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How Brands Should and Should NOT Behave on Social Media

How Brands Should and Should NOT Behave on Social Media | Absly | Scoop.it

Whether it’s using GIFs or the latest slang, brands do what they can to stay relevant on social media. But despite their best efforts, many people find these behaviors more annoying than cool.

In fact, nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.

Similarly, more than four in 10 respondents (42%) said they found it annoying when brands used GIFs.

And that’s not all. Many internet users also didn’t like it when brands made fun of their competitors on social media. And politics? That was another behavior respondents found frustrating. More than seven in 10 respondents found it annoying when brands got political on social media.

But not every brand behavior on social media was aggravating.


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One of the Best Business Model Innovation Stories We've Ever Seen

One of the Best Business Model Innovation Stories We've Ever Seen | Absly | Scoop.it

Warren Buffett once said, “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

By Buffett’s reckoning, then, Marlin Steel had a terrible business 10 years ago.

 

In 2003, Marlin made $800,000 selling wire bagel baskets, and it was sinking fast because of newfound competition from Chinese factories, which were selling bagel baskets for $6--half of what Marlin’s baskets cost. “Marlin’s customers were switching to save $200 a store. And Marlin would never be able to match its Chinese competitors on price,” reports Charles Fishman in Fast Company.

 


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The Learning Factor's curator insight, January 22, 2014 5:49 PM

This niche U.S. manufacturer fended off foreign competition by radically reshaping its pricing and customer base.

Renzogracie academy's curator insight, January 23, 2014 7:09 AM

1.       mixed martial arts Brooklyn

 Mixed Martial Arts Brooklyn is a MMA academy which provides the skills of kickboxing, wrestling, and fighting to the people of every age with their own experience and help to improve their physical fitness and health standards up to larger extent.

http://renzogracieacademy.com/the-primary-mission/

 

Scott Davidson's curator insight, January 23, 2014 8:38 AM

The importance of asking critical questions:

- What job are you hiring this product/service to do?

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The launch of Model Behavior: 20 business model innovations for sustainability

The launch of Model Behavior: 20 business model innovations for sustainability | Absly | Scoop.it

The idea of business model innovation—that a company could launch a new business model never conceived of before, or transform an existing business model—has long captivated business leaders. And yet, executives are often held back by vested interests in their current approach: “If it ain’t broke, don’t fix it.”


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The Continuing Evolution of Open Source-Based Business Models

The Continuing Evolution of Open Source-Based Business Models | Absly | Scoop.it
Quentin Hardy, the deputy technology editor at the New York Times, published a blog post last Wednesday concerning a subject that’s important to us at Actuate: Open Source and the Challenge of Making Money.

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Rescooped by Ulster from CustDev: Customer Development, Startups, Metrics, Business Models
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eMarketer Webinar: Programmatic Advertising 2015 Outlook

Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for…

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Mònica Sensat Figueras's curator insight, April 21, 2015 12:13 PM

Programmatic Advertising. This is the present.

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Why It’s Time to Disrupt Old Business Models :: Open Innovation Community

An article on the  GreenBiz website notes that it’s a hard sell to convince a CEO to change a business model based on threats or opportunities that have not yet materialized.

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Business Model You: A One-Page Method For Reinventing Your Career - PDF Free Download - Fox eBook

Business Model You: A One-Page Method For Reinventing Your Career - PDF Free Download - Fox eBook | Absly | Scoop.it
Business Model You: A One-Page Method For Reinventing Your Career PDF Free Download, Reviews, Read Online, ISBN: 1118156315, By Alexander Osterwalder, Tim Clark, Yves Pigneur

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Fox eBook's curator insight, March 20, 2014 10:25 PM

Part 1: Canvas
Chapter 1: Business Model Thinking: Adapting to a Changing World
Chapter 2: The Business Model Canvas
Chapter 3: The Personal Business Model Canvas

 

Part 2: Reflect
Chapter 4: Who Are You?
Chapter 5: Identify Your Career Purpose

 

Part 3: Revise
Chapter 6: Get Ready to Reinvent Yourself
Chapter 7: Re-Draw Your Personal Business Model

 

Part 4: Act
Chapter 8: Calculate Your Business Value
Chapter 9: Test Your Model in the Market
Chapter 10: What’s Next?

 

Part 5: Extras

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Business Models for Open Source Hardware

This is an extended version of the presentation I did at the Open Hardware Summit 2014 in Rome, during the open hardware business models workshop I facilitated…

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