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Top 10 B2B Marketing Mistakes

Top 10 B2B Marketing Mistakes | AdJourney - Marketing & Advertising Journey | Scoop.it
Marketing Strategy - Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementation. But with a watchful eye, practitioners can avoid costly pitfalls. Here is a quick review ...
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AdJourney - Marketing & Advertising Journey
Life is a journey... for us, Advertising is our life.
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3 Ways to Ensure Early Content Marketing Efforts Pay Off

3 Ways to Ensure Early Content Marketing Efforts Pay Off | AdJourney - Marketing & Advertising Journey | Scoop.it
As a strategy, content marketing is anything but quick -- but that doesn't mean you can't see small ROI improvements early on.
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How Marketing Will Change in a Post-Phone World

How Marketing Will Change in a Post-Phone World | AdJourney - Marketing & Advertising Journey | Scoop.it
It will rewire the way we think about marketing, experience design and the world around us.
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Ad agencies are rushing out artificial intelligence services - Digiday

Ad agencies are rushing out artificial intelligence services - Digiday | AdJourney - Marketing & Advertising Journey | Scoop.it
AI definitely helps to engage customers via personalized messages... The more personal, the greater engagement. MDC Media Partners, Huge, Team One, Isobar and GroupM are approaching AI on their own terms...
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Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content

Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content | AdJourney - Marketing & Advertising Journey | Scoop.it
Google wants to help marketers better understand the impact of their advertising and branded content efforts with a new version of its online surveys product called Google Surveys 360.
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Men Choose Differently When They Choose with Other Men

Research on gender and joint decision making.
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Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here's How It Works

Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here's How It Works | AdJourney - Marketing & Advertising Journey | Scoop.it
For $1.19 an hour, you can have more customers than you've ever seen in your life
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Dos Equis is working on crafting the Most Interesting Brand in the World

Dos Equis is working on crafting the Most Interesting Brand in the World | AdJourney - Marketing & Advertising Journey | Scoop.it
Dos Equis’s long-running character was immensely successful during his run – but now the company is contemplating how to move beyond an icon that dominated its advertising identity for a decade
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5 Big Changes Coming to AdWords: Everything You Need to Know

5 Big Changes Coming to AdWords: Everything You Need to Know | AdJourney - Marketing & Advertising Journey | Scoop.it
For a few years now Google has been making big announcements in the spring, and they've usually revolved around mobile - in 2013, there was th
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9 Questions to Ask Before Creating Another Social Media Account

9 Questions to Ask Before Creating Another Social Media Account | AdJourney - Marketing & Advertising Journey | Scoop.it
Figure out if you're ready to create a new social media account by running through this list of helpful questions.
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5 Unconventional Tips to Increase Brand Loyalty Through Social Media

5 Unconventional Tips to Increase Brand Loyalty Through Social Media | AdJourney - Marketing & Advertising Journey | Scoop.it
Great social media strategy is more than just responding quickly to all of your fans.
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How to Really Optimize Your Social Media Ad Campaigns for Mobile Devices

How to Really Optimize Your Social Media Ad Campaigns for Mobile Devices | AdJourney - Marketing & Advertising Journey | Scoop.it
It's time to start putting some real strategy and effort into your mobile social media ads. Learn how to optimize your campaigns inside.
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How to Run Social Media for a Company Everybody Hates - Hootsuite Social Media Management

How to Run Social Media for a Company Everybody Hates - Hootsuite Social Media Management | AdJourney - Marketing & Advertising Journey | Scoop.it
As a social media marketer, running social media for a company that everybody hates is probably one of the most challenging opportunities you’ll face.
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How to Grow a Following and Boost Engagement on Instagram, Explained By 20+ Studies

How to Grow a Following and Boost Engagement on Instagram, Explained By 20+ Studies | AdJourney - Marketing & Advertising Journey | Scoop.it
I read through 20+ Instagram studies and distilled the findings into eight Instagram marketing tips to help you grow your engagement and following.
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5 ways to boost your SEO through content marketing | Articles | Home

5 ways to boost your SEO through content marketing | Articles | Home | AdJourney - Marketing & Advertising Journey | Scoop.it
First things first. Content marketing 101
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Facebook brings ads to Messenger

Facebook brings ads to Messenger | AdJourney - Marketing & Advertising Journey | Scoop.it
Facebook is rolling out ads on its news feed that open in Messenger, letting brands go from mass targeting to one-to-one conversations in a single click.
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How to Use Google Trends to Start and Run a Retail Business – Shopify

How to Use Google Trends to Start and Run a Retail Business – Shopify | AdJourney - Marketing & Advertising Journey | Scoop.it
It’s no secret that Google knows how to find the information you need. The massive search engine is the most popular in the world, receiving more than two trill
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Your Marketing Strategy Will Make Your Startup Go Up in Flames – Startup Grind

Your Marketing Strategy Will Make Your Startup Go Up in Flames – Startup Grind | AdJourney - Marketing & Advertising Journey | Scoop.it
Focusing on marketing rather than sales could kill your startup business.
Oscar Beltran's insight:
Don't get this wrong. At the very early stages, selling to a small group is a very important source of information for future growth. While you sell, you learn from your customers and it'll allow yourself to improve your product/service before going to a larger market. Then, you'll use marketing!
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Since When Did Small Mean Global?

Small businesses are more global than ever. Being small doesn't mean you can't reach markets outside national borders. What does it take?
Oscar Beltran's insight:
It takes great organization discipline, a global way of thinking (insight uncovering) and unparalleled teamwork.
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Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media

Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media | AdJourney - Marketing & Advertising Journey | Scoop.it
Huge news today in the world of M&A in enterprise and social networking services: Microsoft has announced that it is acquiring LinkedIn, the social..
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Instagram Is Now Attracting More Advertising Than Twitter

Instagram Is Now Attracting More Advertising Than Twitter | AdJourney - Marketing & Advertising Journey | Scoop.it
Advertising agencies are for the 1st time using Instagram more frequently than Twitter for ad campaigns, a survey released Thursday showed.
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New Facebook Ad Feature is a Game Changer!

New Facebook Ad Feature is a Game Changer! | AdJourney - Marketing & Advertising Journey | Scoop.it
Starting immediately non-Facebook Users will see ads from the Platform outside the site. This is a game changer! Businesses can now target anyone who visits a website or mobile app within Facebook’…
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Dynamic Retargeting and Instagram, Together at Last

Dynamic Retargeting and Instagram, Together at Last | AdJourney - Marketing & Advertising Journey | Scoop.it
Starting today, Dynamic Products Ads (DPA) are finally available on Instagram.
Oscar Beltran's insight:
Such a great place to get your product seen. You should have a great product picture strategy to get the best results out of it!
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New Google Maps ads will drop branded pins on your search results

New Google Maps ads will drop branded pins on your search results | AdJourney - Marketing & Advertising Journey | Scoop.it
Yes, Google builds plenty of useful and fun products, but don't ever forget -- the company is first and foremost an advertising business.
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