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Viewability + Resonance = Success: The Real Deal about the Viewability

Viewability + Resonance = Success: The Real Deal about the Viewability | Ad Industry | Scoop.it
In a recent study of 30 separate Nielsen Online Brand Effect display campaigns, brand lift improved by an average of 31 percent when responses generated from non-viewable ads were filtered out.
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LinkedIn to Acquire Bizo; Enables Social & Display B2B Ad Programs

Bizo Provides Opportunity to Accelerate LinkedIn’s Efforts to Offer a Comprehensive B2B Marketing Platform for Brands
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The Great AOR Debate: Marketers Put Agency Relationships Under Scrutiny

The Great AOR Debate: Marketers Put Agency Relationships Under Scrutiny | Ad Industry | Scoop.it
Kraft and Mondelez marketing execs have different views on the viability of agency-of-record relationships.
Hollis Thomases's insight:

Do advertisers need full-service agencies or just creative, branding and strategy specialists? 

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Walmart: The New Media Agency

Walmart: The New Media Agency | Ad Industry | Scoop.it
Hollis Thomases's insight:

I saw this coming nearly 2 years ago when Walmart tried to poach a PPC prospect with the same value proposition...and it worked. This launch poses a deep threat and another blow to agencies. It will be interesting to watch how advertisers respond.

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Microsoft to Surpass Yahoo in Global Digital Ad Market Share This Year

Microsoft to Surpass Yahoo in Global Digital Ad Market Share This Year | Ad Industry | Scoop.it
Yahoo will increase its global digital ad revenues by about 3% this year after declining in 2013, according to new figures from eMarketer. However, Microsoft will grow its net worldwide digital ad revenues by more than 20% over last year—just enough to surpass Yahoo in global digital ad market share for the first time.
Hollis Thomases's insight:

Yes, but Google is still the 800-pound gorilla with nearly 1/3 market share, and half the Top 10 list still has less than a 1% share.

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Americans Say Social Media Have Little Sway on Purchases

Americans Say Social Media Have Little Sway on Purchases | Ad Industry | Scoop.it
More than three in five Americans (62%) say social media have no influence at all on their purchasing decisions. Rather, the vast majority use social media to connect with people they know.
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200 Milliseconds: The Life of a Programmatic RTB Ad Impression

200 Milliseconds: The Life of a Programmatic RTB Ad Impression | Ad Industry | Scoop.it
Two hundred milliseconds is hard to imagine, but digital ad inventory is now traded in this amount of time, thanks to the availability of automation, data, analytics and real-time technology.
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The Cautious Courtship Of Programmatic And Linear TV

The Cautious Courtship Of Programmatic And Linear TV | Ad Industry | Scoop.it
The Cautious Courtship Of Programmatic And Linear TV http://t.co/MczOuQ27pI
Hollis Thomases's insight:

Powerful statement:  "If we could take insights from digital and use them to make TV 10% more efficient, the business effect would pay for digital entirely.”"

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[Research] Programmatic Video Bought Like TV: Via CPM

Programmatic Video Bought Like TV -- Via CPM
MediaPost Communications
Even with real-time bidding options, brands are still leaning on guaranteed CPMs.
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Undertone Acquires Upfront Media, Plans To Sell Premium Units Programmatically

Undertone Acquires Upfront Media, Plans To Sell Premium Units Programmatically AdAge.com But with some of the country's biggest advertisers, including P&G and American Express, signaling intentions to shift the vast majority of their digital spend...
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Apple's Advertising Revamp Include Plans for In-House Team of ...

Apple's Advertising Revamp Include Plans for In-House Team of ... | Ad Industry | Scoop.it
Amid criticisms that it has failed to innovate, Apple is increasingly taking marketing into its own hands. It's madly building an internal agency that it's telling recruits will eventually number 1,000 -- the size of Grey Advertising.
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Key Take-Aways from 2014 Ad Age Marketing & Technology Summit

During this year's Internet Week in New York City, I attended Ad Age's Marketing & Technology Summit.
Hollis Thomases's insight:

useful key take-aways and noteworthy quotes

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comScore Agrees To Settle $14M Ad Tracking Class-Action By Panelists

comScore Agrees To Settle $14M Ad Tracking Class-Action By Panelists | Ad Industry | Scoop.it
comScore Agrees To Settle Class-Action By Panelists - 05/07/2014
Hollis Thomases's insight:

Not sure how I missed this news. Only discovered it from an ad placed in main body of People Magazine. comScore will probably not be the last target on lawyers' list when it comes to unauthorized ad tracking/privacy invasion, though.

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Amazon to Make It Easier to Buy Its Ads With Self-Serve Tool

Amazon to Make It Easier to Buy Its Ads With Self-Serve Tool | Ad Industry | Scoop.it
Amazon has built a self-service tool that will allow media buyers to purchase ads from the company without involving a salesperson.
Hollis Thomases's insight:

Guess I'd better be adding this to my original list of self-serve/DIY ad buying platforms and tools:  http://www.clickz.com/clickz/column/1712459/the-definitive-list-self-serve-online-ad-buying

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Confessions of an Ad Tech CEO: 'Agencies have us work our ass off and take all the credit.'

Confessions of an Ad Tech CEO: 'Agencies have us work our ass off and take all the credit.' | Ad Industry | Scoop.it
An ad tech CEO dishes on why the agency-vendor relationship is so fraught and how he trying to supplant agencies' brand relationships.
Hollis Thomases's insight:

More of the blame game. Doesn't advance the industry in any clear direction. Reminds me of http://www.slideshare.net/HollisThomases/todays-advertising-paradigm-is-broken.

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Big Brands To Pose As Unsuspecting Advertisers To Nab Bot Fraud, Study Will Serve As Industry Benchmark

Big Brands To Pose As Unsuspecting Advertisers To Nab Bot Fraud, Study Will Serve As Industry Benchmark | Ad Industry | Scoop.it
Big Brands To Pose As Unsuspecting Advertisers To Nab Bot Fraud, Study Will Serve As Industry Benchmark - 07/14/2014
Hollis Thomases's insight:

"...reports estimated [bot fraud] could account for as much as 50% of digital ad impressions, and recently media-buying giant GroupM cited it as one of the reasons it wants to pull out of the open RTB marketplace by the end of the year." << I think we'll see more of these kinds of pull-outs if the problem isn't remedied. It's the right thing to do.

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Ad-Fraud Operation Fools Detection Companies, Nets Millions

Ad-Fraud Operation Fools Detection Companies, Nets Millions | Ad Industry | Scoop.it
Fraud operation fools ad-detection companies with doctored code, hiding millions of video ads running in tiny windows.
Hollis Thomases's insight:

If the anti-fraud companies can so easily be fooled, what should be expected of marketers. This is way-complicated and devious technology at play. Bad apples are spoiling it for the whole programmatic bunch.

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US Advertising Market Sizes by Medium, 2018 v. 2013

US Advertising Market Sizes by Medium, 2018 v. 2013 | Ad Industry | Scoop.it
Source: PricewaterhouseCoopers (PwC)

Notes: TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in
Hollis Thomases's insight:

New projections have digital advertising at $65.9B. That actually feels low to me.

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US Mobile Ad Spending Forecast to Exceed Display in 2016

US Mobile Ad Spending Forecast to Exceed Display in 2016 | Ad Industry | Scoop.it
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US, according to
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Advertisers Still Wary of Programmatic

Advertisers Still Wary of Programmatic | Ad Industry | Scoop.it
Programmatic has yet to win the majority of advertisers' trust, and the lack of a solid definition may be one reason for this.
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Millennial Media Bolsters Programmatic Leadership with Addition of Former ...

Millennial Media Bolsters Programmatic Leadership with Addition of Former ...
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Apple is building a massive in-house ad agency to recapture the ...

Apple is building a massive in-house ad agency to recapture the ... | Ad Industry | Scoop.it
It's an unspoken no-no in big time advertising for companies to pit an internal creative shop against that of its external ad agency, but that's exactly what Apple is doing. Apple has also invited numerous other agencies to pitch ...
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Apple's Advertising And The Fate Of TBWA - Business Insider

Apple's Advertising And The Fate Of TBWA - Business Insider | Ad Industry | Scoop.it
Apple is in the midst of a grinding reform of its ad operations and the main victim is TBWA/Media Arts Lab, the longtime agency created at the behest of founder Steve Jobs which has fallen out of favor with its only client since ...
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DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup

Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series.
Hollis Thomases's insight:

An oldie but goodie...and perhaps even more appropriate now than when first written.

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