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10 brilliant examples of billboard advertising

10 brilliant examples of billboard advertising | Ad s for the world | Scoop.it
An innovative billboard design can be very hard to miss and attract attention from miles around. Check out these 10 brilliantly creative examples...
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Rescooped by Maria Paula Mejia from The MarTech Digest
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FREE: The Paid Social Media Advertising Report 2013 - Nielsen

FREE: The Paid Social Media Advertising Report 2013 - Nielsen | Ad s for the world | Scoop.it

Report covers...

 

Marketers are increasing budgets and using social media in conjunction with other advertising channels, but return on investment (ROI) continues to be a question.

Below are some key facts from the report:

• Advertisers increasingly view paid social media advertising as an integrated, cross-platform tactic and run it in conjunction with other online and offline media.

• Paid social media advertising is primarily used to support branding-related efforts. As a result, advertisers “would prefer to use the exact same metrics used in the offline medium, and additional metrics specific to the online medium” to measure the effectiveness of their campaigns. Very few media sellers, however, can actually provide such metrics.

• Metrics such as pins, likes and click-throughs are often used to measure paid social media advertising ROI, though advertisers and agencies think sales generated and brand lift are the most appropriate metrics to use to determine ROI.

• Advertisers are doubtful or unconvinced about the effectiveness of paid social media advertising, indicating that the growth of the medium is being somewhat hampered by a lack of relevant, universally employed metrics.

 


Via CYDigital
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CYDigital's curator insight, February 14, 2013 8:27 AM

Some good data and insight around paid social media advertising. If you're working through how to measure the ROI for paid social media advertising, this is an important guide.


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duncan craig's curator insight, February 18, 2013 5:55 AM

great piece....

Brady Boyd's curator insight, March 22, 2013 12:28 AM

using social media to advertise your company or product helps but it is harder to quantitatively measure the responses from the consumers.