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Should Mark Zuckerberg be fired?

Should Mark Zuckerberg be fired? | About Sustainable development | Scoop.it

Should he be fired?
For how much it weighs, my answer is NO! The way some murky capitalist system treats successful self-made men and women, especially in the innovative tech sector, is really indecent. Brilliant foun...

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Rescooped by Alain Bertrand from SEO and Social Media Marketing
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How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | About Sustainable development | Scoop.it

From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.

 

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.

 

How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?

 

Full Article Here: http://mashable.com/2012/08/22/search-rank-social-media/


Via Antonino Militello
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Manchester United scores sustainability standards hat-trick

Manchester United scores sustainability standards hat-trick | About Sustainable development | Scoop.it
With the eyes of the world on Old Trafford during the London 2012 Olympic football tournament, Manchester United has been awarded a newly-launched international sustainability certification.
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How To Live A Creative Life [Infographic]

How To Live A Creative Life [Infographic] | About Sustainable development | Scoop.it

Learn how to live a creative life with this cheeky infographic from Fast Company. What daily habits do you have which allow you to express your creativity?


Via Chiraag
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4 Myths of Social Media Marketing

4 Myths of Social Media Marketing | About Sustainable development | Scoop.it

"Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business.

 

Coca Cola changed its marketing strategy from creative excellence to content excellence.

They had realized that social media was able to spread their content and ideas with velocity and the crowd could create and share more stories on social networks than they could ever hope to buy.

 

The democratization of marketing was now evident.

 

Here the 4 Myths of Social Media Marketing:

 

Myth #1. It’s Simple

There are many myths about social media marketing but the biggest one by far is that it is easy and can be done by an intern at lunch time.

 

Myth #2. It’s Free

Planning , creating content, optimizing for search, publishing to multiple platforms takes time. Time is money.

 

Enterprise class tools are not free. Participating on Facebook may cost nothing and tweeting is free but the content and eco-sytem to support a sustained social media marketing effort requires budget and commitment. Professional videos still cost money to produce and edit.

 

 

Myth #3. It’s Just Facebook

Many organisations think that because Facebook dominates the social media numbers game with nearly one billion users, that it is the only social media network to consider in a social media marketing strategy.

Facebook only allows less than 15% of your updates to appear in your Facebook followers timelines through its “Edge Rank” algorithms.

 

 

Myth #4. Social Media is the “Silver Bullet”

Social media is not your marketing saviour.

Remember to continue to optimize your online properties for search engines.

 

Being found on Google is still a “must do”. If you aren’t doing this then you need to reconsider some of your marketing budget priorities. Social media marketing advertising is still only $5 billion and search engine marketing spend is 10 times larger at $50 billiuon plus because it works".

 

Full Article Here: http://www.jeffbullas.com/2012/08/13/4-myths-of-social-media-marketing/


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Clean The World | Clean the World Sustainability and Social Impact Report

Soap recycling saves lives, it's green and it positively affects your bottom line in the #hospitality industry http://t.co/2Hu8QSBj #tourism...
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Greenhouse Effect - Natural and Man-made Sources of Nitrous Oxide | ecogreen4us

Greenhouse Effect - Natural and Man-made Sources of Nitrous Oxide | ecogreen4us | About Sustainable development | Scoop.it
Greenhouse effect of nitrous oxide gas.Description from natural and man made sources (Greenhouse Effect - Natural and Man-made Sources of Nitrous Oxide http://t.co/919KsHpQ #Environment...)...
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