction: Consistency, consistency, consistency | McKinsey & Company

The three Cs of customer satisfaction: Consistency, consistency, consistency | McKinsey & Company | Adtech | Scoop.it
It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention. A McKinsey & Company article.
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Why the Best Advertising Opportunities Are Now Off Facebook

Why the Best Advertising Opportunities Are Now Off Facebook | Adtech | Scoop.it
ADOTAS – As advertisers flock to Facebook, the cost of ad space is skyrocketing. No doubt, brands have gained from [...]
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SOCIAL BIG DATA: What We Look Like To Each Of The Social Networks And Their Advertisers

SOCIAL BIG DATA: What We Look Like To Each Of The Social Networks And Their Advertisers | Adtech | Scoop.it
The market for social big data is exploding. Each social network uses a different data lens.
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