Accelerate your Startup
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A VC: Mentor/Investor Whiplash

A VC: Mentor/Investor Whiplash | Accelerate your Startup | Scoop.it
I've been doing a tour of the summer accelerator programs and a question I get a lot is about the feedback the teams get from the investors and mentors they meet with. They ask me how much should they react...
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The Pitch Deck We Used To Raise $500,000 For Our Startup

The Pitch Deck We Used To Raise $500,000 For Our Startup | Accelerate your Startup | Scoop.it
A surprisingly generous sharing of ideas (and the actual deck) from a successful fund-raise.
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A Guide to Customer Development Interviews

A Guide to Customer Development Interviews | Accelerate your Startup | Scoop.it

Getting out of the building is easy, getting back with true insights is hard.  That's why we've put together this juicy infographic with everything you need to know to make the most of your customer development interviews.

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Lean Usability Testing: Don’t forget the humans - Ian Collingwood @johnnyforeigner

Learn how to do fast usability testing for under 500 quid
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WIP Yourself | Founder Centric

Founders grind to a halt when we get overwhelmed by options. "WIP Yourself" is a 5 minute workshop to help us find quick, high-value wins to give us back our momentum.  For accelerators, it works in small groups or one-on-ones with mentors, but it's most valuable as a tool that founding teams use when we're all working hard but not seeing progress.

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The SCOPE Planning Model

For generations in marketing and business we’ve used the SWOT model to provide an initial analysis and classification of the issues facing a business as it starts to evaluate it’s position and devise strategy. It has served us well since its inception in the 1960s with it’s simplicity, functionality and intuitiveness; remaining un-changed and un-equivocal for over 40 years. It provides a useful tool for segmenting internal and external factors into positives and negatives, yet in doing so it can be limiting in it’s scope to introduce wider factors which could or should come into play when developing our plans. 


Most executives merely use the SWOT as a method of grouping factors into the 4 buckets, with limited conscious effort to align internal Strengths to specific external Opportunities, or to understand Weaknesses in regard to mitigating Threats. In this respect, the SWOT doesn’t provide a progression in it’s strategic development. I’d therefore like to put forward the SCOPE planning model for consideration as an alternative to SWOT

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Jonathan Ive - Principles of Apple's Innovation Guru - Get2Growth.com

Jonathan Ive - Principles of Apple's Innovation Guru - Get2Growth.com | Accelerate your Startup | Scoop.it
Jonathan Ive’s success is down to a clear set of guiding principles which, as applied by Ive, his Design Team, and Apple as a business, sets them apart.
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Good enough! – by @robfitz

Good enough! – by @robfitz | Accelerate your Startup | Scoop.it

Let’s say you want to know whether your business will work or not before you bet the farm on it.

But perfect information takes forever to collect. It’s just not worth it.

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Essential Customer Development skills – Softball, Anchor and Deflection questions

Essential Customer Development skills – Softball, Anchor and Deflection questions | Accelerate your Startup | Scoop.it

Customer development might be a process, but conversation is a skill.  Particularly, getting the information you want depends on your skill in controlling the momentum of the conversation.

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How to date a supermodel (or get dealflow or find cofounders) – by @robfitz

How to date a supermodel (or get dealflow or find cofounders) – by @robfitz | Accelerate your Startup | Scoop.it

“You take your laptop and go work out of cafes across the street from a photography studio or agency where supermodels work.You need to be where they are and then say hello to them sometimes. That’s pretty much it.”

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How to write your business plan - Rob Moffat, Balderton Capital

As presented at campus EDU, London, 31 May
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Why I broke up with Kickstarter

Why I broke up with Kickstarter | Accelerate your Startup | Scoop.it
With Kickstarter, everything that came after the funding was unexpected and frustrating. Here are my lessons learned.
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Lean Market Research for Startups

Lean Market Research for Startups | Accelerate your Startup | Scoop.it
Most startups will fail in their first two years of operation and only one percent of the startups that pitch to VCs will end up receiving funding.
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A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google

A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google | Accelerate your Startup | Scoop.it
Whether a large or small business, your marketing strategies will be changed by the Zero Moment of Truth. Download this free ebook from Google to get ahead at this critical new marketing moment.
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Test Your Value Proposition: Supercharge Lean Startup and CustDev Principles « Business Model Alchemist

Test Your Value Proposition: Supercharge Lean Startup and CustDev Principles « Business Model Alchemist | Accelerate your Startup | Scoop.it
Constructing a testable value proposition
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The Coin Game - Zsolt Fabók

The Coin Game - Zsolt Fabók | Accelerate your Startup | Scoop.it

The Coin Game is a repetitive group game in which the players have to move a heap of coins from one part of the table to another by passing the coins to each other.

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The Beer Distribution Game

The beergame is a role-play supply chain simulation that lets students experience typical supply chain problems.
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josh ledgard | I wish I’d thought of that. Operation Starbucks.

josh ledgard | I wish I’d thought of that. Operation Starbucks. | Accelerate your Startup | Scoop.it
dotforge accelerator's insight:

Free coffee for insightful customer validation.

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Marketing Hourglass - Beyond The Funnel - Get2Growth.com

Marketing Hourglass - Beyond The Funnel - Get2Growth.com | Accelerate your Startup | Scoop.it
The Marketing Funnel, Sales Funnel or Adoption Funnel, as the concept is commonly referred to, is one of the core marketing models used by companies and consultants to outline the progression of potential customers from first contact with a product...
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Trollope on shipping – by @robfitz

Trollope on shipping – by @robfitz | Accelerate your Startup | Scoop.it

Writer’s block was invented in the early 1800s. Before then, writing was a labour and a craft. The more time you spent, the more skilled you became. You could then to produce better pieces, faster.

Writer’s block arrived once quality was attributed to inspiration.

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The question that almost always lifts conversion, or points to a pivot.

The question that almost always lifts conversion, or points to a pivot. | Accelerate your Startup | Scoop.it
Ask a founder to describe what their startup does. Then ask their customer.Think they'll say the same thing? Probably not. How badly to you think this slows down the founder?
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Marketplace Startups: Latest Lessons Learned (Crashpadder, AirBnB)

At Crashpadder, we’ve been working on a marketplace for accommodation for a few years now, and I recently shared some of the little nuances at #foundersexchange that I’d come across during that time....
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