AdLand Chronicles
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AdLand Chronicles
If it applies to AdLand, you'll find it here.
Curated by Kelea Denmark
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YouTube's 20 Most-Shared Ads in March [VIDEOS]

YouTube's 20 Most-Shared Ads in March [VIDEOS] | AdLand Chronicles | Scoop.it
March's list of most-shared YouTube ads is quite diverse. We've got tear-jerkers, special effects, animation, comedy and more!

Via Aslan Patov
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How Smartphone Habits Undermine Leadership - Forbes

How Smartphone Habits Undermine Leadership - Forbes | AdLand Chronicles | Scoop.it
Don't be a distracted leader - turn your attention away from your smartphone!

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Facebook Paints Giant, Useless QR Code on Roof of Headquarters

Facebook Paints Giant, Useless QR Code on Roof of Headquarters | AdLand Chronicles | Scoop.it

According to AdWeek, employees at Facebook have painted a 42-foot wide QR code on the roof of the company's new headquarters in Menlo Park, Calif.

 

When scanned, the code opens a Facebook fan page devoted to the code itself.

 

Not really what else there is to say about this.

 

 


Via Chuck Wilkins
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Tumblr integrates with Facebook Timeline, News Feed and Ticker . . .

Tumblr integrates with Facebook Timeline, News Feed and Ticker . . . | AdLand Chronicles | Scoop.it
Tumblr has friended Facebook.The micro-blogging service now integrates very closesly with the social network: your posts can be automatically shared...

Via Aslan Patov
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Only One-Half of Brands Can Identify Their Most Loyal Customers

Only One-Half of Brands Can Identify Their Most Loyal Customers | AdLand Chronicles | Scoop.it
Customer Relationships - Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how ...

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The Rise of the Employee Brand | Blue Focus Marketing

The Rise of the Employee Brand | Blue Focus Marketing | AdLand Chronicles | Scoop.it
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands.  However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged...

Via Jeannette Baer, Aslan Patov
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Facebook Has 425 Million Mobile Users, But Makes $0 From Them

Facebook Has 425 Million Mobile Users, But Makes $0 From Them | AdLand Chronicles | Scoop.it
Facebook has 425 million mobile users, but doesn't make any money from them.
That's all potential upside.
But it highlights that Facebook's mobile business is not really a business at this point -- it's just a way to keep Facebook users engaged when they're away from their computers. At some point, Facebook will have to figure out how to make money from them. Maybe building a phone would help?

 


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Behind the Scenes: The Google Art Project at the White House

Members of the Google Art project and the Google Street View team recently came to the White House to create a new way for people to tour the White House. Ta...

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Why Marketers Should Invest in Visual Content Creation

Why Marketers Should Invest in Visual Content Creation | AdLand Chronicles | Scoop.it
Learn why visual content is a critical part of your content creation strategy.

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Employees Who Feel Obligated To Stay In Their Jobs Become More Emotionally Exhausted

Employees Who Feel Obligated To Stay In Their Jobs Become More Emotionally Exhausted | AdLand Chronicles | Scoop.it
Love it or leave it - if only it were that simple.

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5 Best Practices for Creating Viral Branded Videos

5 Best Practices for Creating Viral Branded Videos | AdLand Chronicles | Scoop.it
Want to know how to get your brand's campaign to go viral? Here are a few great insights to consider.

Via Mark Reilly, Aslan Patov
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Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks

Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks | AdLand Chronicles | Scoop.it
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story.

Via Val Melamed, Aslan Patov
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YouTube's 20 Most-Shared Ads in March [VIDEOS]

YouTube's 20 Most-Shared Ads in March [VIDEOS] | AdLand Chronicles | Scoop.it
March's list of most-shared YouTube ads is quite diverse. We've got tear-jerkers, special effects, animation, comedy and more!

Via Aslan Patov
more...
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Rescooped by Kelea Denmark from Marketing&Advertising
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Ads Worth Spreading: TED Announces Winners of 2012 Marketing Challenge

Ads Worth Spreading: TED Announces Winners of 2012 Marketing Challenge | AdLand Chronicles | Scoop.it
TED, the non-profit devoted to "Ideas Worth Spreading," announced the winners of its 2011-2012 "Ads Worth Spreading" challenge on Tuesday.

Via Jeannette Baer, Aslan Patov
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