Adoption of Social Collaboration
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Adoption of Social Collaboration
Tools, Techniques, Framework and Technologies
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You are missing real opportunities - linking Social Media to the real world

You are missing real opportunities - linking Social Media to the real world | Adoption of Social Collaboration | Scoop.it
“ Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.”
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Mike Ellsworth's curator insight, March 22, 2015 10:21 PM

A  great list of social sites to connect online and offline.

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What Happens in an Internet Minute?

What Happens in an Internet Minute? | Adoption of Social Collaboration | Scoop.it
Do you know what happens in one minute on the Internet? In just one minute, more than 204 million emails are sent. Amazon rings up about $83,000 in sales. Around 20 million photos are viewed and 3,000 ...

Via Alastair Creelman, stevebatch, Mike Ellsworth
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Helena Capela's curator insight, March 21, 2013 4:40 AM

interesting infographic as a teaching tool to teach relativity or big numbers.

Mike Ellsworth's curator insight, March 21, 2013 3:53 PM

The latest staggering statistics about information and activity on the Internet.

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9 fascinating facts about how the world uses social networks

9 fascinating facts about how the world uses social networks | Adoption of Social Collaboration | Scoop.it
LinkedIn is huge in Iraq, South Koreans really like Tumblr, and Youtube is popular everywhere -- except China, of course

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Mike Ellsworth's curator insight, March 22, 2013 10:39 PM

This is a real good look at world social media usage.

 

Via @LBearon

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Five Ways Social Media Has Forever Changed the Way We Work

Five Ways Social Media Has Forever Changed the Way We Work | Adoption of Social Collaboration | Scoop.it
Organizations seeking to evolve need to not only recognize the changes in technology and behavior but they also need to take a strategic approach to changing how their employees fundamentally work. Technology without strategy won't get you very far.

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Mike Ellsworth's curator insight, March 25, 2013 10:01 PM

This is a very good compendium of the reasons why you need to become a social media enterprise. Not many folks understand how social changes the way business is done, whether you want it to or not. A great read.

 

Via @ProBoh

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4 Ways to Improve Your Online Marketing Funnel

4 Ways to Improve Your Online Marketing Funnel | Adoption of Social Collaboration | Scoop.it

Today’s blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels.

 

nbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.

 

It is important to get the basics right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. A well developed marketing strategy enables you to more effectively drive inbound leads to your website. Here are four tips that can get you started.


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Mike Ellsworth's curator insight, March 24, 2013 4:10 PM

Here's a good article and graphic about how you can transform your marketing funnel with social media.

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10 things you should measure during your enterprise social network adoption (part 1)

It's a bit surprising that so few companies measure the success of their enterprise social network adoption scientifically. One of the main reasons people is...


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Mike Ellsworth's curator insight, March 25, 2013 11:30 AM

I actually haven't seen a lot of discussion on this topic so this two part video series is very welcome.

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5 Digital Media Trends for 2013

5 Digital Media Trends for 2013 | Adoption of Social Collaboration | Scoop.it

Every minute of the day, 571 new websites are created, users email 204M messages and more than 100k tweets are published (source). 


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Mike Ellsworth's curator insight, March 21, 2013 10:55 AM

The trends mentioned in this article should all experience growth this year. Which ones do you think will explode?

 

Trend #1:  Mobile Continues Rapid Growth 

Trend #2: Traditional Advertising Becoming Less Effective 

Trend #3: Using Data/Analytics Platforms to Improve Marketing Efforts 

Trend #4:  Multi-Touch Marketing and Measurement 

Trend #5: Realtime/Agile Implementation 


My money is on #5.

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Facebook Version of Twitter Hashtags May Help Graph Search | Digital - Advertising Age

Facebook Version of Twitter Hashtags May Help Graph Search | Digital - Advertising Age | Adoption of Social Collaboration | Scoop.it
facebook is planning to adopt a major twitter feature, the hashtag, a move that could put the two companies more directly in competition for ad dollars.

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Mike Ellsworth's curator insight, March 21, 2013 3:56 PM

I'm not sure I'm so breathlessly anticipating hashtags for Facebook. In my experience, hashtagging a regular word does little to improve its findability. Creating a novel hashtag, however, only works #IfEveryoneKnowsWhatItIs

 

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Enhancing Your Twitter Strategy: 5 Hashtag Mistakes to Learn From

Enhancing Your Twitter Strategy: 5 Hashtag Mistakes to Learn From | Adoption of Social Collaboration | Scoop.it

Oh, the wonderful world of Twitter, where you have 140 characters to prove your worth. Fortunately, there are hashtags that can add depth to your twitter strategy, or horribly take away from your cause. Use with caution. Hashtags can make or break you.


Via Mau, Mike Ellsworth
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Khaled El Ahmad's comment, March 25, 2013 12:20 AM
Thanks Mike, mine would be using too many hashtags sometimes :-)
Mike Ellsworth's comment, March 25, 2013 12:23 AM
Khaled, yeah I think that would have to be mine. I wanted to RT someone just this week, but decided not to because just about every word in the tweet was a hashtag.
Mike Ellsworth's comment, March 25, 2013 11:26 AM
Thanks for the reScoop, Benscoop. You got a favorite hashtag fail?
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5 Alternatives to Unfriending Someone on Facebook

5 Alternatives to Unfriending Someone on Facebook | Adoption of Social Collaboration | Scoop.it
It's no secret that people are annoying on Facebook, but unfriending may not be the best option. Here are five alternatives.

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Mike Ellsworth's curator insight, March 24, 2013 4:02 PM

If you feel bad about unfriending someone, you can still prevent their posts from showing up on your News Feed or them seeing your posts. Five options to the dreaded unfriend.

 

Via @msmir

Mike Ellsworth's comment, March 24, 2013 4:20 PM
Thanks for the reScoop, Mau. Which is your favorite alternative? I generally just hide the person's feed myself.
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Top Performing Companies Have Executives Who Collaborate the Most with IT

Top Performing Companies Have Executives Who Collaborate the Most with IT | Adoption of Social Collaboration | Scoop.it
Executive teams who collaborate the most across the board room, and include IT, are four times more likely to be top performers, a Pricewaterhousecoopers report has found.. Topic: Social Business

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