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Advertising and Marketing - The A-Z Guide

Advertising and Marketing - The A-Z Guide | From The Blog | Scoop.it
Do you need some assistance getting your head around the abundance of marketing and advertising terms that keep popping up all the time? From your banner ads to frequency capping to SEO, we explain everything there is to know about the world of marketing and advertising (well, every important thing there is to know). Get to grips with our non-exhaustive A-Z guide.
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A great guide for anyone struggling with the lingo as they start up in online marketing and advertising!

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Online Video Boosting Publisher Revenue

Online Video Boosting Publisher Revenue | From The Blog | Scoop.it
Online video is increasing publisher revenue with the help of mobile. See how you as a mobile publisher can increase ROI with mobile video.
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Why Every Marketer Should Think Mobile First

Why Every Marketer Should Think Mobile First | From The Blog | Scoop.it
When you make an update to your website do you still think about how it appears on desktop before you consider how it will function on mobile? If this sounds like you, then read on to find out why you should think of mobile first and to pick up some pointers for creating first-class mobile user experiences.
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Mobile devices are showing the largest increases in traffic year by year - thinking mobile now means keeping with the curve.

 

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9 Ways to Monetise Your Mobile Website

9 Ways to Monetise Your Mobile Website | From The Blog | Scoop.it
You’ve developed a successful mobile website which receives a significant amount of traffic on a daily basis and you’ve focused your proposition so that you own your niche on the world wide web. But where do you go from here? How can you monetise your mobile web traffic without spoiling the user experience?
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A walkthrough of the types of advertising AdSpruce has to offer.

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6 Reasons Why Brands Need to Grasp Mobile Advertising

6 Reasons Why Brands Need to Grasp Mobile Advertising | From The Blog | Scoop.it
Mobile advertising is here to stay and is constantly growing. Here are 6 reasons from AdSpruce of why you should embrace the mobile advertising trend...
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Is Mobile The New "First" Screen?

Is Mobile The New "First" Screen? | From The Blog | Scoop.it

A UK based research study conducted by Weve has ranked the mobile phone as the most important and first screen of choice for adults between 18 to 34 years old.

 

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Interesting statistics showing the impact of movile devices on consumers. Publishers and advertisers with content aimed at younger audiences need to take note!

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10 Types Of Mobile Advertising You Need To Be Aware Of

10 Types Of Mobile Advertising You Need To Be Aware Of | From The Blog | Scoop.it
Mobile advertising has begun to move away from annoying and intrusive forms of advertising such as pop-ups and banners and is now heading towards the likes of more engaging forms of advertising such as video and native advertising. We take a look at 10 of the most popular forms of mobile advertising.
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A good article for people still wary on taking on advertising for their site after the 90s and 00s online ad nightmare.

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