Zonder contentmarketing geen online marketing...Het besef dat internet een merk kan maken en breken met de snelheid van het licht is geen nieuws. Dat contentmarketing hier de hoofdrol in speelt is trend voor de komende jaren.

Een contentstrategie betekent daarom veel tijd en aandacht voor iedere blogpost, webtekst, tweet en post.

Contentmarketing is niet gebaat bij een adhoc- aanpak, sta stil bij:

- de samenhang tussen je publicaties op verschillende kanalen

- tone of voice en geur- kleur en smaak:  het effect  de toon van de boodschap en het design van gebruikte media.

-  content met je doelgroepen delen hoeft niet altijd je eigen content te zijn (contentcuratie), denk in thema' s en deel eigen content en geweldige content van anderen.

  - de lange termijn resultaten. Niet iedere publicatie is succesvol maar versterkt wel de volgende die wel goed aanslaat.

Lees er meer over:

http://www.sagamore.nl/contentstrategie/

Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many relevant journalists as possible. Going to lunch with them helped, but it was not scaleable.

With the onset of social media and the ability to go directly to the source, journalists had a whole new world of information at their fingertips. Although the Internet had already been around for 19 years, the playing field changed dramatically — it was the very beginning of the “everyone is a publisher” era.

Rather than panic, PR practitioners had to quickly adapt their strategy to the fast-changing industry. They had to shift their objectives from “find a hook and email as many journalists to write about their clients as possible” to “find where their audience is, build meaningful relationships with them, prove value with relevant and interesting content, then pretty much deliver it to their doorstep.”

Brandchannel - always branding. always on.

Tweeting just got sweeter—or shopping just got Tweeter—for Amazon customers thanks to a newsocial integration that lets users add items to their shopping cart by responding to links on Twitter with the hashtag #AmazonCart (in the U.S) or #AmazonBasket (in the U.K.), a move that makes social shopping easier and—dare we say—fun.

“Add it now, buy it later” is the slogan, and it seems to be as simple to use as that tagline. Once an Amazon account is linked to a Twitter account, responding to a link with the requisite hashtag puts the item in your cart along with a reply tweet from @MyAmazon.

While hashtags make the process simple, it’s simultaneously a public broadcast of what one is buying—as well as user-generated marketing for Amazon and the latest step in making shopping more social and seamless.

Billions of dollars are flowing into online advertising. But marketers also are confronting an uncomfortable reality: rampant fraud.

About 36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertising Bureau trade group.

So-called bot traffic cheats advertisers because marketers typically pay for ads whenever they are loaded in response to users visiting Web pages—regardless of whether the users are actual people.

The fraudsters erect sites with phony traffic and collect payments from advertisers through the middlemen who aggregate space across many sites and resell the space for most Web publishers. The identities of the fraudsters are murky, and they often operate from far-flung places such as Eastern Europe, security experts say.

User-generated content (UGC), otherwise known as consumer generated media (CGM), is arguably the strongest aspect of social media marketing. You can consider user-generated content any blog, video, meme, comment or review created by a non-professional entity made to be publicly shared on the web. Those of us who want to strengthen their visibility on social media (both brand and user) must engage, share and repurpose user-generated content effectively and responsibly.

In healthcare marketing, these needs must also be met, but it can be a little tricky when regulation and confidentiality conflict with sharing relevant content made by someone else. First let's explore the appeal of user-generated content.

Why User-Generated Content?

The effectiveness of UGC stems from the psychological nature of trust and social proof. Online, we are inundated with media shared by our friends and interests—entities we have chosen to trust and follow. Depending on who we follow, the content we see is often a mixture between user-generated, sponsored or journalistic news. Genuine content created by an unsponsored source is more trustworthy, more approachable and more inviting than a obvious marketing message. Why? Because it is relatable. It was made by a person just like me and you, not a corporate entity, and there is no clear marketing agenda behind its creation. It's social content in its most natural form. When brands and advertisers share and reuse UGC, they reflect that relatability onto their followers and, in doing so, inject a marketing message through a positive association that shared content evokes. This, essentially, is the marketing value of a retweet, a re-pin, a revine or a share.

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