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Android 4.4 to be called KitKat; Android activations top one billion - NDTV

Android 4.4 to be called KitKat; Android activations top one billion - NDTV | activation | Scoop.it
NDTV
Android 4.4 to be called KitKat; Android activations top one billion
NDTV
The latest marketing craze may be to slap a brand name on a tech product.
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Debranding: why Coca-Cola's decision to drop its name worked - Bizcommunity.com

Debranding: why Coca-Cola's decision to drop its name worked - Bizcommunity.com | activation | Scoop.it
Debranding: why Coca-Cola's decision to drop its name worked Bizcommunity.com Chris Deere, head of brand activation at Coca-Cola Great Britain explains that, beyond the obvious attempt at personalisation, the campaign is about sharing: "We wanted...
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Experiential Essays: FRUKT - Building experiential value through entertainment - Event Magazine

Experiential Essays: FRUKT - Building experiential value through entertainment - Event Magazine | activation | Scoop.it
Experiential Essays: FRUKT - Building experiential value through entertainment Event Magazine Consumer apathy to traditional ad mediums has created a heightened desire among brands to get out there and do something, anything, in a desperate bid for...
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Beckie Epke's curator insight, March 13, 2014 8:36 PM

Consumer Apathy:

As I am studying Event Management I find this article extremely interesting.

When your Target audience lack interest and concern for your product, or they simply don’t know about it, advertising and trying to get your audience to notice you seems to be the best way of making them aware of your product. Generic advertising like television is cluttered with adverts that the majority of people don’t pay attention to. With the amount of advertising consumers are subject to always on the rise, it is becoming harder to grasp the attention you need. However entertainment has the ability to develop the interest you have been looking for. For example enabling Coca-Cola to kick off the London 2012 Olympics. Events develop a long term emotional connection with your customers. If they are being entertained, happy, positive and grateful, they are more receptive to messages, more inclined to share their experience and more likely to try something new…. Your product!

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Activation more important than visible branding - Pitch (blog)

Activation more important than visible branding - Pitch (blog) | activation | Scoop.it
Pitch (blog)
Activation more important than visible branding
Pitch (blog)
But research has shown greater affinity for the brand and increased likelihood of travelling with BA in the future.
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Crates of Red Bull airdropped on 400 campuses worldwide in PR stunt

Crates of Red Bull airdropped on 400 campuses worldwide in PR stunt | activation | Scoop.it
Red Bull has tapped into the student market with its latest stunt, which saw crates of the new three flavours of the energy drink dropped... (400 campuses. 55 countries. 1 brand that gives you wings. Super stunt!
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Augmented Reality Billboard Puts Passersby in a Street Fight [VIDEO]

Augmented Reality Billboard Puts Passersby in a Street Fight [VIDEO] | activation | Scoop.it
An augmented reality billboard in the Netherlands puts passersby in the middle of a virtual street fight.

Via Cristian contini
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Google launches augmented reality game called Ingress on Android

Google launches augmented reality game called Ingress on Android | activation | Scoop.it
Google is upping the ante by launching an augmented reality game called Ingress. Developed by John Hanke and his team at Niantic Labs, Ingress is inspired by J. J.

Via Juhani Pihkala
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A DRAMATIC SURPRISE ON A QUIET SQUARE

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button.
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BMW races on virtual track - afaqs

BMW races on virtual track - afaqs | activation | Scoop.it
BMW races on virtual track
afaqs
Apart from winning and clearing levels, the challenge was to ensure that the car does not stray out of the racing track.
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place IKEA furniture in your home with augmented reality app

place IKEA furniture in your home with augmented reality app | activation | Scoop.it
the 2014 IKEA catalogue lets you to explore their products by allowing you to digitally place a selection of their designs right into your home.

Via Vidos, Juhani Pihkala
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Heineken's 'Departure Roulette': Best. Marketing. Ever. - HubSpot

Heineken's 'Departure Roulette': Best. Marketing. Ever. - HubSpot | activation | Scoop.it
Check out a great Heineken campaign that asks us ... if we could do anything ... would we?
SYED ALI SAIM's insight:

Excellent Departure lounge marketing

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Why Your Website Is More Important Than Your Facebook Page - ClickZ

Why Your Website Is More Important Than Your Facebook Page - ClickZ | activation | Scoop.it
Why Your Website Is More Important Than Your Facebook Page
ClickZ
A brand has choices for what role(s) to prioritize with their brand websites (ISEE), and these are conversations they should be having frequently with their activation agency partners.
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The Future of Social Marketing Is the Messenger, Not the Medium - Huffington Post

The Future of Social Marketing Is the Messenger, Not the Medium - Huffington Post | activation | Scoop.it
The Future of Social Marketing Is the Messenger, Not the MediumHuffington PostIn the online marketing industry, this may be remembered as the year many companies completely abandoned spending money acquiring users on Facebook.
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Do You Need a Resource Dedicated to Nurturing Leads?

Do You Need a Resource Dedicated to Nurturing Leads? | activation | Scoop.it
Without a resource dedicated to nurturing leads you will never hit your revenue goals. Read more about the LDR’s job. (RT @MakingTheNumber: Do You Need a Resource Dedicated to Nurturing Leads?
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Customers at the Core: Tell us your plans for 2013! #ET2013 - Social Media Tools and Trends | ExactTarget Email Marketing

Customers at the Core: Tell us your plans for 2013! #ET2013 - Social Media Tools and Trends | ExactTarget Email Marketing | activation | Scoop.it
Customers at the Core: Tell us your plans for 2013!
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