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What Good Memoir Can Teach You About Good Copywriting ...

What Good Memoir Can Teach You About Good Copywriting ... | AdDesign | Scoop.it
After recently finishing writing a memoir, I realized how much copywriting had prepared me for writing narrative nonfiction.
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7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up - QuickSprout | #TheMarketingAutomationAlert

7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up - QuickSprout | #TheMarketingAutomationAlert | AdDesign | Scoop.it

Digest...

 

Here are 7 simple copywriting tweaks that’ll increase your conversion rate:

Customers want benefits, not solutions
People don’t read, they scan: There is nothing wrong with having a lot of text on a page, but make sure it is skimmable.
A picture is worth a thousand words
Simplicity is the ultimate sophistication
Optimize your whole site, not just one page: To ensure that the marketing copy throughout your whole site is aligned, before you start writing your copy, you should first plan out all the pages. Planning ahead of writing will ensure that your message is consistent throughout.
Build a relationship before you sell:

Write in a conversational toneTell storiesBuild trustShow affectionRelate to your audience

Watch your language: The words and phrases you use on your website will either help you get more sales or push your visitors away.

 


Via CYDigital
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CYDigital's curator insight, August 6, 2013 7:26 AM

Copy and tape to the wall. In short: don't be stiff. Simple, graphic, easy, benefits. And as always: TEST!


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Why Your Business Needs A Social Media Presence – Two infographics

Why Your Business Needs A Social Media Presence – Two infographics | AdDesign | Scoop.it
Why Your Business Needs A Business Social Media Presence.

Via Dr. Susan Bainbridge
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Gorka Amian's curator insight, August 17, 2013 12:22 PM

fantastic stats. good for PeopleLinx

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The copywriting infographic

The copywriting infographic | AdDesign | Scoop.it

An infographic summarizing some key copywriting ideas and techniques.

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A Brief History of Social Advertising | Unified | #TheMarketingAutomationAlert

A Brief History of Social Advertising | Unified | #TheMarketingAutomationAlert | AdDesign | Scoop.it
"There have been many exciting moments in the social advertising market, so we've created a timeline infographic that shows major market players, incl

Via CYDigital
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CYDigital's curator insight, August 6, 2013 6:54 AM
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Erica Huynh's curator insight, August 26, 2014 7:57 PM

Wow, have a look at this history timeline of the social advertising! 

Sarah Anthony's curator insight, November 5, 2014 12:47 PM

This article gives insight to how quickly social media advertising has grown in the short time that it has been available to us. This article gives a timeline of the various social media outlets and how they have been growing.

Rescooped by Dipesh Shah from Press Release
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Contentsia Copywriting Service Delivers Compelling Content that Delights the Eye and Amazes Mind

Contentsia Copywriting Service Delivers Compelling Content that Delights the Eye and Amazes Mind | AdDesign | Scoop.it

Content marketing is expanding. Don’t miss out on a chance to keep up. Recently launched copywriting company – Contentsia – is here to join the list of the most successful copywriters of this era and contribute to your business growth.

That’s true I can’t wait till I write about how awesome and reliable my copywriting service is. However, what I would first and foremost like to discuss now is you and your expectations from a copywriter. Follow my list, I need to make sure I haven’t missed anything:

• Being able to understand your business in all its shades and showcase its best features in writing;
• Writing in a way everyone can understand your business or an issue discussed. Even an industry unaware person should be able to grab the point;
• Writing precisely and persuasively to build trust around your business;
• Being able to adapt writing to the style you prefer;
• Provoking readers to become customers.

Now I see that this list may go on and on. But if there are some striking gaps you would like to fill, I may only say you definitely know why you need a copywriter and what you expect from him/her. And that’s a good start – foundation of winning relationship between both parties.

If you have already dealt with ‘so-so’ or even ‘I-would-rather-do-it-myself’ copywriters, then you know what it means to realize you had been promised something different than you found in your inbox. Then give me just a minute or even less to explain the destructive power of poorly written content to those who’ve been lucky enough to avoid them.

Here is what badly written content will be responsible for:
• Ruining your business reputation
• Badly affecting your search engine rankings
• Blending you with the crowd of competitors or even leaving you behind
• Making you distrustful in the eyes of readers

It’s up to you which content is better worth your time and money. If your choice is content tailored to perfection, I can help you. I can implement all my energy, skills and creativity to deliver content that works and generates conversions, builds interest around your business and simply delights the eye.

Hurry up to grab the benefits of a copywriting service I am happy to offer to you as well as its discounted rates on large volumes of writing. Visit http://contentsia.com/ to find out more and get started.

About the Author:

Natalia is a dedicated copywriter who delivers solutions built around quality as a #1 priority. She believes that content is ready to confront readers only if it is meaningful, grammatically correct, 100% original and thoroughly proofread. Due to close cooperation with two website development companies and an unlimited number of successfully completed freelance copywriting projects, Natalia is highly skilled in writing across a multitude of business areas including Software Development, Website Design, Technologies, Online Marketing, Traveling, Sport, Fashion, Home Renovation, Religion, Finance, etc. When delivering professional copywriting service, Natalia adds a list of benefits to it:

• On-time delivery within 2 business days
• Custom approach towards writing
• 100% unique and Copyscape passed content
• Thorough research
• Free content revisions

For Media Contact:
Author Name: Natalia Fesak
Company Name: Contentsia
Address: Ukraine, Lviv rgn.,
Zolochiv 80700,
Lvivska st, 28/1
Phone: +380978550400
http://contentsia.com/


Via Cot Genny
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Looks Matter: Attracting Customers with Infographics

Looks Matter: Attracting Customers with Infographics | AdDesign | Scoop.it

You want to attract the right business matches to drive profitable relationships, and our graphic shares data exploring how branded infographics can help.


Via Aldo Brunello
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Rescooped by Dipesh Shah from Public Relations & Social Marketing Insight
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There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow | AdDesign | Scoop.it

With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold. Stay tuned.

 

We all know that mobile is important. All you have to do is stand in the middle of Times Square and observe the people around you: at least 50 percent of the crowd will be using their mobile device in some capacity at any given moment....

 

We're still in the early days of mobile campaign effectiveness measurement. Without a large body of work proving that mobile ads do in fact work, it's important to be able to tell a cohesive story to help demonstrate the value of mobile advertising while the measurement results begin to trickle in....

 

Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 13, 2013 1:40 PM

This post makes a great case for why mobile matters to marketers. The money will be there if you get ready to go for it strategically.

Rescooped by Dipesh Shah from Public Relations & Social Marketing Insight
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Is it Content Marketing or Clever Advertising?

Is it Content Marketing or Clever Advertising? | AdDesign | Scoop.it

A few weeks back, I sat through a “content marketing” presentation, where the presenter showed a number of case studies and talked about how the brands were leveraging the power of content marketing to grow their businesses.

 

Unfortunately, none of the examples were actually content marketing.CMI’s Chief Strategist Robert Rose calls these so-called examples “clever advertising.” In short, many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media.

 

What content marketing really is...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 10, 2013 3:32 PM

Recommended reading for content marketers... 

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Get the best SEO Copywriting with High Quality Writing

SEO Copywriter Review of a great site to get content for a great price. See http://www.highqualitywriting.com for details on best practice seo writing and se...
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SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic) - ContentVerve.com

SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic) - ContentVerve.com | AdDesign | Scoop.it
Copy is one of the most important aspects of onsite Search Engine Optimization. This infographic gives you10 tips for writing content that ranks in 2013.

Via CYDigital
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CYDigital's curator insight, April 30, 2013 6:43 AM
  • See the article at contentverve.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Klemen Lorber's curator insight, August 7, 2015 7:01 AM
See the article at contentverve.comReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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33 Phenomenal Content Marketing and Copywriting Guides and Tips

33 Phenomenal Content Marketing and Copywriting Guides and Tips | AdDesign | Scoop.it

Learn how to efficiently create a steady stream of new content, optimize it, measure it, and more here in 33 expert content marketing articles and blog posts.

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Michlin Metals, Inc's curator insight, April 27, 2013 2:40 PM

Great Content Marketers and Amazing Content Marketing Info

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8 Ways SEO Should Influence Your Marketing Copywriting

8 Ways SEO Should Influence Your Marketing Copywriting | AdDesign | Scoop.it
How SEO should factor into your marketing copywriting best practices.

 

In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

 

But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. Old school SEOs believed they could magically sprinkle keywords throughout content with the hope that it would result in solid rankings for as many keywords and keyword variations as possible. For instance, they might use “clickthrough rate” on one page, and “click-through-rate” on another page. But by doing this, you’re not only creating inconsistency in your content and confusing your audience, but you're also inconsistently alerting search engines of your expertise (as well as creating duplicate content -- eek!).

 

To help ensure you’re ranking for the right words -- not just any and all words -- it's important to ensure that your content is consistent. And something like an official Internet Written Style Guide can be a big help in addressing consistency issues. This may seem like a lot of work, but it’s important to develop an in-house guide that goes beyond the general rules of branding and content strategy, and hones in on the nuances and terms particular to your specific industry. To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. Download it for free here.

 

So as you're customizing your own in-house written style guide, here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!

 

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Five Ways To Flip Your Copywriting For Higher Conversion Rates

Five Ways To Flip Your Copywriting For Higher Conversion Rates | AdDesign | Scoop.it

When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose.

 

Do I go with statistics or stories? Facts or feelings? Data or discounts? If one of these is good, isn’t a mix of all of them better?

 

Blending Content Types Doesn’t Work

We know we’re blending when we start adding adjectives to our sentences. “Our solution is the most cost-effective, easy-to-use, colorful, highest-intensity, waterproof, process-oriented available on the market.” We know we’re blending when we want to put one more “value proposition” on a webpage, even when we don’t have room. “Hey, let’s use a rotating hero image!” The beauty of it all, though, is that search marketers don’t have to blend. We can use keywords as a guide to help us get started on our copy....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 4, 2013 2:20 PM

Fresh perspective on content and especially the importance of "focus" for your copy.

Rescooped by Dipesh Shah from Big Data & Digital Marketing
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5 Tools for Making Awesome Marketing Infographics

5 Tools for Making Awesome Marketing Infographics | AdDesign | Scoop.it
Have you had infographics on your mind, but no budget to hire a graphic designer?

Via Luca Naso
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Luca Naso's curator insight, August 13, 2013 4:42 AM

Big Data can generate insights, that one needs to communicate.

Infographics are great to deliver a lot of information in a little space, but creating a good infographic requires way more time than what one might think ...

 

Here are some suggestions on how to get started.

Rescooped by Dipesh Shah from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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9 Infographics on Mobile Technology & iPads in Education

9 Infographics on Mobile Technology & iPads in Education | AdDesign | Scoop.it
From elementary school to grad school, technology is changing the way schools teach and students learn. One of the more common technologies leading this change is the Apple iPad.

Via Tom D'Amico (@TDOttawa)
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Yasemin Allsop's comment, July 25, 2013 7:21 AM
Lets ask kids!!!
Rescooped by Dipesh Shah from consumer psychology
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How to bridge the gap between mobile advertising and consumer behaviour

How to bridge the gap between mobile advertising and consumer behaviour | AdDesign | Scoop.it

"...Consumers are now spending over 10% of their media time on mobiles, fast catching up with traditional media like TV. However advertisers are still only allocating 1.6% of their marketing budgets to reach their customers via mobile..."

©


Via Leona Ungerer
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